Wie gebruikt Hotjar?

Voor start-ups, het MKB - digitale marketeers, CRO-specialisten, webontwerpers, webontwikkelaars, UX-specialisten

Wat is Hotjar?

Feedback- en analysetools die zijn ontworpen om de ervaring van je websitebezoeker te verbeteren. Levert heatmaps, feedbackvragen, enquêtes en nog veel meer.

Hotjar - Details

Hotjar

https://www.hotjar.com

Opgericht in 2014

Hotjar - Prijsoverzicht

Hotjar heeft een gratis versie en biedt een gratis proefperiode.

Gratis versie

Ja

Gratis proef

Ja

Implementatie

Cloud, SaaS, Web

Training

Live online

Webinars

Documentatie

Ondersteuning

Online

Functies van Hotjar

Customer experience software
Analyse
Beheer van enquêtes/peilingen
Beheer van negatieve feedback
Dashboard
Gegevensverzameling via meerdere kanalen
Kennisbeheer
Klantensegmenten
Predictieve analyse
Sentimentanalyse
Tekstanalyse
Actiebeheer
Enquêtes en feedback
Gedragsanalyse
Gegevens importeren en exporteren
Klantprofielen
Predictieve analyse
Samenwerking
Sjablonen
Toewijzingsmodellering
360-gradenfeedback
Analyse
Enquêtebeheer
Oproepen rapporteren
Toezicht houden op klachten
Verzamelen van feedback
Aangepaste onderzoek-URL's
E-mailmarketing
Locatieonderzoek
Logica voor overslaan
Mobiele enquête
Offline antwoorden verzamelen
Ondersteuning voor audio/beelden/video
Tools voor gegevensanalyse
Vraagstructuren
Vragenbibliotheek
Dashboard
Dynamische kaarten
Elementanalyse
Insluitbare kaarten
Personal mapping
Radiale kaarten
Territoriale kaarten
Voor de wetenschap
Voor verkoop
Websiteanalyse
Analyse van gebruikersonderzoek
Annotaties
Gegevensvisualisatie
Kwalitatief vergelijkende analyse
Kwantitatieve inhoudsanalyse
Media-analyse
Onderzoek met diverse methoden
Samenwerking
Sentimentanalyse
Statistische analyse
Tekstanalyses
Voor meerdere talen
A/B-tests
Campaign tracking
Customer journey mapping
Dashboard
Kanaaltoewijzing
Meetwaarden voor sociale media
Predictieve analyse
Prestatiemeetwaarden
ROI bijhouden
Websiteanalyse
Animatie
Bruikbaarheidstests
Gebruikersonderzoek
Gebruikerstrajecten
Heatmaps
Niet-gemodereerd testen
Prototypen genereren
Schermactiviteit vastleggen
Voor mobiel
Voor websites
Campagnebehee
Conversies bijhouden
Doelstellingen bijhouden
Gebruikersinteractie bijhouden
Meerdere sites beheren
Paginaweergaven bijhouden
Referentiebron bijhouden
Tijd op site bijhouden
Trefwoorden bijhouden
Zoeken naar sites bijhouden
FTP-monitoring
Gebeurtenislogboeken
Mailserver controleren
Onderhoudsplanning
Prestatiemeetwaarden
Realtime controle
Testen van beschikbaarheid
Transacties controleren
Uptimerapportage
Waarschuwingen/Meldingen
Concurrentenanalyse
Contentbeheer
Koppelingsbeheer
Prestatiemeetwaarden
Tools voor onderzoek naar trefwoorden
Waarschuwingen voor probleemgebieden

Reviews van Hotjar

5 van 325 reviews worden weergegeven

In totaal
4,7/5
Gebruiksgemak
4,6/5
Klantenservice
4,5/5
Functies
4,5/5
Waar voor je geld
4,5/5
Ratish K.
Digital Marketing Analyst
Marketing en reclame, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    5/5
  • Gebruiksgemak
    5/5
  • Functies en functionaliteit
    5/5
  • Klantenondersteuning
    4/5
  • Waar voor je geld
    5/5
  • Waarschijnlijkheid van aanbeveling
    10/10
  • Bron van de reviewer 
  • Beoordeeld op 5/12/2018

"Hotjar Really Helped Us Leverage Our Business!"

