---
description: Ontdek de plus- en minpunten van GroundTruth en leer meer over de functies, de prijs en het gebruiksgemak van de software. Lees nuttige beoordelingen van geverifieerde gebruikers en ontdek vergelijkbare programma's  op Capterra België.
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title: GroundTruth - Bekijk prijzen, reviews en scores - Capterra België 2026
---

Breadcrumb: [Startpagina](/) > [Location intelligence software](/directory/31461/location-intelligence/software) > [GroundTruth](/software/177731/groundtruth)

# GroundTruth

Canonical: https://www.capterra.be/software/177731/groundtruth

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Volgende: [Volgende pagina](https://www.capterra.be/software/177731/groundtruth?page=2)

> Op locatie gebaseerd advertentieplatform waarmee bedrijven locatiegegevens kunnen gebruiken om meer over hun publiek te weten te komen.
> 
> Oordeel: score van **4.6/5** door 22 gebruikers. Hoge score voor **Waarschijnlijkheid van aanbeveling**.

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## Overzicht

### Wie gebruikt GroundTruth?

Lokale bedrijven, uitgevers, marketeers, kanaalpartners

## Snelle statistieken en scores

| Metriek | Beoordelen | Details |
| **In totaal** | **4.6/5** | 22 Reviews |
| Gebruiksgemak | 4.5/5 | Gebaseerd op alle reviews |
| Klantenondersteuning | 4.9/5 | Gebaseerd op alle reviews |
| Prijs-kwaliteitverhouding | 4.7/5 | Gebaseerd op alle reviews |
| Functies | 4.5/5 | Gebaseerd op alle reviews |
| Aanbevelingspercentage | 90% | (9/10 Waarschijnlijkheid van aanbeveling) |

## Over de leverancier

- **Bedrijf**: GroundTruth
- **Locatie**: New York, VS
- **Opgericht**: 2010

## Commerciële context

- **Doelgroep**: Zelfstandig ondernemer, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Implementatie en platforms**: Cloud, SaaS, Web
- **Ondersteunde talen**: Engels
- **Beschikbare landen**: Canada, Verenigde Staten

## Functies

- Biedstrategieën
- Campagnebeheer
- Demografische gegevens
- Doelgroeptargeting
- Gedragsanalyse
- Geofencing
- Geotargeting
- Marketing via meerdere kanalen
- ROI Tracking
- Real-Time Analytics

## Integraties (9 in totaal)

- Clover
- Datorama
- Domo
- Google Data Studio
- NinjaCat
- Revel Systems
- Shopify POS
- Stripe
- TapClicks

## Ondersteuningsopties

- E-mail/helpdesk
- Kennisbank
- Chatten

## Categorie

- [Location intelligence software](https://www.capterra.be/directory/31461/location-intelligence/software)

## Gerelateerde categorieën

- [Location intelligence software](https://www.capterra.be/directory/31461/location-intelligence/software)
- [Customer data platform software](https://www.capterra.be/directory/31334/customer-data-platform/software)
- [Demand Side Platform (DSP)](https://www.capterra.be/directory/32756/demand-side-platform-%28dsp%29/software)

## Alternatieven

1. [AdButler](https://www.capterra.be/software/93247/ad-butler) — 4.5/5 (49 reviews)
2. [Criteo](https://www.capterra.be/software/162594/criteo) — 3.9/5 (22 reviews)
3. [theTradeDesk](https://www.capterra.be/software/149006/thetradedesk) — 4.4/5 (15 reviews)
4. [Choozle](https://www.capterra.be/software/173727/choozle) — 3.8/5 (10 reviews)
5. [OrbitSoft Ad Server](https://www.capterra.be/software/170901/orbitsoft-ad-server) — 5.0/5 (2 reviews)

## Reviews

### "Amazing product for digital advertising" — 5.0/5

> **Mallory** | *6 maart 2020* | Marketing en reclame | Aanbevelingsscore: 10.0/10
> 
> **Pluspunten**: There are a large variety of features that make GroundTruth stand out from the rest.  We are able to use many types of targeting, such as Behavioral Categories, Demographics, Geo-Fencing and Retargeting, etc.  Our clients love being able to track visits to their locations and Geo-fence their competitors.
> 
> **Minpunten**: Some features that could be updated are the creative design.  It would be helpful to do bulk changes and uploads, rather than needing to individually make changes.  However, we have expressed our concerns to the team and they are very open to working on these changes for us.
> 
> GroundTruth is a great product and platform for digital advertising.  There are a variety of uses for this exchange, and it helps us stay above the curve in digital products.  There a ton of great features used to set us aside from our competitors.

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### "Highly Recommend GroundTruth\!\!" — 5.0/5

> **Emily** | *27 maart 2025* | Marketing en reclame | Aanbevelingsscore: 10.0/10
> 
> **Pluspunten**: GroundTruth is a great platform for geofencing\! It is easy and straight forward to use and has been a very powerful tool for my clients to increase their reach, traffic and sales. The entire GroundTruth team is very attentive, helpful and very quick to resolve any questions or concerns. We are not even a very big client of theirs, but with the exceptional customer service we have received, you would think we were a multi-million dollar company. I cannot recommend GroundTruth enough\!
> 
> **Minpunten**: I do wish they had a structured training guide and/or self lead videos to watch to become a master in geofencing. Instead of having just one off videos here and there to learn about certain topics. It would be a nice business credential to be able to say we had completed a master GroundTruth training course making us certified, like Google and Facebook offer.
> 
> Wonderful\! Nothing but a positive experience\!

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### "GroundTruth User" — 4.0/5

> **Emilee** | *13 mei 2024* | Detailhandel | Aanbevelingsscore: 6.0/10
> 
> **Pluspunten**: Since we are two times removed from the customers in the supply chain GroundTruth helps us to convince consumers to get our product once they are in store.
> 
> **Minpunten**: I think there could be more done with data reporting. A customer journey reporting would ideal. Other metrics that would help are frequency, touch heat map (depending on where the ad shows up how do people interact with it).
> 
> Overall, a useful tool that we use a lot in our marketing plan.

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### "Overall great software that really helps target" — 4.0/5

> **Chris** | *21 oktober 2024* | Entertainment | Aanbevelingsscore: 9.0/10
> 
> **Pluspunten**: Cutting edge technology that allows everyone from a one-person shop to a major company to use it.
> 
> **Minpunten**: Some of the limitations with targeting are not disclosed as soon as they should be.

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### "GroundTruth Review" — 4.0/5

> **Aaron** | *31 mei 2024* | Telecommunicatie | Aanbevelingsscore: 8.0/10
> 
> **Pluspunten**: Easy to use and clean UI. Setting up campaigns is simple and straightforward.
> 
> **Minpunten**: Sometimes I find it difficult to find the right audiences, especially for B2B campaigns. It would be good to know what domains are winning bids like other DSPs. CPM for display at $3.5 is high compared to other DSPs which allow lower bids. Audiences are very limited in Canada making some CA campaigns hard to scale.
> 
> Overall GroundTruth is a great and easy to use platform for digital advertising with fairly comprehensive coverage using different strategies.

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## Links

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