--- description: Ontdek de plus- en minpunten van Marketo Engage en leer meer over de functies, de prijs en het gebruiksgemak van de software. Lees nuttige beoordelingen van geverifieerde gebruikers en ontdek vergelijkbare programma's op Capterra België. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Marketo Engage - Bekijk prijzen, reviews en scores - Capterra België 2026 --- Breadcrumb: [Startpagina](/) > [Marketing automation software](/directory/6/marketing-automation/software) > [Marketo Engage](/software/75130/marketo-lead-management) # Marketo Engage Canonical: https://www.capterra.be/software/75130/marketo-lead-management Pagina: 1 / 30\ Volgende: [Volgende pagina](https://www.capterra.be/software/75130/marketo-lead-management?page=2) > Krachtige, gebruiksvriendelijke software voor marketing automation die gekwalificeerde leads helpt genereren en marketinguitgaven vertaalt naar omzet. > > Oordeel: score van **4.3/5** door 716 gebruikers. Hoge score voor **Waarschijnlijkheid van aanbeveling**. ----- ## Overzicht ### Wie gebruikt Marketo Engage? Voor B2B- of B2C-bedrijven die zich bezighouden met de nurturing van klanten, aangepaste en schaalbare segmentatie, personalisatie en intensieve klantenbinding. ## Snelle statistieken en scores | Metriek | Beoordelen | Details | | **In totaal** | **4.3/5** | 716 Reviews | | Gebruiksgemak | 3.8/5 | Gebaseerd op alle reviews | | Klantenondersteuning | 3.9/5 | Gebaseerd op alle reviews | | Prijs-kwaliteitverhouding | 3.8/5 | Gebaseerd op alle reviews | | Functies | 4.3/5 | Gebaseerd op alle reviews | | Aanbevelingspercentage | 80% | (8/10 Waarschijnlijkheid van aanbeveling) | ## Over de leverancier - **Bedrijf**: Adobe - **Opgericht**: 1982 ## Commerciële context - **Prijsmodel**: (Gratis proefversie) - **Doelgroep**: Zelfstandig ondernemer, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementatie en platforms**: Cloud, SaaS, Web - **Ondersteunde talen**: Duits, Engels, Frans, Japans, Portugees, Spaans - **Beschikbare landen**: Algerije, Amerikaanse Maagdeneilanden, Andorra, Argentinië, Australië, Bahrein, Belarus, België, Bosnië en Herzegovina, Brazilië, Bulgarije, Canada, Chili, China, Colombia, Comoren, Congo-Brazzaville, Costa Rica, Denemarken, Djibouti en 60 meer ## Functies - AI/machine learning - Aanbevelingen - Abonneebeheer - Activiteiten volgen - Activiteitendashboard - Behavioral targeting - Beheer van klantervaringen - Beheer van salesactiviteit - Bestemmingspagina's en webformulieren - CRM Integration - Campagnebeheer - Campagneplanning - Campagneplanning - Campaign tracking - Communicatiebeheer - Content sharing - Contentbeheer - Contentbibliotheek - Dashboard - Doelaccountidentificatie - E-mails bijhouden - Engagement bijhouden - Gedragsanalyse - Gegevensvisualisatie - Integratie van sociale media - Interactie bijhouden - Kanaalbeheer - Klantendatabase - Klantensegmenten - Klantgeschiedenis - Klantprofielen - Leads genereren - Marketingautomatisering - Mobile Optimization - Multi-Touch Attribution (MTA) - Opties voor contentpublishing - Prestatiebeheer - Prestatiemeetwaarden - Real-Time Analytics - Real-Time Reporting - Realtime bewerken - SEO-beheer - Samenwerkingstools - Slepen en neerzetten - Toewijzing via meerdere kanalen - Toewijzingsmodellering - Visuele analyse - Waarschuwingen/Meldingen - Websiteanalyse - Websites personaliseren ... en 62 meer functies ## Integraties (117 in totaal) - 123FormBuilder - AdRoll - Azuqua - Bedrock Data - Box - Brainshark - Built.io Flow - Bynder - CAKE POS - Calendly - Call Loop - CallRail - Ceros - Cirrus Insight - Close ... en 102 meer integraties ## Ondersteuningsopties - E-mail/helpdesk - Veelgestelde vragen/forum - Kennisbank - Telefonische ondersteuning - 24/7 (contact met medewerker) - Chatten ## Categorie - [Marketing automation software](https://www.capterra.be/directory/6/marketing-automation/software) ## Gerelateerde categorieën - [Marketing automation software](https://www.capterra.be/directory/6/marketing-automation/software) - [Sales force automation software](https://www.capterra.be/directory/12/sales-force-automation/software) - [Lead management software](https://www.capterra.be/directory/30017/lead-management/software) - [All-in-One Marketing Platform Software](https://www.capterra.be/directory/32155/all-in-one-marketing/software) - [Sales enablement software](https://www.capterra.be/directory/30798/sales-enablement/software) ## Alternatieven 1. [HubSpot Marketing Hub](https://www.capterra.be/software/171840/hubspot-marketing) — 4.5/5 (6258 reviews) 2. [Brevo](https://www.capterra.be/software/132996/brevo) — 4.6/5 (3523 reviews) 3. [ActiveCampaign](https://www.capterra.be/software/79367/activecampaign) — 4.6/5 (2571 reviews) 4. [MailerLite](https://www.capterra.be/software/136603/mailerlite) — 4.7/5 (2324 reviews) 5. [Constant Contact](https://www.capterra.be/software/31898/constant-contact) — 