--- description: Ontdek de plus- en minpunten van ActiveCampaign en leer meer over de functies, de prijs en het gebruiksgemak van de software. Lees nuttige beoordelingen van geverifieerde gebruikers en ontdek vergelijkbare programma's op Capterra België. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ActiveCampaign - Bekijk prijzen, reviews en scores - Capterra België 2026 --- Breadcrumb: [Startpagina](/) > [Marketing automation software](/directory/6/marketing-automation/software) > [ActiveCampaign](/software/79367/activecampaign) # ActiveCampaign Canonical: https://www.capterra.be/software/79367/activecampaign Pagina: 1 / 104\ Volgende: [Volgende pagina](https://www.capterra.be/software/79367/activecampaign?page=2) > ActiveCampaign combineert de kracht van e-mailmarketing, marketing automation en automatisering van verkoop en CRM. > > Oordeel: score van **4.6/5** door 2568 gebruikers. Hoge score voor **Waarschijnlijkheid van aanbeveling**. ----- ## Overzicht ### Wie gebruikt ActiveCampaign? ActiveCampaign is de uitkomst voor kleine en middelgrote bedrijven die hun klanten willen bereiken op verschillende marketingkanalen. ## Snelle statistieken en scores | Metriek | Beoordelen | Details | | **In totaal** | **4.6/5** | 2568 Reviews | | Gebruiksgemak | 4.2/5 | Gebaseerd op alle reviews | | Klantenondersteuning | 4.4/5 | Gebaseerd op alle reviews | | Prijs-kwaliteitverhouding | 4.3/5 | Gebaseerd op alle reviews | | Functies | 4.5/5 | Gebaseerd op alle reviews | | Aanbevelingspercentage | 80% | (8/10 Waarschijnlijkheid van aanbeveling) | ## Over de leverancier - **Bedrijf**: ActiveCampaign - **Opgericht**: 2003 ## Commerciële context - **Beginprijs**: US$ 15,00 - **Prijsmodel**: (Gratis proefversie) - **Doelgroep**: Zelfstandig ondernemer, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementatie en platforms**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Linux (desktop), Chromebook (desktop), Android (mobiel), iPhone (mobiel), iPad (mobiel) - **Ondersteunde talen**: Chinees, Deens, Duits, Engels, Fins, Frans, Indonesisch, Italiaans, Nederlands, Portugees, Spaans, Turks - **Beschikbare landen**: Australië, België, Brazilië, Canada, China, Denemarken, Duitsland, Frankrijk, Ierland, India, Italië, Japan, Mexico, Nederland, Nieuw-Zeeland, Portugal, Singapore, Spanje, Verenigd Koninkrijk, Verenigde Staten ## Functies - Abonneebeheer - Activiteitendashboard - Beheer van salesactiviteit - Beheer van verkooppipeline - Bestemmingspagina's en webformulieren - CAN-SPAM Compliance - Campagneanalytics - Campagnebeheer - Campagneplanning - Campagneplanning - Contactenbeheer - Contactendatabase - Contentbeheer - Conversies bijhouden - Door gebeurtenissen geactiveerde acties - E-mails bijhouden - Gedeelde contacten - Gegevens importeren en exporteren - Handtekeningenbeheer - Interactie bijhouden - Kanaalbeheer - Klantendatabase - Klantensegmenten - Lead nurturing - Leaddistributie - Leads beheren - Leads genereren - Leads vastleggen - Marketing via meerdere kanalen - Marketingautomatisering - Meerdere campagnes - Mobile Optimization - Opmerkingen/notities - Pipelinebeheer - Prestatiemeetwaarden - ROI Tracking - Rapportage en analyse - Rapportage en statistieken - Samenwerkingstools - Segmentering - Sjabloonbeheer - Social marketing - Taakbeheer - Third-Party Integrations - Verkoopprognose - Verkooprapporten - WYSIWYG-editor - Waarschuwingen/Meldingen - Websitebezoekers bijhouden - Workflowbeheer ... en 19 meer functies ## Integraties (203 in totaal) - 123FormBuilder - 46elks - AEvent - APIANT - Act\! - Acuity Scheduling - AdPage - AdaptiveU - AddEvent - Adobe Commerce - AgencyAnalytics - Agile CRM - Aimtell - Aircall - Airtable ... en 188 meer integraties ## Ondersteuningsopties - E-mail/helpdesk - Veelgestelde vragen/forum - Kennisbank - Telefonische ondersteuning - 24/7 (contact met medewerker) - Chatten ## Categorie - [Marketing automation software](https://www.capterra.be/directory/6/marketing-automation/software) ## Gerelateerde categorieën - [Marketing automation software](https://www.capterra.be/directory/6/marketing-automation/software) - [CRM-software](https://www.capterra.be/directory/2/customer-relationship-management/software) - [E-mail marketing software](https://www.capterra.be/directory/30013/email-marketing/software) - [Lead generation software](https://www.capterra.be/directory/30963/lead-generation/software) - [Lead management software](https://www.capterra.be/directory/30017/lead-management/software) ## Alternatieven 1. [Brevo](https://www.capterra.be/software/132996/brevo) — 4.6/5 (3512 reviews) 2. [Mailchimp](https://www.capterra.be/software/110228/mailchimp) — 4.5/5 (17677 reviews) 3. [MailerLite](https://www.capterra.be/software/136603/mailerlite) — 4.7/5 (2322 reviews) 4. [Constant Contact](https://www.capterra.be/software/31898/constant-contact) — 4.3/5 (2943 reviews) 5. [EmailOctopus](https://www.capterra.be/software/147415/emailoctopus) — 4.8/5 (655 reviews) ## Reviews ### "Blijf ver weg van Active Campaign" — 2.0/5 > **Rinze** | *25 september 2024* | Marketing en reclame | Aanbevelingsscore: 2.0/10 > > **Pluspunten**: Het instellen van de automations en de nieuwsbrieven instellen. > > **Minpunten**: Eenzijdige prijsverhogingen, ontzettende slechte klantenservice. > > We hebben altijd netjes samengewerkt en ActiveCampaign gebruikt. Voor de nieuwe prijsverhogingen hebben we aangegeven om onze betaling liever naar maandelijkse facturatie om te zetten. Na 15 mails is dit eindelijk toegezegd. Vervolgens kregen we wel een jaarlijkse afschrijving, en nu zijn we ook weer 5 mails verder voordat dit überhaupt gefixt gaat worden. Oneindige verificaties, niet de mails goed lezen, dingen toezeggen die niet worden gedaan. Ze weten je bloed goed onder de nagels te halen. Leuk systeem wat te duur geprijsd is en de klantenservice is