--- description: Ontdek de plus- en minpunten van Google Analytics 360 en leer meer over de functies, de prijs en het gebruiksgemak van de software. Lees nuttige beoordelingen van geverifieerde gebruikers en ontdek vergelijkbare programma's op Capterra België. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Google Analytics 360 - Bekijk prijzen, reviews en scores - Capterra België 2026 --- Breadcrumb: [Startpagina](/) > [Website analyse tools](/directory/30073/web-analytics/software) > [Google Analytics 360](/software/177042/google-analytics) # Google Analytics 360 Canonical: https://www.capterra.be/software/177042/google-analytics Pagina: 1 / 325\ Volgende: [Volgende pagina](https://www.capterra.be/software/177042/google-analytics?page=2) > Analyseplatform waarmee bedrijven van elke omvang het gedrag van gebruikers kunnen volgen, marketinginzichten kunnen verkrijgen en meer. > > Oordeel: score van **4.7/5** door 8101 gebruikers. Hoge score voor **Waarschijnlijkheid van aanbeveling**. ----- ## Overzicht ### Wie gebruikt Google Analytics 360? Cloudgebaseerd analyseplatform waarmee bedrijven van elke omvang het gedrag van gebruikers en de interacties van klanten met websites en toepassingen kunnen volgen, marketinginzichten bekijken en delen en meer. ## Snelle statistieken en scores | Metriek | Beoordelen | Details | | **In totaal** | **4.7/5** | 8101 Reviews | | Gebruiksgemak | 4.2/5 | Gebaseerd op alle reviews | | Klantenondersteuning | 4.2/5 | Gebaseerd op alle reviews | | Prijs-kwaliteitverhouding | 4.7/5 | Gebaseerd op alle reviews | | Functies | 4.6/5 | Gebaseerd op alle reviews | | Aanbevelingspercentage | 90% | (9/10 Waarschijnlijkheid van aanbeveling) | ## Over de leverancier - **Bedrijf**: Google ## Commerciële context - **Prijsmodel**: (Gratis versie beschikbaar) - **Doelgroep**: Zelfstandig ondernemer, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementatie en platforms**: Cloud, SaaS, Web, Android (mobiel) - **Ondersteunde talen**: Arabisch, Chinees, Chinees, Deens, Duits, Engels, Fins, Frans, Hebreeuws, Hongaars, Iers, Indonesisch, Italiaans, Japans, Koreaans, Nederlands, Noors, Oekraïens, Pools, Portugees, Portugees, Russisch, Spaans, Thai, Tsjechisch, Turks, Zweeds - **Beschikbare landen**: Afghanistan, Albanië, Algerije, Amerikaans-Samoa, Amerikaanse Maagdeneilanden, Andorra, Angola, Anguilla, Antarctica, Antigua en Barbuda, Argentinië, Armenië, Aruba, Australië, Azerbeidzjan, Bahama’s, Bahrein, Bangladesh, Barbados, Belarus en 229 meer ## Functies - A/B Testing - API - Aanpasbaar dashboard - Aanpasbare rapporten - Activiteitendashboard - Ad-hocrapportage - Augmented analytics - Campaign tracking - Conversies bijhouden - Dashboard - Dashboards maken - Dataconnectors - Funnelanalyse - Gebruikersinteractie bijhouden - Gegevens importeren en exporteren - Gegevens vastleggen en overdragen - Gegevensaggregatie - Gegevensbeheer - Gegevensdetectie - Gegevensvisualisatie - Interactieve rapporten - KPI-controle - Klantendatabase - Klantensegmenten - Meerdere gegevensbronnen - Prestatiemeetwaarden - Prognose - Rapportage en analyse - Rapportage en statistieken - Real-Time Analytics - Real-Time Data - Real-Time Reporting - Samenwerkingstools - Third-Party Integrations - Tijd op site bijhouden - Toegangsopties/machtigingen - Volgen en analyseren van gebruik - Volgen van gedrag - Waarschuwingen/Meldingen - Websiteanalyse - Widgets - Zoeken/filteren ## Integraties (5 in totaal) - Google Ads - Google Search Console - Google Tag Manager 360 - Shopify - WordPress ## Ondersteuningsopties - E-mail/helpdesk - Veelgestelde vragen/forum - Kennisbank - Chatten ## Categorie - [Website analyse tools](https://www.capterra.be/directory/30073/web-analytics/software) ## Gerelateerde categorieën - [Website analyse tools](https://www.capterra.be/directory/30073/web-analytics/software) - [Rapportagetools](https://www.capterra.be/directory/30053/reporting/software) - [Productanalyses](https://www.capterra.be/directory/32915/product-analytics/software) - [Dashboard software](https://www.capterra.be/directory/30839/dashboard/software) - [Datavisualisatie software](https://www.capterra.be/directory/30696/data-visualization/software) ## Alternatieven 1. [SEO PowerSuite](https://www.capterra.be/software/127616/seo-powersuite) — 4.5/5 (382 reviews) 2. [Semrush](https://www.capterra.be/software/151962/semrush) — 4.6/5 (2329 reviews) 