Adobe Analytics

Wat is Adobe Analytics?

Marketingattributiesoftware die de impact laat zien van elke klantinteractie waaraan het bedrijf deelneemt.

Adobe Analytics - Details

Adobe

https://www.adobe.com

Adobe Analytics - prijsoverzicht

Adobe Analytics heeft geen gratis versie en biedt geen gratis proefperiode.


Gratis versie

Nee

Gratis proef

Nee

Adobe Analytics - implementatie en ondersteuning

Implementatie

  • Cloud, SaaS, Web

Functies van Adobe Analytics

  • Conversies bijhouden
  • Customer journey mapping
  • Multi-Touch Attribution (MTA)
  • Onderverdeling van doelgroepen
  • Predictieve analyse
  • ROI bijhouden
  • Toewijzing via meerdere kanalen
  • Toewijzingsmodellering

Bekijk de volledige lijst van Conversie-attributie software

Adobe Analytics alternatieven

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Reviews van Adobe Analytics

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Gemiddelde score

Gebruiksgemak 3,8
Klantenservice 4,2
Functies 4,3
Waar voor je geld 4,1

Software beoordelen

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Surabhi S.
Digital Marketing Consultant
Informatietechnologie en -diensten, 10.000+ werknemers
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    5 /5
  • Gebruiksgemak
    3 /5
  • Functies en functionaliteit
    5 /5
  • Klantenondersteuning
    3 /5
  • Waar voor je geld
    5 /5
  • Waarschijnlijkheid van aanbeveling
    10/10
  • Bron van de reviewer 
  • Beoordeeld op 19/9/2018

"Comprehensive Solution for your Digital Analytics Need"

Opmerkingen: My overall experience with Adobe Analytics has been very good and i do not look forward to use any other analytics tool than Adobe Analytics.

Pluspunten: I have been able to use almost all top web analytics tools and i can easily say that Adobe is the most comprehensive of all. I am currently using the tool for a large website, which has an avg of 20 to 80k engaged web visitors.
It has an in build workspace, which is a drag and drop canvas to do custom analysis and visualizations and it is pretty easy for marketers as well as non marketers to work on workspace projects.
The tool has easy and intuitive interface and provides a baseline-architecture with the ability to customize as per your need
This tool has many great tools/features within its interface and one has to learn and figure out what might makes sense for your company.
The tool keeps improving to bring the latest functionalities and UI ease.

Minpunten: There is very little flexibility to do individual customization. I would ideally want to organise my own segments for a easy and quick discovery.
Also, i would love to have the options to do some color customization of panels, charts, etc.
The speed of report loading could also be improved.

  • Bron van de reviewer 
  • Beoordeeld op 19/9/2018
Geverifieerde reviewer
Solution Architect
Computersoftware, 10.000+ werknemers
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    4 /5
  • Gebruiksgemak
    4 /5
  • Functies en functionaliteit
    4 /5
  • Klantenondersteuning
    4 /5
  • Waar voor je geld
    4 /5
  • Waarschijnlijkheid van aanbeveling
    7/10
  • Bron van de reviewer 
  • Bron: GetApp
  • Beoordeeld op 1/4/2020

"High-end, well-integrated analytics tooling"

Opmerkingen: We decided to use Adobe SiteCatalyst because we also used other Adobe digital marketing products (e.g. Web Experience Management) and as you would expect they are all very well-integrated as a complementary product suite.

Pluspunten: Adobe SiteCatalyst is a very powerful, enterprise-grade analytics tool, that allows you to instrument and understand the performance of your web assets - providing easy-to-consume and actionable dashboards for digital marketing teams.

Minpunten: Compared to other analytics tooling available on the market, AdobeCatalyst is a premium/enterprise service, so comes with a premium/enterprise pricing model.

  • Bron van de reviewer 
  • Bron: GetApp
  • Beoordeeld op 1/4/2020
Elle W.
Content creator
Fabricage van elektrische/elektronische producten, 501-1.000 werknemers
Heeft de software gebruikt voor: 6-12 maanden
  • Totaalscore
    4 /5
  • Gebruiksgemak
    2 /5
  • Functies en functionaliteit
    4 /5
  • Klantenondersteuning
    Zonder beoordeling
  • Waar voor je geld
    Zonder beoordeling
  • Waarschijnlijkheid van aanbeveling
    6/10
  • Bron van de reviewer 
  • Beoordeeld op 18/12/2020

"Not intuitive, but lots of reporting options"

Opmerkingen: Overall, this is a strong tool, but it's important to have expert training or knowledge of analytics prior to use.

