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Wat is ActiveCampaign?

ActiveCampaign helpt kleine en middelgrote bedrijven de groei te versnellen door de kracht van e-mailmarketing, marketing automation en automatisering van verkoop en CRM te combineren. Hiermee kun je krachtige geautomatiseerde marketing- en verkoopprocessen creëren die zich aanpassen om te zorgen voor blijere, loyalere klanten.

Stuur nieuwsbrieven, ontwerp prachtige e-mails en onderhoud het contact met je klanten.

Automatiseer je marketing met behulp van klantgegevens.

Sluit sneller deals met deze verfrissende nieuwe kijk op klantrelaties.

Wie gebruikt ActiveCampaign?

ActiveCampaign is de uitkomst voor kleine en middelgrote bedrijven die hun klanten willen bereiken op verschillende marketingkanalen.

ActiveCampaign Software - 1
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ActiveCampaign Software - 3
ActiveCampaign Software - 4
ActiveCampaign Software - 5

Twijfels over ActiveCampaign? Vergelijk met een populair alternatief

ActiveCampaign

ActiveCampaign

4,6 (2.494)
US$ 15,00
maand
Gratis versie
Gratis proefversie
141
188
4,2 (2.494)
4,4 (2.494)
4,4 (2.494)
VS.
Beginprijs
Prijsopties
Functies
Integraties
Gebruiksgemak
Waar voor je geld
Klantenservice
US$ 14,00
maand
Gratis versie
Gratis proefversie
202
67
4,1 (6.912)
4,3 (6.912)
4,1 (6.912)
Groene beoordelingsbalken geven het winnende product aan, op basis van de gemiddelde beoordeling en het aantal reviews.

Andere goede alternatieven voor ActiveCampaign

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Kajabi
Functies met hoogste beoordeling
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Kartra
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Salesforce Marketing Cloud
Functies met hoogste beoordeling
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Rapportage en analyse
Ortto
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Beheer van e-mailcampagnes
E-mailmarketing
Mobile Optimization
ClickFunnels
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Aanpasbare sjablonen
Bestemmingspagina's en webformulieren
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ActiveCampaign reviews

Gemiddelde score

In totaal
4,6
Gebruiksgemak
4,2
Klantenservice
4,4
Functies
4,5
Waar voor je geld
4,4

Reviews op basis van bedrijfsgrootte (werknemers)

  • <50
  • 51-200
  • 201-1.000
  • >1.001
Rachel
Rachel
Co-Founder + Lead Practitioner
Geverifieerde LinkedIn-gebruiker
Online media, Zelfstandig ondernemer
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

The best ESP out there.

5,0 5 jaar geleden
Bijschriften in het Nederlands beschikbaar in de videospeler
Rinze
Eigenaar in Nederland
Marketing en reclame, 2-10 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Overwogen alternatieven:

Blijf ver weg van Active Campaign

2,0 4 maanden geleden

Opmerkingen: We hebben altijd netjes samengewerkt en ActiveCampaign gebruikt. Voor de nieuwe prijsverhogingen hebben we aangegeven om onze betaling liever naar maandelijkse facturatie om te zetten. Na 15 mails is dit eindelijk toegezegd.
Vervolgens kregen we wel een jaarlijkse afschrijving, en nu zijn we ook weer 5 mails verder voordat dit überhaupt gefixt gaat worden. Oneindige verificaties, niet de mails goed lezen, dingen toezeggen die niet worden gedaan.
Ze weten je bloed goed onder de nagels te halen. Leuk systeem wat te duur geprijsd is en de klantenservice is veruit waardeloos. Blijf hier ver vandaan.

Pluspunten:

Het instellen van de automations en de nieuwsbrieven instellen.

Minpunten:

Eenzijdige prijsverhogingen, ontzettende slechte klantenservice.

Julian
Salesmanager in Nederland
Basis- en voortgezet onderwijs, 2-10 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Activecampaign is heel handig voor marketing

4,0 vorig jaar

Opmerkingen: Goed

Pluspunten:

Het belangrijkste voordeel is dat ik leads voor HiRO(bedrijf) binnen krijg met een paar instellingen

Minpunten:

Af en toe komen de lijsten door de war en dan gaan mails er 2 keer uit

Ellis
Copywriter in België
Marketing en reclame, 2-10 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Vlot mailen naar grote lijst contacten

4,0 2 jaar geleden

Pluspunten:

Voor het uitsturen van nieuwsbrieven is dit een handige tool. Het bouwen van een sjabloon gebeurt heel intuïtief en is makkelijk te te passen, ook voor wie geen grafische achtergrond heeft. Bovendien is het gemakkelijk om die nieuwsbrief uit te sturen naar een grote groep mensen door de contactenlijsten.

