--- description: Ontdek de plus- en minpunten van Google Analytics 360 en leer meer over de functies, de prijs en het gebruiksgemak van de software. Lees nuttige beoordelingen van geverifieerde gebruikers en ontdek vergelijkbare programma's op Capterra België. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Google Analytics 360 - Bekijk prijzen, reviews en scores - Capterra België 2026 --- Breadcrumb: [Startpagina](/) > [Website analyse tools](/directory/30073/web-analytics/software) > [Google Analytics 360](/software/177042/google-analytics) # Google Analytics 360 Canonical: https://www.capterra.be/software/177042/google-analytics Pagina: 1 / 325\ Volgende: [Volgende pagina](https://www.capterra.be/software/177042/google-analytics?page=2) > Analyseplatform waarmee bedrijven van elke omvang het gedrag van gebruikers kunnen volgen, marketinginzichten kunnen verkrijgen en meer. > > Oordeel: score van **4.7/5** door 8090 gebruikers. Hoge score voor **Waarschijnlijkheid van aanbeveling**. ----- ## Overzicht ### Wie gebruikt Google Analytics 360? Cloudgebaseerd analyseplatform waarmee bedrijven van elke omvang het gedrag van gebruikers en de interacties van klanten met websites en toepassingen kunnen volgen, marketinginzichten bekijken en delen en meer. ## Snelle statistieken en scores | Metriek | Beoordelen | Details | | **In totaal** | **4.7/5** | 8090 Reviews | | Gebruiksgemak | 4.2/5 | Gebaseerd op alle reviews | | Klantenondersteuning | 4.2/5 | Gebaseerd op alle reviews | | Prijs-kwaliteitverhouding | 4.7/5 | Gebaseerd op alle reviews | | Functies | 4.6/5 | Gebaseerd op alle reviews | | Aanbevelingspercentage | 90% | (9/10 Waarschijnlijkheid van aanbeveling) | ## Over de leverancier - **Bedrijf**: Google ## Commerciële context - **Prijsmodel**: (Gratis versie beschikbaar) - **Doelgroep**: Zelfstandig ondernemer, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementatie en platforms**: Cloud, SaaS, Web, Android (mobiel) - **Ondersteunde talen**: Arabisch, Chinees, Chinees, Deens, Duits, Engels, Fins, Frans, Hebreeuws, Hongaars, Iers, Indonesisch, Italiaans, Japans, Koreaans, Nederlands, Noors, Oekraïens, Pools, Portugees, Portugees, Russisch, Spaans, Thai, Tsjechisch, Turks, Zweeds - **Beschikbare landen**: Afghanistan, Albanië, Algerije, Amerikaans-Samoa, Amerikaanse Maagdeneilanden, Andorra, Angola, Anguilla, Antarctica, Antigua en Barbuda, Argentinië, Armenië, Aruba, Australië, Azerbeidzjan, Bahama’s, Bahrein, Bangladesh, Barbados, Belarus en 229 meer ## Functies - API - Aanpasbaar dashboard - Aanpasbare rapporten - Activiteitendashboard - Ad-hocrapportage - Augmented analytics - Campaign tracking - Conversies bijhouden - Dashboard - Dashboards maken - Dataconnectors - Funnelanalyse - Gebruikersinteractie bijhouden - Gegevens importeren en exporteren - Gegevens vastleggen en overdragen - Gegevensaggregatie - Gegevensbeheer - Gegevensdetectie - Gegevensvisualisatie - Interactieve rapporten - KPI-controle - Klantendatabase - Klantensegmenten - Meerdere gegevensbronnen - Prestatiemeetwaarden - Prognose - Rapportage en analyse - Rapportage en statistieken - Real-Time Analytics - Real-Time Data - Real-Time Reporting - Samenwerkingstools - Third-Party Integrations - Tijd op site bijhouden - Toegangsopties/machtigingen - Volgen en analyseren van gebruik - Waarschuwingen/Meldingen - Websiteanalyse - Widgets - Zoeken/filteren ## Integraties (5 in totaal) - Google Ads - Google Search Console - Google Tag Manager 360 - Shopify - WordPress ## Ondersteuningsopties - E-mail/helpdesk - Veelgestelde vragen/forum - Kennisbank - Chatten ## Categorie - [Website analyse tools](https://www.capterra.be/directory/30073/web-analytics/software) ## Gerelateerde categorieën - [Website analyse tools](https://www.capterra.be/directory/30073/web-analytics/software) - [Rapportagetools](https://www.capterra.be/directory/30053/reporting/software) - [Productanalyses](https://www.capterra.be/directory/32915/product-analytics/software) - [Dashboard software](https://www.capterra.be/directory/30839/dashboard/software) - [Datavisualisatie software](https://www.capterra.be/directory/30696/data-visualization/software) ## Alternatieven 1. [Adobe Analytics](https://www.capterra.be/software/169942/adobe-analytics) — 4.5/5 (237 reviews) 2. [Similarweb](https://www.capterra.be/software/148472/similarweb-pro) — 4.6/5 (253 reviews) 3. [Looker](https://www.capterra.be/software/169053/looker) — 4.5/5 (282 reviews) 4. [Semrush](https://www.capterra.be/software/151962/semrush) — 