Pluspunten: The Workspace feature is a great way to create reports that you can come back to time and again, like if you wanted to track page views or other metrics on an ongoing basis. There are lots of visuals available that can be displayed in the report or downloaded and shared with others.

Minpunten: The program is no intuitive, so while there are tons of features, it's hard to understand how to use them all. There are some basic trainings through Adobe, but outside of that options are limited. Really need to be trained by someone at Adobe if you aren't a whiz with web analytics already.

  • Bron van de reviewer 
  • Beoordeeld op 18/12/2020
Craig S.
Small Business Owner
Kleding en mode, 2-10 werknemers
Heeft de software gebruikt voor: Gratis proef
  • Totaalscore
    3 /5
  • Gebruiksgemak
    3 /5
  • Functies en functionaliteit
    3 /5
  • Klantenondersteuning
    3 /5
  • Waar voor je geld
    4 /5
  • Waarschijnlijkheid van aanbeveling
    7/10
  • Bron van de reviewer 
  • Beoordeeld op 24/10/2020

"Top Tool for Web Analytics"

Opmerkingen: I am able to analyze traffic sources, trends of webpage views and customer journey using out-of-the-box Adobe Analytics reports. So, I can use those insights to optimize site content and layout. But in order to optimize products and categories, I need e-commerce reports enabled which needs additional development dollars which my budget doesn't allow. Same is true for more in-depth pathing, A/B testing or online-to-offline reports through Discovery, Target and Insight tools. So, Adobe Analytics' ROI is high for traffic and pathing but low for e-commerce analytics.

Pluspunten: Adobe Analytics basic reports allow measurement of traffic sources, landing page experience and customer engagement with site tools. If revenue tracking is implemented accurately, Adobe Analytics also enables measurement of e-commerce product conversions. Custom eVars allow sales data to be broken down by individual categories of a site's taxonomy. Custom Props allow similar break-down of traffic metrics. Due to these two custom variables, e-commerce category analysis becomes more efficient and actionable. More advanced web analytics tools such as Target, Discovery and Insights are closely integrated with Adobe Analytics. Similarly, Adobe Experience Manager uses its data for content management automation and personalization. So, Adobe Analytics powers both site analysis, testing and content recommendations based on historical data, when integrated with other Adobe tools.

Minpunten: Adobe Analytics costs are difficult to afford for small businesses. To make its e-commerce and integration with other tools work, it involves additional tag implementation which makes the cost go higher. Plus, there is a cap on server calls. Once a business hits that cap, there is additional cost for those extra analytics calls. E-commerce data works fine directionally to see the business performance trend over a period of time but specific data doesn't match with actual sales data pulled from business intelligence tools like MicroStrategy or Data Warehouse. So, BI and IT teams always question its data accuracy.

  • Bron van de reviewer 
  • Beoordeeld op 24/10/2020
Phillip L.
Digital Content Manager
Sport, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    4 /5
  • Gebruiksgemak
    3 /5
  • Functies en functionaliteit
    5 /5
  • Klantenondersteuning
    Zonder beoordeling
  • Waar voor je geld
    4 /5
  • Waarschijnlijkheid van aanbeveling
    9/10
  • Bron van de reviewer 
  • Beoordeeld op 28/9/2020

"Traffic numbers and Adobe Analytics"

Opmerkingen: A valuable tool that offers information necessary for online editorial planning and full reportage. it has helped our site learn more about our audience, and it reveals potential editorial ideas as well as popular evergreen content. We use the information provided in a number of ways across multiple departments. It also breaks down traffic by hardware type and provides the sources for regular traffic. Both are important factors for online editors to consider.

Pluspunten: This is the main tracking software we call on to measure traffic numbers for a website. Once you reach the appropriate screen, it allows flexible reportage based on a number of factors. The information is searchable, and the response times of the searches are always fast. Great tool for traffic reportage.

Minpunten: Logging in and getting to the Analytics page now takes longer than ever. Multiple log-in screens and multiple clicks are needed to land on the right page for reportage. It's been bundled with a number of features or programs I don't need, and they tend to impair the ease of use.

  • Bron van de reviewer 
  • Beoordeeld op 28/9/2020