ActiveCampaign

ActiveCampaign

door ActiveCampaign

Wie gebruikt ActiveCampaign?

ActiveCampaign is de uitkomst voor kleine en middelgrote bedrijven die hun klanten willen bereiken op verschillende marketingkanalen.

Wat is ActiveCampaign?

ActiveCampaign helpt kleine en middelgrote bedrijven de groei te versnellen door de kracht van e-mailmarketing, marketing automation en automatisering van verkoop en CRM te combineren. Hiermee kun je krachtige geautomatiseerde marketing- en verkoopprocessen creëren die zich aanpassen om te zorgen voor blijere, loyalere klanten.

Stuur nieuwsbrieven, ontwerp prachtige e-mails en onderhoud het contact met je klanten.

Automatiseer je marketing met behulp van klantgegevens.

Prijzen beginnen bij $ 9 per maand, met een jaarlijkse factuur.

ActiveCampaign - Details

ActiveCampaign

http://www.activecampaign.com

Opgericht in 2003

ActiveCampaign - Prijsoverzicht

ActiveCampaign heeft geen gratis versie maar biedt wel een gratis proefperiode. ActiveCampaign betaalde versie vanaf US$ 15,00/maand.

Beginprijs

US$ 15,00/maand

Gratis versie

Nee

Gratis proef

Ja

Implementatie

Cloud, SaaS, Web

Mobiel - iOS native

Mobiel - Android native

Training

Persoonlijk

Live online

Webinars

Documentatie

Ondersteuning

Kantooruren

Online

Functies van ActiveCampaign

CRM-systemen
Documenten opslaan
E-mailmarketing
Integratie van marketingautomatisering
Integratie van sociale media
Interne chatintegratie
Kalender-/herinneringssysteem
Leadscoring
Mobiele toegang
Offertes en voorstellen
Segmentering
Taakbeheer
Territoriumbeheer
A/B-tests
Abonneebeheer
Afbeeldingenbibliotheek
Autoresponders
Bestemmingspagina's en webformulieren
CAN SPAM-compliance
Door gebeurtenissen geactiveerde e-mail
Drip -campagnes
Dynamische inhoud
Klantenonderzoeken
Lijstbeheer
Rapportage en analyse
Sjabloonbeheer
Voor mobiel geoptimaliseerde e-mails
WYSIWYG-e-maileditor
A/B-tests
Aanpasbare CTA's
Analyse/ROI volgen
Bestemmingspagina's en webformulieren
Drip -campagnes
Dynamische inhoud
Leadscoring
Sales Intelligence
Segmentering
Social marketing
Websitebezoekers bijhouden
Zoekmachinemarketing

Reviews van ActiveCampaign

5 van 561 reviews worden weergegeven

In totaal
4,5/5
Gebruiksgemak
4,2/5
Klantenservice
4,3/5
Functies
4,4/5
Waar voor je geld
4,4/5
David j. B.
Managing Director
Marketing en reclame, 2-10 werknemers
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    5/5
  • Gebruiksgemak
    5/5
  • Functies en functionaliteit
    5/5
  • Klantenondersteuning
    5/5
  • Waar voor je geld
    5/5
  • Waarschijnlijkheid van aanbeveling
    10/10
  • Bron van de reviewer 
  • Beoordeeld op 2/3/2020

"If you had to recommend one marketing automation tool for small business, here it is"

Opmerkingen: I refuse to ever tell a client there's a single software in any category that they should use without proper investigation further, but I have yet to run into a time where ActiveCampaign wasn't a massive improvement to upgrade to from other tools of similar price but lesser capabilities, like MailChimp and ConstantContact. AC has been my own email marketing and marketing automation system for approximately five years now and I don't see myself moving away from it at any point. It's important for me to be aware of the tools on the market, and there are other great ones, but none that have been a worthwhile transition off AC for.

Pluspunten: You have a massive amount of features available to you to handle basic email marketing, advanced marketing automation, behavioral automations, tagging and audience segmentation, and so on. That's just the basic package, too. More advanced packages introduce a CRM (Customer Relationship Management) aspect that is particularly helpful for sales teams, Lead scoring to help prioritize accounts for your sales teams to be more efficient, and dynamic content (among many other features).

Minpunten: There is little to see on the Cons. If I had to select something, I suppose the limit of three users on the Lite plan can be frustrating. However, it's typically safe enough for a small business, easy to share logins if needed, and the price and added features of upgrading to the Plus plan is quite affordable as well.

  • Bron van de reviewer 
  • Beoordeeld op 2/3/2020
Peggy M.
Director of Marketing
Publiceren, 2-10 werknemers
Heeft de software gebruikt voor: 1+ jaar
  • Totaalscore
    5/5
  • Gebruiksgemak
    5/5
  • Functies en functionaliteit
    4/5
  • Klantenondersteuning
    5/5
  • Waar voor je geld
    5/5
  • Waarschijnlijkheid van aanbeveling
    9/10
  • Bron van de reviewer 
  • Beoordeeld op 20/6/2020

"Extremely User Friendly and Subscription Comes with Great Support"

Opmerkingen: When my big company split up and sold off all of its individual brands, I went from having an email staff to me taking on that responsibility all myself. My staff had been using Hubspot and I did try to learn that platform but it was not intuitive, rather clumsy...and VERY expensive. And since we no longer had the deep corporate pockets we once had, I had to move to something that was lower priced and easy enough for me to be up and running quickly. I investigated about 4 difference platforms and settled on AC and have not been disappointed. I think I made a great choice that a non-tech person like me can use and won't break our small company bank.