Minpunten:

Er zitten nog wat bugs in het toevoegen en beheren van contacten.

Diderick
directeur in Nederland
Informatietechnologie en -diensten, 11-50 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

dagelijks gebruik voor digital marketing

4,0 3 jaar geleden

Opmerkingen: Dit is ons digitale markteting pakket, we gebruiken het voor crm, sales en email marketing.
Hoewel het soms wat buggy lijkt, is de support erg goed en kun je er snel mee aan de slag.
Bovendien is het duidelijk voordeliger dan de grootste concurrent

Pluspunten:

redelijk eenvoudig in gebruik veel functies niet duur, schaalbaar

Minpunten:

regelmatig zitten er fouten in de software de interface is niet altijd even consistent, soms automatisch opslaan, soms niet.

Argyris
Argyris
Founder in Malta
Geverifieerde LinkedIn-gebruiker
Internet, 2-10 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Overwogen alternatieven:

Great value for money

4,0 vorig jaar

Opmerkingen: It's a great product, and their support is great.

Pluspunten:

It's easy to use, it has most of the functionality you need in order to capture leads and target them with campaigns. The tagging system is easy to use. You can easily create custom fields, and group them. Automation work great.

Minpunten:

The UI needs some fine-tuning. It takes some time to get used to it, but once you do, it's easy to find anything you need and use it.

Javier
Marketing Manager in Peru
Schoolleiding, 201-500 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Overwogen alternatieven:

Affordable and complete CRM software.

5,0 3 maanden geleden

Opmerkingen: Been using it for several years and I'm very satisfied by the software.

Pluspunten:

It's a complete CRM Software at an affordable price point that easily competes with Hubspot.

Minpunten:

The lists feature could use some tweaks to be more versatile and edit criteria on the fly.

Melanie
Founder in VS
Commercieel vastgoed, Zelfstandig ondernemer
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Consistent since 2020

5,0 2 maanden geleden Nieuw

Opmerkingen: I have been a customer since 2020, and I have stayed because it just works really well for me.

Pluspunten:

Once you get the hang of it, the software is easy to use. Just like any software, the learning curve is always a challenge, but support is always available. The price isn’t too bad for what you get.

Minpunten:

The learning curve, but it is to be expected.

Colleen
VP of Marketing in VS
Informatietechnologie en -diensten, 11-50 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Overwogen alternatieven:

Terrible Product - Wastes Time with Constant Re-doing of Work

1,0 7 maanden geleden

Opmerkingen: If I could tear this system out and start with a new marketing automation, I would do it yesterday. Every time anyone on our team uses it, it never works properly and we lose information all the time (Customer Service was of no help in this area). Additionally, we can't even use for data analysis because the information is not accurate. We will see clicks in the thousands for content in our emails (very unusual) - but Customer Service told us that some customers servers may do a "security check" when emails arrive in their system to check for malware. Fair enough - but as a result, we are not getting any kind of data to make future decisions. Buy ANY other software, avoid this at all costs.

Pluspunten:

Absolutely nothing and I'm stuck using it because it was purchased before I started.

Minpunten:

Everything takes TEN TIMES LONGER TO COMPLETE ANYTHING with Active Campaign than any other marketing automation/email system I have ever used in my 20 year career. Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on, meaning you have to re-do things ALL THE TIME. This is a constant battle.

Alberto
Finance Manager in VS
Automotive, 51-200 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Acheive Greatness from the App

5,0 4 maanden geleden

Opmerkingen: ActiveCampaign has focused marketing measures from the tool.

Pluspunten:

ActiveCampaign is successful in supporting digital marketing. The integration withe mail communication makes the app resourceful.

Minpunten:

ActiveCampaign is more helpful and no feature dislike.

Lara
Coach in Duitsland
Gezondheid, wellness en fitness, Zelfstandig ondernemer
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Happy since a couple of years

4,0 3 maanden geleden

Pluspunten:

Quite easy to use. I mostly send automated mails after clients ordered. Therefore it's perfect for me.

Minpunten:

It seemed to me that the automation functionalities in my plan were reduced.

Mirko
Sales Trainer and Business Mentor in Duitsland
Marketing en reclame, 2-10 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

I like this Tool

4,0 3 maanden geleden

Opmerkingen: I am very satisfied with the ActiveCampaign campaign and can recommend it.

