--- description: Ontdek de plus- en minpunten van ActiveCampaign en leer meer over de functies, de prijs en het gebruiksgemak van de software. Lees nuttige beoordelingen van geverifieerde gebruikers en ontdek vergelijkbare programma's op Capterra België. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ActiveCampaign - Bekijk prijzen, reviews en scores - Capterra België 2026 --- Breadcrumb: [Startpagina](/) > [Marketing automation software](/directory/6/marketing-automation/software) > [ActiveCampaign](/software/79367/activecampaign) # ActiveCampaign Canonical: https://www.capterra.be/software/79367/activecampaign Pagina: 1 / 104\ Volgende: [Volgende pagina](https://www.capterra.be/software/79367/activecampaign?page=2) > ActiveCampaign combineert de kracht van e-mailmarketing, marketing automation en automatisering van verkoop en CRM. > > Oordeel: score van **4.6/5** door 2561 gebruikers. Hoge score voor **Waarschijnlijkheid van aanbeveling**. ----- ## Overzicht ### Wie gebruikt ActiveCampaign? ActiveCampaign is de uitkomst voor kleine en middelgrote bedrijven die hun klanten willen bereiken op verschillende marketingkanalen. ## Snelle statistieken en scores | Metriek | Beoordelen | Details | | **In totaal** | **4.6/5** | 2561 Reviews | | Gebruiksgemak | 4.2/5 | Gebaseerd op alle reviews | | Klantenondersteuning | 4.4/5 | Gebaseerd op alle reviews | | Prijs-kwaliteitverhouding | 4.3/5 | Gebaseerd op alle reviews | | Functies | 4.5/5 | Gebaseerd op alle reviews | | Aanbevelingspercentage | 80% | (8/10 Waarschijnlijkheid van aanbeveling) | ## Over de leverancier - **Bedrijf**: ActiveCampaign - **Opgericht**: 2003 ## Commerciële context - **Beginprijs**: US$ 15,00 - **Prijsmodel**: (Gratis proefversie) - **Doelgroep**: Zelfstandig ondernemer, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementatie en platforms**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Linux (desktop), Chromebook (desktop), Android (mobiel), iPhone (mobiel), iPad (mobiel) - **Ondersteunde talen**: Chinees, Deens, Duits, Engels, Fins, Frans, Indonesisch, Italiaans, Nederlands, Portugees, Spaans, Turks - **Beschikbare landen**: Australië, België, Brazilië, Canada, China, Denemarken, Duitsland, Frankrijk, Ierland, India, Italië, Japan, Mexico, Nederland, Nieuw-Zeeland, Portugal, Singapore, Spanje, Verenigd Koninkrijk, Verenigde Staten ## Functies - Abonneebeheer - Activiteitendashboard - Afspraakplanning - Autoresponders - Beheer van salesactiviteit - Beheer van verkooppipeline - Bestemmingspagina's en webformulieren - CAN-SPAM Compliance - Campagneanalytics - Campagnebeheer - Campagneplanning - Campagneplanning - Contactenbeheer - Contactendatabase - Contentbeheer - Conversies bijhouden - Door gebeurtenissen geactiveerde acties - E-mails bijhouden - Gedeelde contacten - Gegevens importeren en exporteren - Handtekeningenbeheer - Interactie bijhouden - Kanaalbeheer - Kansenbehee - Klantendatabase - Klantensegmenten - Leaddistributie - Leads beheren - Leads genereren - Leads vastleggen - Marketingautomatisering - Meerdere campagnes - Mobile Optimization - Opmerkingen/notities - Pipelinebeheer - Prestatiemeetwaarden - ROI Tracking - Rapportage en analyse - Rapportage en statistieken - Samenwerkingstools - Segmentering - Sjabloonbeheer - Social marketing - Taakbeheer - Third-Party Integrations - Verkooprapporten - WYSIWYG-editor - Waarschuwingen/Meldingen - Websitebezoekers bijhouden - Workflowbeheer ... en 19 meer functies ## Integraties (205 in totaal) - 123FormBuilder - 46elks - AEvent - APIANT - Act\! - Acuity Scheduling - AdPage - AdaptiveU - AddEvent - Adobe Commerce - AgencyAnalytics - Agile CRM - Aimtell - Aircall - Airtable ... en 190 meer integraties ## Ondersteuningsopties - E-mail/helpdesk - Veelgestelde vragen/forum - Kennisbank - Telefonische ondersteuning - 24/7 (contact met medewerker) - Chatten ## Categorie - [Marketing automation software](https://www.capterra.be/directory/6/marketing-automation/software) ## Gerelateerde categorieën - [Marketing automation software](https://www.capterra.be/directory/6/marketing-automation/software) - [CRM-software](https://www.capterra.be/directory/2/customer-relationship-management/software) - [E-mail marketing software](https://www.capterra.be/directory/30013/email-marketing/software) - [Lead generation software](https://www.capterra.be/directory/30963/lead-generation/software) - [Lead management software](https://www.capterra.be/directory/30017/lead-management/software) ## Alternatieven 1. [Brevo](https://www.capterra.be/software/132996/brevo) — 4.6/5 (3411 reviews) 2. [Mailchimp](https://www.capterra.be/software/110228/mailchimp) — 4.5/5 (17572 reviews) 3. [MailerLite](https://www.capterra.be/software/136603/mailerlite) — 4.7/5 (2256 reviews) 4. [Constant Contact](https://www.capterra.be/software/31898/constant-contact) — 4.3/5 (2913 reviews) 5. [EmailOctopus](https://www.capterra.be/software/147415/emailoctopus) — 4.8/5 (654 reviews) ## Reviews ### "Blijf ver weg van Active Campaign" — 2.0/5 > **Rinze** | *25 september 2024* | Marketing en reclame | Aanbevelingsscore: 2.0/10 > > **Pluspunten**: Het instellen van de automations en de nieuwsbrieven instellen. > > **Minpunten**: Eenzijdige prijsverhogingen, ontzettende slechte klantenservice. > > We hebben altijd netjes samengewerkt en ActiveCampaign gebruikt. Voor de nieuwe prijsverhogingen hebben we aangegeven om onze betaling liever naar maandelijkse facturatie om te zetten. Na 15 mails