Pluspunten: I like the fact that someone like me, who has only ever written campaigns for others to create but now has to do everything myself, can get up to speed pretty quickly and now I feel very comfortable with the platform. Although there are some odd, small nuances in the drag and drop, that functionality is really good and let's me create my campaigns quickly and easily.

Minpunten: For the most part, this is a great tool, but there are a few things I would like to see addressed. The first one was just addressed recently and you can now "undo." Not having an undo and instead looking at a bunch of dropdown times was not efficient, so kudos to AC for fixing that! I would also like to be able to search my images by keyword...that would save me a ton of time. Also, and this one would really be helpful...I find that creating a suppression file is an awkward process. I would like to be able to choose and list to send to and a list to suppress against that send list. Creating the segment for the suppression is not intuitive and I get confused with that.

  • Bron van de reviewer 
  • Beoordeeld op 20/6/2020
Charles S.
General Manager
Horeca, 13-50 werknemers
Heeft de software gebruikt voor: 6-12 maanden
  • Totaalscore
    2/5
  • Gebruiksgemak
    1/5
  • Functies en functionaliteit
    2/5
  • Klantenondersteuning
    1/5
  • Waar voor je geld
    2/5
  • Waarschijnlijkheid van aanbeveling
    0/10
  • Bron van de reviewer 
  • Beoordeeld op 2/11/2019

"Disorganized & Frustrating"

Opmerkingen: Our overall experience was pretty negative, one of the more challenging and time wasteful business relationships we have had in quite some time.

Pluspunten: Our account rep was quite helpful initially and our experience getting set up went fairly smoothly. After the inital set up our account rep pretty much disappeared but when we pressed her to become involved she did set up a call and was helpful.

Minpunten: The company has some fairly significant problems related to intracompany communications between departments. The old adage the left hand has no idea what the right hand is doing fits Active Campaign perfectly based on our exeprience. About 6 months in we set up a call with our account rep whose analysis was that our account was doing very well from any analytics perspective with very high relative open rates and fairly low/acceptable spam reports, but the bery next day we received an email from a different person and department indicating that our spam complaints were too high and they suspended our service. It was an exptremely poor experience and given the spam numbers displayed on the Active Campaign admin panel made no sense at all. Qe also had a similar negative experience during the onboarding process with our account rep being totally out of the loop. The initial onboarding problems almost caused me to go in a different direction and looking back on it I wish I had folowed my gut instincts at that time, had I made the correct decision and chosen a different provider it would have saved us a lot of time that ended up being wasted.

  • Bron van de reviewer 
  • Beoordeeld op 2/11/2019
Kevin J.
Digital Marketing Strateeg
Marketing en reclame, 13-50 werknemers
Heeft de software gebruikt voor: 6-12 maanden
  • Totaalscore
    4/5
  • Gebruiksgemak
    3/5
  • Functies en functionaliteit
    4/5
  • Klantenondersteuning
    Zonder beoordeling
  • Waar voor je geld
    5/5
  • Waarschijnlijkheid van aanbeveling
    8/10
  • Bron van de reviewer 
  • Beoordeeld op 19/6/2020

"The automations work like a charm"

Opmerkingen: We are using Mailblue, which is a certified partner of ActiveCampaign and makes their software available in my native language and with Dutch support. This makes it quite easy to get support when you need it. We were looking for a tool with e-mail, automation and lead scoring features. As we didn't have any in-house knowledge about these (especially the tools), I've done some research. ActiveCampaign came out as the tool with the best functionalities for the best price (through Mailblue). This made me decide to start a demo, and eventually get the software. So far, it does exactly what I need and at this time it doesn't cost me a lot of time to figure out how to use it. The only thing is we currently don't really use the lead scoring mechanism as it needs a lot of tweaking (on our side). But as all other features are working really well for me, we're still happy users of the software.

Pluspunten: The flexibility of the tool is something I really like. It's quite easy to use your own email templates, which are (as long as you keep it simple) completely adjustable as well as responsive. Besides that, the automation part is working like a charm. By using your own tags and fields you can practically do anything you want.

Minpunten: I am still trying to figure out how to set up a link with our current CRM. As ActiveCampaign has their own CRM built in, this is not one of the key futures. For our business however, we only use ActiveCampaign for the e-mail marketing and automations (so only the marketing department is using this tool). The entire company is built on the use of our CRM, so we'd like to see all of the ActiveCampaign data on there for a complete report.

  • Bron van de reviewer 
  • Beoordeeld op 19/6/2020
John D.
Foundre
Internet, 2-10 werknemers
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    5/5
  • Gebruiksgemak
    5/5
  • Functies en functionaliteit
    5/5
  • Klantenondersteuning
    5/5
  • Waar voor je geld
    5/5
  • Waarschijnlijkheid van aanbeveling
    10/10
  • Bron van de reviewer 
  • Beoordeeld op 3/6/2020

"The best software for your online business and online shop"

Opmerkingen: I am not an affiliate yet I love Active Campaign, so easy to use. The times I have contacted support, they are responsive and helpful.

Pluspunten: I absolutely love ActiveCampaign. I have 2 accounts for my 2 businesses and have approx 10+ customers using it also for their online marketing endeavours. It is my go to software that I recommend to all customers. I love how the software is cheap for a startup but also offers really high level of integration for advanced customers. It is solid, easy to use and I cannot honestly recall having an issue with it. It has strong reporting and I love the integration features for Woo Commerce and Shopify also.

Minpunten: The only thing that is missing from ActiveCampaign is a simple checkout / payment type offering. So connecting to Paypal / Stripe is doable but not seamless. Apart from that I love it.

  • Bron van de reviewer 
  • Beoordeeld op 3/6/2020