Pluspunten:

The possibility with the automations and the many integrations

Minpunten:

Especially at the beginning, the great functionality can overwhelm you a bit. Sometimes the websites build up very slowly

Chris
CEO in Duitsland
Gezondheid, wellness en fitness, Zelfstandig ondernemer
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Helped me a lot with my email marketing

4,0 2 maanden geleden

Pluspunten:

It is very easy to understand and use; thats great

Minpunten:

The fact that prices have risen so sharply in some cases

Michael
CEO in Italië
Consumentendiensten, Zelfstandig ondernemer
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Thanks for helping my business ;-)

5,0 2 maanden geleden Nieuw

Pluspunten:

great overview, easy to use, possibility to review the reports of the campaigns

Minpunten:

translation is not always the best (englisch to german)

Sarah
Health Coach in Duitsland
Gezondheid, wellness en fitness, Zelfstandig ondernemer
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

My experience with AC

5,0 2 weken geleden Nieuw

Opmerkingen: Overall fast to handle, without having had any experience in that field.

Pluspunten:

It's mostly intuitive and easy to learn. Great for segmenting contacts. Creating blocks to reuse in emails

Minpunten:

sometimes I find it tricky to choose the right form and/or when having multiple tags for segmenting

Lars
Sales and Strategic Partnership VP in VS
Vervoer/over de weg/per spoor, 501-1.000 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Great things happens when we got the best marketing platform like ActiveCampaign.

5,0 6 maanden geleden

Opmerkingen: ActiveCampaign has been powering our marketing campaigns helping us to achieve great results from them It allows us to personalize our campaigns which help us achieve strategized campaigns that are audience targeted. The experience we have had with ActiveCampaign has been so productive.

Pluspunten:

ActiveCampaign makes it easy to customize our marketing campaigns which help have the right content for specific target audience. It allows to give our customers a personalized experience by making it possible to have one on one interactions. ActiveCampaign task automations help us complete the tedious tasks quickly without wasting much of our time.

Minpunten:

ActiveCampaign has really stood up for us in every possible way. There is honestly have nothing that i disliked about it.

Zandalee
Senior Analyst Programmer in Australië
Detailhandel, 10.000+ werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

What I Experience with ActiveCampaign

5,0 4 maanden geleden

Opmerkingen: Creating, customizing and sending outbound marketing emails is made easy by ActiveCampaign.

Pluspunten:

ActiveCampaign offers capabilities which allows me to automate marketing in real-time.

Minpunten:

Kudos to the in-house technical team for ensuring zero issues on ActiveCampaign

Christina
Christina
Area Director of Sales in VS
Geverifieerde LinkedIn-gebruiker
Horeca, 1.001-5.000 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

ActiveCampaign has upped our game in marketing.

5,0 7 maanden geleden

Opmerkingen: We have had a very high yielding experience with ActiveCampaign and we cannot stop praising it for the work it is doing. It has made it so easy for us to create very productive marketing campaigns that has supercharged our sales.

Pluspunten:

It makes it easy to create and personalize marketing campaigns to grab audience attention. Reliable work automations to perform the repetitive tasks. Offer efficient way like chats to interact with audiences. Powerful marketing analytical tools that gives accurate reports about campaigns performance.

Minpunten:

To be purely honest, no cons for ActiveCampaign. It works greatly and has nothing to dislike.

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Marketing en reclame, 2-10 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

A productivity booster

4,0 9 maanden geleden

Opmerkingen: Overall, my experience is highly satisfactory, and I recommend individuals with similar needs for frequent communication to use this software.

Pluspunten:

Save time with email automation and others

Minpunten:

Not much else except for the price, which may still decrease to the delight of many

Marne
Marne
Design Consultant in VS
Geverifieerde LinkedIn-gebruiker
Meubels, 11-50 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

ActiveCampaign is a top-notch tool for running automated market campaigns.

5,0 11 maanden geleden

Opmerkingen: It has been a super good experience using ActiveCampaign and the results has been a great improvement on the number of successful leads we get after running our marketing campaigns.

Pluspunten:

ActiveCampaign allows us to achieve more personalized marketing strategies for our campaigns which help us attract more customers to purchase our furniture products. It allows smooth communication experience with customers during marketing phase and this translate to more successful sales deals. It is easy to use and uses automations to help facilitate better campaigns like use of automated replies to provide quick answers to customers about the products we offer and how to purchase them.

Minpunten:

ActiveCampaign performance has been incredibly great and there is no bit that does not give us the best experience that we need.

Angeline D
Angeline D
Customer Service Representative in Filipijnen
Geverifieerde LinkedIn-gebruiker
Verzekeringen, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Getting more successful at marketing campaigns thanks to ActiveCampaign.

