--- description: Ontdek de plus- en minpunten van Salesforce Marketing Cloud en leer meer over de functies, de prijs en het gebruiksgemak van de software. Lees nuttige beoordelingen van geverifieerde gebruikers en ontdek vergelijkbare programma's op Capterra België. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Salesforce Marketing Cloud - Bekijk prijzen, reviews en scores - Capterra België 2026 --- Breadcrumb: [Startpagina](/) > [E-mail marketing software](/directory/30013/email-marketing/software) > [Salesforce Marketing Cloud](/software/7723/salesforce-marketing-cloud) # Salesforce Marketing Cloud Canonical: https://www.capterra.be/software/7723/salesforce-marketing-cloud Pagina: 1 / 23\ Volgende: [Volgende pagina](https://www.capterra.be/software/7723/salesforce-marketing-cloud?page=2) > Bouw klantenrelaties voor het leven op met gegevensgerichte digitale marketing. > > Oordeel: score van **4.2/5** door 532 gebruikers. Hoge score voor **Waarschijnlijkheid van aanbeveling**. ----- ## Overzicht ### Wie gebruikt Salesforce Marketing Cloud? Bedrijven van elke omvang, in elke sector. ## Snelle statistieken en scores | Metriek | Beoordelen | Details | | **In totaal** | **4.2/5** | 532 Reviews | | Gebruiksgemak | 3.8/5 | Gebaseerd op alle reviews | | Klantenondersteuning | 3.9/5 | Gebaseerd op alle reviews | | Prijs-kwaliteitverhouding | 3.8/5 | Gebaseerd op alle reviews | | Functies | 4.3/5 | Gebaseerd op alle reviews | | Aanbevelingspercentage | 80% | (8/10 Waarschijnlijkheid van aanbeveling) | ## Over de leverancier - **Bedrijf**: Salesforce - **Locatie**: San Francisco, VS - **Opgericht**: 2003 ## Commerciële context - **Beginprijs**: US$ 25,00 - **Doelgroep**: Zelfstandig ondernemer, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementatie en platforms**: Cloud, SaaS, Web, Android (mobiel), iPhone (mobiel), iPad (mobiel) - **Ondersteunde talen**: Chinees, Chinees, Deens, Duits, Engels, Fins, Frans, Hongaars, Iers, Indonesisch, Italiaans, Japans, Koreaans, Nederlands, Noors, Pools, Portugees, Russisch, Spaans, Tsjechisch, Zweeds - **Beschikbare landen**: Australië, België, Brazilië, Canada, China, Denemarken, Duitsland, Filipijnen, Finland, Frankrijk, Ierland, India, Indonesië, Israël, Italië, Japan, Maleisië, Mexico, Nederland, Noorwegen en 14 meer ## Functies - A/B Testing - Activiteiten volgen - Activiteitendashboard - Analyse - Beheer van klantervaringen - Beheer van meerdere accounts - Beheer van salesactiviteit - Bestemmingspagina's en webformulieren - Bonusbeheer - Campagneplanning - Campaign tracking - Communicatie via meerdere kanalen - Communicatiebeheer - Contentbeheer - Dashboard - Dataconnectors - Documentbeheer - Doelgroeptargeting - E-mails bijhouden - Engagement bijhouden - Gedragsanalyse - Gegevens vastleggen en overdragen - Gegevensverzameling via meerdere kanalen - Gegevensvisualisatie - Interactie bijhouden - Kanaalbeheer - Klantensegmenten - Klantgeschiedenis - Klantprofielen - Leads genereren - Loyaliteitsprogramma - Marketing Management - Marketingautomatisering - Mobiele toegang - Mobile Optimization - Multichannel campagnes - Multivariaat testen - Opties voor contentpublishing - Personalisatie - Prestatiemeetwaarden - Publicatieplanning - Real-Time Analytics - Real-Time Reporting - SEO-beheer - Slepen en neerzetten - Sociale promotie - Visuele analyse - Volgen van gedrag - Waarschuwingen/Meldingen - Websiteanalyse ... en 61 meer functies ## Integraties (7 in totaal) - Adobe Workfront - LinkedIn for Business - Meta for Business - Salesforce Sales Cloud - Shopify - Twitter/X - Vidyard ## Ondersteuningsopties - E-mail/helpdesk - Veelgestelde vragen/forum - Kennisbank - Telefonische ondersteuning - 24/7 (contact met medewerker) - Chatten ## Categorie - [E-mail marketing software](https://www.capterra.be/directory/30013/email-marketing/software) ## Gerelateerde categorieën - [E-mail marketing software](https://www.capterra.be/directory/30013/email-marketing/software) - [Social media marketing tools](https://www.capterra.be/directory/30781/social-media-marketing/software) - [Social media management tools](https://www.capterra.be/directory/30939/social-media-management/software) - [Data management platforms](https://www.capterra.be/directory/32261/data-management-platforms/software) - [Lead generation software](https://www.capterra.be/directory/30963/lead-generation/software) ## Alternatieven 1. [HubSpot Marketing Hub](https://www.capterra.be/software/171840/hubspot-marketing) — 4.5/5 (6258 reviews) 2. [Brevo](https://www.capterra.be/software/132996/brevo) — 4.6/5 (3523 reviews) 3. [MailerLite](https://www.capterra.be/software/136603/mailerlite) — 4.7/5 (2324 reviews) 