veruit waardeloos. Blijf hier ver vandaan. ----- ### "Best choice" — 5.0/5 > **Yazmin** | *28 juni 2026* | Marketing en reclame | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: Best tool for offers marketing automation, customer relationship management (CRM) and sales engagement tools. > > **Minpunten**: No free plan and trial with very limited access. It might not be the better option for a small business. ----- ### "Very good in many ways but also incredibly frustrating" — 4.0/5 > **Selena** | *17 september 2025* | Muziek | Aanbevelingsscore: 6.0/10 > > **Pluspunten**: I like the user interface, the bold presentation and navigation make it feel friendly and easy to use. The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions. The automation builder is very good, has plenty of options and easy to use. > > **Minpunten**: I have a real gripe. I built an automation with a goal of checking if a lead had visited a certain page on my website. This would enable me to know if they had purchased a product. My website was integrated so this could be done. But upon testing this automation, over and over again, even when someone fulfilled the actual goal, it did not register in the automation... so they kept receiving the promo emails. I got customer support on this issue multiple times and they all suggested different fixes, none of which worked. Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve. They never got back to me to let me know when it had been resolved. Even though I left comments on their ads and their fb page. They said 'we hear you. we know its not working and we're working on it'. But if they did ever fix it they never informed me. It was such a simple Goal trigger. Its a fundamental functionality that should have worked. So I gave up on that automation and others like it. Then they decided they wanted to charge me signficantly more for my subscription because ' there have been so many developments in our system'. Well they never sorted out that basic issue that was important to me. And I never used the other fancy things they had created. So I'm disappointed with them. And now I'm moving to GoHighLevel. It offers so many more features - I can run the whole of my business here, without having multiple platforms and figure out all the integrations. And I can get the goal triggers working how I need them to. > > It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving. ----- ### "Unconscionable pricing practices and manipulative sales tactics" — 2.0/5 > **Kathryn** | *20 januari 2026* | Professionele training en coaching | Aanbevelingsscore: 0.0/10 > > **Pluspunten**: I used ActiveCampaign for a few years to manage an email list and send out a newsletter. It had a learning curve, but it was reasonable, and the price was acceptable for what I needed. > > **Minpunten**: When I attempted to change my billing from annual to monthly for the same plan, the company claimed it had migrated my account from an old model to a new one and that it would now cost more than 7 times what I was paying previously because I was "downgrading." They also wanted to charge me a separate fee just to make the change. They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable. > > Decent features but outrageous pricing practices. I wound up jumping through a bunch of hoops in a short time to cancel my account rather than continue working with them and paying exorbitant fees. ----- ### "We are acing our marketing campaigns with ActiveCampaign" — 5.0/5 > **Mamute Nicholas** | *6 juli 2026* | Plastics en kunststoffen | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: The best thing about ActiveCampaign has been its ability to bring our marketing and sales teams together on one platform. Its built-in CRM allows us to manage pipelines, track deals and score leads, ensuring every opportunity is followed up at the right time. The AI-powered Active Intelligence features have been invaluable by recommending the best times to send campaigns, optimizing content and helping us prioritize high-value prospects with greater accuracy. We also appreciate the advanced personalization and segmentation capabilities, which allow us to tailor messages based on customer behavior, location and engagement, resulting in more relevant and effective campaigns. Another standout feature is its multi-channel marketing capabilities, enabling us to coordinate email, SMS and WhatsApp campaigns from a single platform while monitoring engagement across every channel. These capabilities have helped us strengthen customer relationships, improve campaign performance and deliver more meaningful marketing experiences. > > **Minpunten**: ActiveCampaign has delivered exactly what we expected from a marketing automation platform. Its features works well, the interface is intuitive and we haven't experienced any issues that have affected our marketing operations. We genuinely have nothing to dislike about it. > > Our marketing efforts have reached a new level of efficiency and effectiveness with ActiveCampaign. It provides us with a unified platform for marketing automation, customer relationship management and personalized customer engagement, allowing us to execute targeted campaigns with confidence. The platform has streamlined how we attract, nurture and convert leads while giving both our marketing and sales teams complete visibility into the customer journey, ultimately helping us achieve stronger campaign performance and better business results. ----- Pagina: 1 / 104\ Volgende: [Volgende pagina](https://www.capterra.be/software/79367/activecampaign?page=2) ## Links - [Bekijk op Capterra](https://www.capterra.be/software/79367/activecampaign) ## Deze pagina is beschikbaar in de volgende talen | Locatie | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Gestructureerde gegevens