is dit eindelijk toegezegd. Vervolgens kregen we wel een jaarlijkse afschrijving, en nu zijn we ook weer 5 mails verder voordat dit überhaupt gefixt gaat worden. Oneindige verificaties, niet de mails goed lezen, dingen toezeggen die niet worden gedaan. Ze weten je bloed goed onder de nagels te halen. Leuk systeem wat te duur geprijsd is en de klantenservice is veruit waardeloos. Blijf hier ver vandaan. ----- ### "Automation and Segmentation That’s Easy to Use" — 4.0/5 > **Cynthia** | *18 maart 2026* | Marketing en reclame | Aanbevelingsscore: 8.0/10 > > **Pluspunten**: I like that ActiveCampaign allows very specific segmentation and a very easy to use automation interface. > > **Minpunten**: The price of the plan. I wish the monthly plan price could be a bit lower or offer more affordable prices to small businesses. > > My experience with ActiveCampaign so far has been easy and straight forward. I like the automation builder. The visual workflow makes it simple to connect triggers to actions. Even complex flows feel logical and customizable. ----- ### "Very good in many ways but also incredibly frustrating" — 4.0/5 > **Selena** | *17 september 2025* | Muziek | Aanbevelingsscore: 6.0/10 > > **Pluspunten**: I like the user interface, the bold presentation and navigation make it feel friendly and easy to use. The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions. The automation builder is very good, has plenty of options and easy to use. > > **Minpunten**: I have a real gripe. I built an automation with a goal of checking if a lead had visited a certain page on my website. This would enable me to know if they had purchased a product. My website was integrated so this could be done. But upon testing this automation, over and over again, even when someone fulfilled the actual goal, it did not register in the automation... so they kept receiving the promo emails. I got customer support on this issue multiple times and they all suggested different fixes, none of which worked. Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve. They never got back to me to let me know when it had been resolved. Even though I left comments on their ads and their fb page. They said 'we hear you. we know its not working and we're working on it'. But if they did ever fix it they never informed me. It was such a simple Goal trigger. Its a fundamental functionality that should have worked. So I gave up on that automation and others like it. Then they decided they wanted to charge me signficantly more for my subscription because ' there have been so many developments in our system'. Well they never sorted out that basic issue that was important to me. And I never used the other fancy things they had created. So I'm disappointed with them. And now I'm moving to GoHighLevel. It offers so many more features - I can run the whole of my business here, without having multiple platforms and figure out all the integrations. And I can get the goal triggers working how I need them to. > > It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving. ----- ### "Feature rich and very customizable" — 4.0/5 > **Justin** | *20 februari 2026* | Financiële dienstverlening | Aanbevelingsscore: 8.0/10 > > **Pluspunten**: ActiveCampaign's email management customization is as robust as I think you can get. There are so many options for segmenting automated campaigns based on recipient action, timing intervals, contact management (tags, labels, lists, etc). > > **Minpunten**: I think at times the features can get a little bit overwhelming. Because it is feature-rich, sometimes the U.I. is a bit busy it gets a little bit hard to find what you need. But over time I've noticed that they have cleaned up the design around the edges and also provided more and more templates so you have less building to do from scratch. > > It's been a great experience overall. I'd say the learning curve is not too different from any email campaign software out there, to the extent it is more difficult it is only because it is more loaded in features and capabilities compared to more streamlined/simpler alternatives. ----- ### "Unconscionable pricing practices and manipulative sales tactics" — 2.0/5 > **Kathryn** | *20 januari 2026* | Professionele training en coaching | Aanbevelingsscore: 0.0/10 > > **Pluspunten**: I used ActiveCampaign for a few years to manage an email list and send out a newsletter. It had a learning curve, but it was reasonable, and the price was acceptable for what I needed. > > **Minpunten**: When I attempted to change my billing from annual to monthly for the same plan, the company claimed it had migrated my account from an old model to a new one and that it would now cost more than 7 times what I was paying previously because I was "downgrading." They also wanted to charge me a separate fee just to make the change. They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable. > > Decent features but outrageous pricing practices. I wound up jumping through a bunch of hoops in a short time to cancel my account rather than continue working with them and paying exorbitant fees. ----- Pagina: 1 / 104\ Volgende: [Volgende pagina](https://www.capterra.be/software/79367/activecampaign?page=2) ## Links - [Bekijk op Capterra](https://www.capterra.be/software/79367/activecampaign) ## Deze pagina is beschikbaar in de volgende talen | Locatie | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Gestructureerde gegevens