4.3/5 (2953 reviews) ## Reviews ### "Marketo Express - Pricey but woth it" — 5.0/5 > **Aaron** | *2 september 2026* | Marketing en reclame | Aanbevelingsscore: 8.0/10 > > **Pluspunten**: Marketo Engage is a powerful AI powered marketing and business tool with limitless features designed to help your marketing team stay in sync and optimise campaign effectiveness. Worth the price. > > **Minpunten**: Quite expensive especially as you scale for the price of similar software. It is fairly complex to navigate. > > Our team uses marketo express to help our clients marketing campaigns and deliver helpful analytics that are easy to understand. ----- ### "A.Mullican Views on Marketo Engage Utilization" — 5.0/5 > **Andrew** | *14 april 2025* | Design en ontwerp | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: Marketo Engage facilitates robust marketing automation capabilities which help boost sales and in long run leads to high ROI. > > **Minpunten**: Ever since I incorporated Marketo Engage, I have never come across bugs when creating, customizing and sending outbound marketing emails. ----- ### "The tool enables professional and targeted communication throughout the entire purchasing process." — 5.0/5 > **Luiz Fernando** | *25 augustus 2026* | Financiële dienstverlening | Aanbevelingsscore: 9.0/10 > > **Pluspunten**: For me personally, Marketo Engage is a true powerhouse among analytics software tools\! Its wide range of features is impressive and extremely practical. Customizing reports and exporting them to PDF is incredibly easy. This tool offers a comprehensive and powerful solution for collecting and analyzing data to gain crucial insights into user behavior and website performance. > > **Minpunten**: I am completely satisfied with Marketo Engage. The user interface is intuitive and user friendly, making navigation and adjusting settings a breeze. The results speak for themselves; our sales have increased significantly since we started using the tool. I have absolutely no complaints and highly recommend it. > > We analyze user behavior on our clients' websites. This includes understanding how users navigate the pages, which content they prefer, and at which points they abandon the site. By continuously monitoring website performance and user behavior, we constantly adapt our strategies. This ensures that our clients' marketing efforts are always up-to-date and highly effective. ----- ### "Long winded email distribution" — 2.0/5 > **Geverifieerde reviewer** | *10 februari 2026* | Marketing en reclame | Aanbevelingsscore: 1.0/10 > > **Pluspunten**: Keeps records and distribution lists up to date as you can easily make updates. Allows for easy approvals by other team members > > **Minpunten**: Hard to navigate, feels repetitive. convoluted ways of filtering distribution lists which leaves open to error. ----- ### "Powerful Marketing Automation Platform for Complex Customer Journeys" — 4.0/5 > **Jerrid** | *5 augustus 2026* | Computersoftware | Aanbevelingsscore: 8.0/10 > > **Pluspunten**: What I liked most about Marketo Engage was the depth of its automation capabilities. It gives teams a lot of control over lead nurturing, segmentation, campaign logic, scoring, and engagement tracking. For organizations with longer sales cycles or multiple customer segments, that flexibility is very valuable. I also like that it can help connect marketing activity to customer behavior, which supports better decisions around positioning, lifecycle communication, and product-led growth. > > **Minpunten**: What I liked least was the learning curve. Marketo is powerful, but it is not always intuitive, especially for smaller teams or consultants who are not using it every day. Setting up campaigns, managing lists, and troubleshooting workflows can take time. It also tends to make more sense for mid-sized to larger organizations, so the cost and complexity may be harder to justify for smaller teams. > > Overall, my experience with Adobe Marketo Engage has been positive. As a solo Product Management consultant, I see it as a strong platform for organizations that need advanced marketing automation and better visibility into customer engagement. It is especially useful when marketing and sales teams are managing complex customer journeys at scale. The platform is mature, flexible, and well-suited for companies with clear processes and the resources to manage it properly. That said, it can feel heavier than necessary for smaller teams or those looking for something simple and quick to adopt. ----- Pagina: 1 / 30\ Volgende: [Volgende pagina](https://www.capterra.be/software/75130/marketo-lead-management?page=2) ## Links - [Bekijk op Capterra](https://www.capterra.be/software/75130/marketo-lead-management) ## Deze pagina is beschikbaar in de volgende talen | Locatie | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Gestructureerde gegevens