4.6/5 (2316 reviews) 5. [Mixpanel](https://www.capterra.be/software/158740/mixpanel) — 4.5/5 (145 reviews) ## Reviews ### "Everything you need to track, measure and optimize your website. At the start, and maybe forever." — 5.0/5 > **Gilles** | *10 maart 2019* | Marketing en reclame | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: While they're probably significantly more powerful website analytics tool, Google Analytics is completely free. And, in a lot of cases, powerful enough to get the most out of tracking data and using it for optimization and better decisions in several areas. > > **Minpunten**: Google Analytics is not super intuitive, and it can take some time before you're able to get maximum value out of it. That it's not super easy to use, is a little inherent to analytics tools, but having used a wide range of analytics tools, I feel they could do better. ----- ### "The Full 360 Experience" — 5.0/5 > **Zach** | *25 februari 2026* | Schoolleiding | Aanbevelingsscore: 8.0/10 > > **Pluspunten**: Google Analytics 360 has allowed our organization to get richer data insights and provided a more streamlined way for data collection which helps inform our broader marketing strategies. The advanced website tracking has enabled us to dive deeper into understanding our customers and how they interact with our website. It is by far one of the most valuable tools we have when it comes to analyzing customer data. The platform itself is relatively easy to use, but can get increasingly complex if you require advanced reporting and dashboards. > > **Minpunten**: The user interface itself is great, but things can get a little confusing and complex if you need to set up advanced features that require customization to fit your organizations needs. This will often require additional training or support. The learning curve can be a bit longer depending on the complexity of your analytics and data reporting. > > Overall GA 360 has either met or exceeded all of our expectations in terms of features, functionality and reporting. If you're an organization that is trying to improve their data analysis and reporting Google Analytics 360 is a must-have tool. ----- ### "Great And Complete Analytics Tools" — 4.0/5 > **Calixte** | *7 december 2025* | Computersoftware | Aanbevelingsscore: 9.0/10 > > **Pluspunten**: Google analytics is a really easy to use tool, with no cost. It’s really easy to integrate to any website and a lot of solutions support it natively. > > **Minpunten**: Google Analytics is often blocked by browser/browser extension, whereas self-made solution is usually not detected by tracking blocker ----- ### "Google Analytics 360 - great for beginners" — 4.0/5 > **Patrick** | *25 maart 2026* | Consumentengoederen | Aanbevelingsscore: 6.0/10 > > **Pluspunten**: Ability to have one platform for multiple websites. Ease of integration. Driving down on the data is good when looking at website traffic sources. And it's free. > > **Minpunten**: The plug-in for wordpress. I don't feel it is secure, and I pulled the system from my sites after being exposed to multiple hacks. I need to research this more. > > I appreciate how seamlessly it integrates with the rest of the Google Marketing Platform and "Your business on Google", which makes it much easier to connect analytics data with advertising and optimization efforts. But I don't trust the plug-in for wordpress. ----- ### "It's... just okay" — 3.0/5 > **Ryan** | *20 oktober 2025* | Vastgoed | Aanbevelingsscore: 6.0/10 > > **Pluspunten**: It's intuitive enough to use and get the data you need. Easy to learn and use and configurations and customizations are possible. > > **Minpunten**: Universal Analytics was honestly much better. GA4 has not been great since it was in beta. Simple reports that could be pulled with UA before now require custom reports in GA4. Also a lot of the data in GA4 is sampled and you need to request unsampled data or get the data in BQ which is just a cash grab. > > Much preferred the older UA before compared to GA4. The newer GA4 is not an improvement in any way whatsoever. ----- Pagina: 1 / 325\ Volgende: [Volgende pagina](https://www.capterra.be/software/177042/google-analytics?page=2) ## Links - [Bekijk op Capterra](https://www.capterra.be/software/177042/google-analytics) ## Deze pagina is beschikbaar in de volgende talen | Locatie | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nb | | | nl | | | nl-BE | | | pt | | | pt-PT | | | tr | | ----- ## Gestructureerde gegevens