Opmerkingen: My overall experience has been good so far. Initially, we were worried about the user insights and heatmaps to test the pages/CTA'S for better campaigning of our products. But, as soon as we started utilizing the set of tools from Hotjar we are so happy that we are able to find a quick solution for problem that helps our business grow and provide our customers with a GREAT CUSTOMER SERVICE!

Pluspunten: Have been using Hotjar for more than a couple of years and is the opinion on the tool
1. Hotjar has a very simple and easily accessible dashboard that has Heatmaps, Visitor recordings, Funnels created, Active polls, Surveys, and Recruiters.
2. Heatmaps have really helped us understand the landing pages and test various parameters for many of our marketing/advertising campaigns.
3. Visitor recordings and monitoring are soo good that helped us understand and rectify the issues that users come across. This has really helped our engineering/technical team in identifying the bug and fixing it ASAP thus resolving our customer issues quickly.
4. Had some experience on using the funnels as well which gave us some ideas on how to better modify the landing pages and we were able to understand the content.
5. The polls part has also added value to our business by letting us know on what the visitors are missing on our website.
6. The pricing of this tool is reasonable that students, enthusiasts and start-up companies can easily afford it. We have started with Basic Free Forever plan and later upgraded to Plus plan once our website started getting some good amount of traffic.
7. Multiple filter feature saves our time in analyzing the important pages and metrics.
8. Being a member of the customer success team for a couple of SAAS products I analyzed and learned some good metrics that helped our business grow.
9. Hotjar can be used by any team member like Digital Marketers, Support Agent

Minpunten: Although I do not have any cons in my mind regarding this tool I would just like to suggest the Hotjar team to give us quick response for any queries/ issues by providing instant live chat option.

  • Bron van de reviewer 
  • Beoordeeld op 5/12/2018
Geverifieerde reviewer
Owner
Marketing en reclame, 2-10 werknemers
Heeft de software gebruikt voor: 1+ jaar
  • Totaalscore
    4/5
  • Gebruiksgemak
    5/5
  • Functies en functionaliteit
    4/5
  • Klantenondersteuning
    4/5
  • Waar voor je geld
    4/5
  • Waarschijnlijkheid van aanbeveling
    8/10
  • Bron van de reviewer 
  • Beoordeeld op 23/4/2020

"Great Heat-mapping Software"

Opmerkingen: Hotjar has shown us critical user flow errors in the websites we manage, and has provided the information necessary to make calculated adjustments to our UI, resulting in a decrease in bounce rate and an increase in conversions and revenue. We definitely have ROI with our Hotjar spend.

Pluspunten: Hotjar is very easy to setup. Simply signup, install the JS snippet, configure your recordings and you're off & running. The heatmaping tool is good, and the ability to record user sessions is nice when auditing user flow and customer activity on a website. We have derived some very insightful optimizations from Hotjar, which have ultimately impacted our bottom line & generated more revenue for our company.

Minpunten: The heatmapping visual report uses a generic resolution to capture the website image. The heatmap overlays are good, but we often need to re-capture a website snapshot, or reach out to support to get the map to match the click heatmaps. It is a minor annoyance, but overall the tool is very good at heatmapping and providing user flow and web traffic insights.

Antwoord van de leverancier

van Hotjar op 27/4/2020

Hi,

Thank for taking the time to review Hotjar.

It's good to hear that you found Hotjar helpful in optimizing your websites.

If you want to reach out to me at [email protected], I'd like to send you a small thank you for your review.

Cheers,
Sharon from Hotjar

  • Bron van de reviewer 
  • Beoordeeld op 23/4/2020
Ioana G.
User Researcher
Vrije tijd, reizen en toerisme, 201-500 werknemers
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    3/5
  • Gebruiksgemak
    5/5
  • Functies en functionaliteit
    3/5
  • Klantenondersteuning
    5/5
  • Waar voor je geld
    5/5
  • Waarschijnlijkheid van aanbeveling
    8/10
  • Bron van de reviewer 
  • Beoordeeld op 14/8/2019

"Great little tool for starting your UX research"

Opmerkingen: I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little tool, especially given the price, but it doesn't allow enough flexibility to be your main on-site research tool. It's really good for starting out and doing some basic research. Sweet and simple! I guess marketers could benefit the most from this!

Pluspunten: Price. Simplicity of implementation. Good customer service. The scrollmaps and polls are my favourite, and only features I use.