5,0 12 maanden geleden

Opmerkingen: ActiveCampaign allows us to engage and interact more effectively with potential leads which see us increase the rate of deals that we make from our marketing campaigns.

Pluspunten:

What makes our marketing campaigns with ActiveCampaign more successful is that it has very easy to use communication tools that allows us to communicate effectively at a more personal level with potential leads and customers. It has automations which allows us deploy automated responses to offer quick answers to questions from the audience. ActiveCampaign allows us to adopt better marketing strategies which helps us supercharge our marketing activities to see better results in terms of attracting new customers.

Minpunten:

There has been nothing off with ActiveCampaign. We get the exact thing and services we require and there has been no setbacks at all.

Jason
Digital Content Specialist in Canada
Research, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

ActiveCampaign Review

5,0 12 maanden geleden

Opmerkingen: Create, customize and send high volume outbound marketing emails.

Pluspunten:

It has been less expensive to carry out marketing strategies with ActiveCampaign since it requires zero manual processes.

Minpunten:

Unavailability of offline access on mobile app is the biggest issue so far.

Khevana
Tech Lead in Australië
Professionele training en coaching, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Modern marketing automations

5,0 4 maanden geleden

Opmerkingen: We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign. We have integrated it with multiple systems, and ease of access is the key to this tool. It has all the modern marketing automation need for any company.

Pluspunten:

Ease of customization, reporting, access to data and automation

Minpunten:

nothing specific I dislike about ActiveCampaign

Prachi
developer in India
Computernetwerken, 11-50 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

"Powerful Automation and Comprehensive Features, but Steep Learning Curve and Pricing Concerns"

5,0 6 maanden geleden

Opmerkingen: My overall experience with ActiveCampaign has been positive. It's a comprehensive email marketing and automation platform that offers a wide range of features to help manage and grow customer relationships. The user interface is intuitive, making it easy to create and manage campaigns, automate workflows, and segment audiences effectively.

Pluspunten:

What I liked most about ActiveCampaign is its robust automation capabilities. The platform allows for creating detailed and complex workflows that can be customized to suit specific needs, making it easy to nurture leads and engage with customers effectively. The intuitive user interface simplifies campaign creation and management, and the segmentation options enable targeted communication. Additionally, the comprehensive reporting and analytics tools provide valuable insights into campaign performance, helping to optimize marketing strategies.

Minpunten:

Additionally, the pricing structure can become quite expensive as the contact list grows, which might not be ideal for smaller businesses or those with limited budgets. Integration with some third-party tools can also be cumbersome and require additional effort to set up properly.

Bodamer
Foreign Language and Localization Administrator in Duitsland
Vertalingen en lokalisatie, 11-50 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

A solid tool that makes marketing so simple.

5,0 7 maanden geleden

Opmerkingen: It has been s very engaging experience with ActiveCampaign. Using it has helped us improve our marketing campaigns and make more successful. It helps us engage well with leads which is a great step to turning them to actual customers.

Pluspunten:

ActiveCampaign has amazing automations which speeds up and improve the efficiency of our marketing tasks. It allows us to come up with personalized campaigns to capture a targeted audience. It makes it easy to engage and share information with leads during campaigns. It very simple to customize and working with it has been easy.

Minpunten:

ActiveCampaign has been very responsive to all our needs. We have not found anything to not like about it.

Hilda N
Hilda N
Creative Graphic raphic Designer in Kenia
Geverifieerde LinkedIn-gebruiker
Afdrukken en drukwerk, 201-500 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

My Experience Of Active Campaign Goodness

5,0 vorig jaar

Opmerkingen: Apart from being an employee, I do creative graphic design as an independent designer and that's where Active Campaigns comes in.You know under the companies name it can be easy to reach out to people but as an individual designer its Abit tricky but Active Campaign has made it effortless. I use it to generate leads where I connect it with bots on FB and poster my wall to get emails then proceed with sales through a neatly organized email marketting

Pluspunten:

ActiveCampaign is super easy to use and setup. It's technical team is usually available 24/7 because everytime I have sent an enquiry email or called they always respond and guide me accordingly to be able to navigate the wideness of this platform. The versatility of Active Campaign is exceptional to fit any type of business even startups. It helps propel the business through automation of marketing channels which will then enable me to reach out to my target audience through emails and other interactions. Marketing efforts are simplified by personalizing to drive substantial leads,engage with my customers as well as centralize data from all these channels to help me sharpen on marketing. Follow up on prospects is also quite easy with Active campaign which makes it an indispensable tool that is precious for marketing of my designs

Minpunten:

In the initial stages I had trouble understanding some of it's features and tags but the information available online and the tech team have helped me understand everything over the years of use