4. [ActiveCampaign](https://www.capterra.be/software/79367/activecampaign) — 4.6/5 (2571 reviews) 5. [Constant Contact](https://www.capterra.be/software/31898/constant-contact) — 4.3/5 (2953 reviews) ## Reviews ### "Five Stars and a Thumbs Up\!" — 5.0/5 > **Kenidra** | *13 februari 2026* | Computer- en netwerkbeveiliging | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: What I like most about Salesforce is how the customer's information populates. I can see all their information. > > **Minpunten**: Sometimes the costumers profile don't populate so we have create a profile for them. This usually doesn't happen. > > I recommend Salesforce to anyone. There's also the knowledge base where I can find the information I need for the customers. ----- ### "App for clean business\!" — 5.0/5 > **Andrew** | *12 februari 2026* | Gezondheid, wellness en fitness | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: As a sales agent sales force provides me a place to easily keep up with my book of business while providing me the tools to retain and grow my business\! > > **Minpunten**: Sales force does great at reminders but I would love to see AI/AI assisted programs being integrated. > > I love sales force\! To me it has completely eliminated excel spreadsheets. I now 100% keep up with my business in salesforce only\! ----- ### "A robust platform for complex, data-driven marketing at scale" — 5.0/5 > **Elena** | *29 september 2026* | Management non-profit organisaties | Aanbevelingsscore: 8.0/10 > > **Pluspunten**: Powerful automation and segmentation for multi-channel campaign, plus deep integration with Salesforce CRM for unified customer data > > **Minpunten**: Steep learning curve, especially with Journey Builder and AMPscript. Setup and configuration often require specialized expertise > > Saleforce Marketing Cloud is a robust platform for complex, data-driven marketing at scale. Powerful once mastered, but the investment in time and training is significant ----- ### "A Powerful (Albeit Flawed) Tool for the Enterprise" — 3.0/5 > **Taylor** | *20 april 2026* | Management non-profit organisaties | Aanbevelingsscore: 3.0/10 > > **Pluspunten**: Salesforce Marketing Cloud is the most powerful marketing automation platform I've used in my ten year career. Its send speed is unmatched, even on multi-step automations across different channels. > > **Minpunten**: The user interface is pretty awful. It looks like five or six different tools smashed together with one unifying menu bar (because that is what it is). This makes it hard to learn and greatly hampers ease of use for non-technical employees. The syncing with Salesforce Sales Cloud also leaves a lot to be desired. It does a good job of ingesting CRM data, but doesn't round-trip any of the changes made within SFMC to the CRM (i.e. updated contact info). > > Marketing Cloud is much more than an email management platform. It is capable of things that were way beyond the scope of my organization's needs. And it was just too expensive to justify renewing our contract when we only used a quarter of its functionality. Larger orgs and multi-brand enterprises are definitely the target market for this tool, not small nonprofits like my employer. ----- ### "A Decent Choice for Marketing Teams" — 5.0/5 > **Clara** | *31 juli 2026* | Cosmetica | Aanbevelingsscore: 8.0/10 > > **Pluspunten**: Salesforce Marketing Cloud is pretty solid for campaign management. We've used it for about a year, and it's worked well enough for our needs. The interface took a bit to figure out, but our team got the hang of it. I like the workflow automation features, especially the 'journey builder'. It's really helpful for creating multi-step campaigns. > > **Minpunten**: One thing that's kind of annoying is the lack of a built-in A/B testing tool. We've had to use a third-party integration to get that functionality, which adds extra complexity to our workflow. Also, the documentation could be better – sometimes it's hard to find the information we need. Overall, though, it's a good product. > > Overall, I've had a solid experience with Salesforce Marketing Cloud, with its robust features and regular use making it a valuable tool in my role. However, I've encountered some minor integration issues and occasional steep learning curves, preventing it from being a truly seamless experience. ----- Pagina: 1 / 23\ Volgende: [Volgende pagina](https://www.capterra.be/software/7723/salesforce-marketing-cloud?page=2) ## Links - [Bekijk op Capterra](https://www.capterra.be/software/7723/salesforce-marketing-cloud) ## Deze pagina is beschikbaar in de volgende talen | Locatie | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Gestructureerde gegevens