Minpunten: Potentially slows down the site. Loads the entire js even when only running a poll, so puts unnecessary load on the page speed. Forms have nearly never worked on any of the websites I have used it on. Funnel I don't really use - I don't see the point really. Free GA will still be far better and more useful at that. Polls have very simplistic targeting methods. Adding one or two new targeting triggers would be awesome...but they haven't released any new features in ages. Heatmaps are still very simple with no ability of segmenting the data. I can't complain for the really accessible prices they have been able to maintain though!

Antwoord van de leverancier

van Hotjar op 27/8/2019

Hey Ioana!

Thanks so much for leaving this review and sharing your thoughts on Hotjar.

Following up your feedback - we're always focused on minimizing any increased page load time with the Hotjar script on your site. Have you checked out this resource? https://help.hotjar.com/hc/en-us/articles/115009335727-Will-Hotjar-Slow-Down-My-Site- If you're having trouble please reach out at [email protected] and we can take a look with you.

There's new targeting and filtering functionality on the product roadmap :) https://help.hotjar.com/hc/en-us/articles/115012303268-Product-Roadmap Stay tuned for that!

All best,
Alex

  • Bron van de reviewer 
  • Beoordeeld op 14/8/2019
Brent J.
Head Of Product Management
Marketing en reclame, 51-200 werknemers
Heeft de software gebruikt voor: 1+ jaar
  • Totaalscore
    5/5
  • Gebruiksgemak
    5/5
  • Functies en functionaliteit
    4/5
  • Klantenondersteuning
    5/5
  • Waar voor je geld
    4/5
  • Waarschijnlijkheid van aanbeveling
    10/10
  • Bron van de reviewer 
  • Beoordeeld op 18/2/2020

"Awesome for user recordings and heat-maps "

Opmerkingen: The tool is really helpful to better understand your user's experience.

Pluspunten: The insights we got from Hotjar were instantly used by our team. We understood our user's journey and pain points better after reviewing the heatmaps and screen recordings.

Minpunten: It's fairly expensive. We operate 16 different websites and we only have Hotjar setup on one of the brands because of the cost.

Antwoord van de leverancier

van Hotjar op 19/2/2020

Hey Brent

So happy to hear that you found instant value with Hotjar and that it helped you to understand the user's journey better. You are right - once you know the pain points, you can address them a lot easier!

With regards to pricing, perhaps it might be better for you to be on a plan that caters for more than 1 site? Do you want to email [email protected] or submit your query here> https://help.hotjar.com/hc/en-us/requests/new?ticket_form_id=360000665794&pricingagencies and we can see if we can help suggest a better option for you?

Hope this helps!
Thanks so much again for your kind review.

Bee @ Hotjar

  • Bron van de reviewer 
  • Beoordeeld op 18/2/2020
Lucas P.
Creative Director
Informatietechnologie en -diensten, Zelfstandig ondernemer
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    5/5
  • Gebruiksgemak
    5/5
  • Functies en functionaliteit
    5/5
  • Klantenondersteuning
    Zonder beoordeling
  • Waar voor je geld
    5/5
  • Waarschijnlijkheid van aanbeveling
    10/10
  • Bron van de reviewer 
  • Beoordeeld op 27/4/2020

"Freemium level features offer great visitor insights"

Opmerkingen: My primary use of HotJar is the click tracking and scroll depth features. I'll occasionally use the visitor recording feature. These reports alone provide invaluable information for my web clients to get an idea of how effective their sites are in generating conversions. The surprise benefits of the click tracking is that we can see where people are clicking on spots that are not actually intended to be and I can adjust the UI design to downplay those areas to create a better user experience. The scroll depth gives me a better handle on what important information is not being reached by visitors and helps me decide how to best move that information further up the page stack to ensure that visitors see what we need them to see.

Pluspunten: Easy to deploy tracking script to sites
Async loading doesn't impact user experience
Reports are easy to read and can be shared with clients
Free tier provides more-than-adequate reporting for most small businesses

Minpunten: I can't actually say anything bad about the pricing structure, the admin panel, or the product quality they deliver. If you're a small business looking to get insights about your visitors' habits, this is an awesome free tool.

Antwoord van de leverancier

van Hotjar op 1/5/2020

Hi Lucas,

Thanks very much for the comprehensive review.

It's great to hear that you find Hotjar easy-to-use and you're getting valuable insights about your visitors' habits.

I'd like to offer you a small thank you from Hotjar for taking the time to review our software - please reach out to me at [email protected]

Cheers,
Mike from Hotjar

  • Bron van de reviewer 
  • Beoordeeld op 27/4/2020