Adobe Analytics

Adobe Analytics

door Adobe

Wat is Adobe Analytics?

Marketingattributiesoftware die de impact laat zien van elke klantinteractie waaraan het bedrijf deelneemt.

Adobe Analytics - Details

Adobe

https://www.adobe.com

Adobe Analytics - Prijsoverzicht

Adobe Analytics heeft geen gratis versie en biedt geen gratis proefperiode.

Gratis versie

Nee

Gratis proef

Nee

Implementatie

Cloud, SaaS, Web

Functies van Adobe Analytics

Conversie-attributie software
Conversies bijhouden
Customer journey mapping
Multi-Touch Attribution (MTA)
Onderverdeling van doelgroepen
Predictieve analyse
ROI bijhouden
Toewijzing via meerdere kanalen
Toewijzingsmodellering

Reviews van Adobe Analytics

5 van 143 reviews worden weergegeven

In totaal
4,5/5
Gebruiksgemak
3,9/5
Klantenservice
4,3/5
Functies
4,4/5
Waar voor je geld
4,1/5
Surabhi S.
Digital Marketing Consultant
Informatietechnologie en -diensten, 10.001+ werknemers
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    5/5
  • Gebruiksgemak
    3/5
  • Functies en functionaliteit
    5/5
  • Klantenondersteuning
    3/5
  • Waar voor je geld
    5/5
  • Waarschijnlijkheid van aanbeveling
    10/10
  • Bron van de reviewer 
  • Beoordeeld op 19/9/2018

"Comprehensive Solution for your Digital Analytics Need"

Opmerkingen: My overall experience with Adobe Analytics has been very good and i do not look forward to use any other analytics tool than Adobe Analytics.

Pluspunten: I have been able to use almost all top web analytics tools and i can easily say that Adobe is the most comprehensive of all. I am currently using the tool for a large website, which has an avg of 20 to 80k engaged web visitors.
It has an in build workspace, which is a drag and drop canvas to do custom analysis and visualizations and it is pretty easy for marketers as well as non marketers to work on workspace projects.
The tool has easy and intuitive interface and provides a baseline-architecture with the ability to customize as per your need
This tool has many great tools/features within its interface and one has to learn and figure out what might makes sense for your company.
The tool keeps improving to bring the latest functionalities and UI ease.

Minpunten: There is very little flexibility to do individual customization. I would ideally want to organise my own segments for a easy and quick discovery.
Also, i would love to have the options to do some color customization of panels, charts, etc.
The speed of report loading could also be improved.

  • Bron van de reviewer 
  • Beoordeeld op 19/9/2018
Sandeep P.
Founder
Schoolleiding, 13-50 werknemers
Heeft de software gebruikt voor: 1+ jaar
  • Totaalscore
    5/5
  • Gebruiksgemak
    5/5
  • Functies en functionaliteit
    5/5
  • Klantenondersteuning
    5/5
  • Waar voor je geld
    5/5
  • Waarschijnlijkheid van aanbeveling
    9/10
  • Bron van de reviewer 
  • Beoordeeld op 13/1/2020

"Adobe Analytics Review"

Opmerkingen: Its a been a great experience and its easy for non technical people to onboard to this tool.

Pluspunten: Adobe Analytics is a powerful analytics tool - providing immensely powerful segmentation, flow analysis and other features that are great to dive into

Minpunten: There is a steep learning curve in this application and that may need some time for the entire team to catch up and learn about.

  • Bron van de reviewer 
  • Beoordeeld op 13/1/2020
Geverifieerde reviewer
Media Director
Marketing en reclame, 201-500 werknemers
Heeft de software gebruikt voor: 6-12 maanden
  • Totaalscore
    5/5
  • Gebruiksgemak
    4/5
  • Functies en functionaliteit
    4/5
  • Klantenondersteuning
    Zonder beoordeling
  • Waar voor je geld
    Zonder beoordeling
  • Waarschijnlijkheid van aanbeveling
    9/10
  • Bron van de reviewer 
  • Beoordeeld op 18/4/2020

"Adobe Analytics Review for Marketing Agency"

Pluspunten: Adobe Analytics Suite provides advanced analytics capabilities for our digital media campaigns, specific to Paid Search, Digital Display/Video and Paid Social Media. Reporting is very clear and accurate.

Minpunten: It took a bit of time setting up for all of our campaigns, and we did run into some complications with all data not pulling through but was able to fix.

  • Bron van de reviewer 
  • Beoordeeld op 18/4/2020
Brandon T.
Finance Director
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    2/5
  • Gebruiksgemak
    2/5
  • Functies en functionaliteit
    4/5
  • Klantenondersteuning
    3/5
  • Waar voor je geld
    Zonder beoordeling
  • Waarschijnlijkheid van aanbeveling
    5/10
  • Bron van de reviewer 
  • Beoordeeld op 25/6/2018

"I use this analytics platform for company reporting - it has been very difficult to implement."

Opmerkingen: More detailed reporting and testing capability

Pluspunten: Strong custom capabilities if your team is able to integrate, extremely detailed segments and KPIs recorded.

Minpunten: Very hard to implement, custom reports are confusing for non-power users. Customer support and implementation team is weak. Over promise and under deliver.

  • Bron van de reviewer 
  • Beoordeeld op 25/6/2018
Elizabeth P.
Director, HR
Marketing en reclame, 5.001-10.000 werknemers
Heeft de software gebruikt voor: 1+ jaar
  • Totaalscore
    4/5
  • Gebruiksgemak
    5/5
  • Functies en functionaliteit
    4/5
  • Klantenondersteuning
    5/5
  • Waar voor je geld
    3/5
  • Waarschijnlijkheid van aanbeveling
    9/10
  • Bron van de reviewer 
  • Beoordeeld op 19/2/2020

"With Adobe Analytics we have been able to increase productivity"

Opmerkingen: We use Adobe Analytics in our organization to know the results of our campaigns and thus measure the overall performance of the site to implement user improvements. Through this tool we can greatly increase productivity, and productivity is one of the fundamental factors in our organization, therefore we took the task of implementing this tool and involve it in our activities, it offers us many fundamental and productive aspects. It is suitable for all large companies, since it guarantees them to give detailed and specific information of the pages that the clients most frequent and thus to give improvements to the general performance of the organization. The cost of the tool can be an impediment for small businesses as it impacts greatly on the organization's budget.

Pluspunten: It is a tool that has a fairly intuitive and dynamic interface that allows users to quickly find the function they want to run. It allows you to know which pages are frequently visited by customers. This tool is one of the few that is concerned with giving immediate answers to user requests and on the other hand provides you with detailed information about the customers who have visited the web pages.

Minpunten: I wish I could have a mobile application, so I could use it from anywhere without the need to access it from an office computer.

  • Bron van de reviewer 
  • Beoordeeld op 19/2/2020