3. [Similarweb](https://www.capterra.be/software/148472/similarweb-pro) — 4.6/5 (261 reviews) 4. [Looker](https://www.capterra.be/software/169053/looker) — 4.5/5 (286 reviews) 5. [Ahrefs](https://www.capterra.be/software/176340/ahrefs) — 4.7/5 (585 reviews) ## Reviews ### "Everything you need to track, measure and optimize your website. At the start, and maybe forever." — 5.0/5 > **Gilles** | *10 maart 2019* | Marketing en reclame | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: While they're probably significantly more powerful website analytics tool, Google Analytics is completely free. And, in a lot of cases, powerful enough to get the most out of tracking data and using it for optimization and better decisions in several areas. > > **Minpunten**: Google Analytics is not super intuitive, and it can take some time before you're able to get maximum value out of it. That it's not super easy to use, is a little inherent to analytics tools, but having used a wide range of analytics tools, I feel they could do better. ----- ### "Great And Complete Analytics Tools" — 4.0/5 > **Calixte** | *7 december 2025* | Computersoftware | Aanbevelingsscore: 9.0/10 > > **Pluspunten**: Google analytics is a really easy to use tool, with no cost. It’s really easy to integrate to any website and a lot of solutions support it natively. > > **Minpunten**: Google Analytics is often blocked by browser/browser extension, whereas self-made solution is usually not detected by tracking blocker ----- ### "Google analytics is industry standard" — 5.0/5 > **Isaac** | *23 juli 2025* | Consumentengoederen | Aanbevelingsscore: 3.0/10 > > **Pluspunten**: It’s gives us incredible insights of our Shopify store and our mobile app as well. It’s so industry standard I don’t know any business not using google analytics. > > **Minpunten**: It’s has a deceptively simply looking interface for being such a huge and complex technology. The learning curve is very steep. > > Having expert helps makes it a lot better, but even without the expert help Google has a lot of resources that are also useful. I highly recommend. ----- ### "Powerful Tool for Website Data Analysis" — 5.0/5 > **Ansuman** | *14 augustus 2026* | Detailhandel | Aanbevelingsscore: 9.0/10 > > **Pluspunten**: I like Google Analytics 360 because it provides detailed data about website traffic and user behavior. The reports and dashboards are useful for understanding how users interact with the website. It also provides good options for data analysis and creating custom reports. > > **Minpunten**: There are a lot of features, so it can take some time to learn everything. The interface can also feel a little complicated when working with more advanced reports and analysis. The cost can be high for smaller businesses > > Overall, I have had a good experience with Google Analytics 360. It provides detailed insights and helps with making data-driven decisions. The dashboards, reports and visualization options are useful for tracking website performance and understanding customer behavior. ----- ### "My experience with Google Analytics 360." — 3.0/5 > **Yasmine** | *1 juli 2026* | Informatietechnologie en -diensten | Aanbevelingsscore: 8.0/10 > > **Pluspunten**: Google Analytics 360 helps us to understand our customers behaviour in our website so that we are able to optimize our marketing strategies and eCommerce performance. The product also helps us in campaign management and real-time user interaction tracking. I like its ease of use and availability of real-time customer support services. > > **Minpunten**: Google Analytics 360 does not support other languages apart from English. It's customization is also limited and is not available in free version. > > Generally Google Analytics 360 software has served us well. It has automated various processes in our organisation and provided us with real-time customer journey analytics and data analysis. The software is also very well suited in customer feedback collection and site search tracking. ----- Pagina: 1 / 325\ Volgende: [Volgende pagina](https://www.capterra.be/software/177042/google-analytics?page=2) ## Links - [Bekijk op Capterra](https://www.capterra.be/software/177042/google-analytics) ## Deze pagina is beschikbaar in de volgende talen | Locatie | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nb | | | nl | | | nl-BE | | | pt | | | pt-PT | | | tr | | ----- ## Gestructureerde gegevens