--- description: Ontdek de plus- en minpunten van Criteo en leer meer over de functies, de prijs en het gebruiksgemak van de software. Lees nuttige beoordelingen van geverifieerde gebruikers en ontdek vergelijkbare programma's op Capterra België. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Criteo - Bekijk prijzen, reviews en scores - Capterra België 2026 --- Breadcrumb: [Startpagina](/) > [Retargeting software](/directory/31456/retargeting/software) > [Criteo](/software/162594/criteo) # Criteo Canonical: https://www.capterra.be/software/162594/criteo Page: 1 / 2\ Volgende: [Next page](https://www.capterra.be/software/162594/criteo?page=2) > Maximaliseer de verkoop. Bereik gemiddeld 13X rendement op advertentiekosten. > > Verdict: Rated **3.9/5** by 22 users. Top-rated for **Waarschijnlijkheid van aanbeveling**. ----- ## Overzicht ### Wie gebruikt Criteo? Voor het MKB, middelgrote en grote bedrijven. CMO, Hoofd van Display, Directeur van handel, programmatisch, betaald display management, mobiele marketing managers, acquisitiemanagers. ## Quick Stats & Ratings | Metric | Beoordelen | Detail | | **In totaal** | **3.9/5** | 22 Reviews | | Gebruiksgemak | 3.5/5 | Based on overall reviews | | Klantenondersteuning | 3.6/5 | Based on overall reviews | | Prijs-kwaliteitverhouding | 3.8/5 | Based on overall reviews | | Functies | 4.0/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Waarschijnlijkheid van aanbeveling) | ## Over de leverancier - **Bedrijf**: Criteo - **Locatie**: Paris, Frankrijk - **Founded**: 2005 ## Commercial Context - **Beginprijs**: US$ 1,00 - **Target Audience**: Zelfstandig ondernemer, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000 - **Deployment & Platforms**: Cloud, SaaS, Web - **Ondersteunde talen**: Duits, Engels, Frans, Iers, Italiaans, Japans, Koreaans, Portugees, Spaans - **Available Countries**: Australië, Brazilië, Canada, China, Duitsland, Frankrijk, India, Japan, Mexico, Verenigd Koninkrijk, Verenigde Staten ## Functies - Aanbevelingen - Advertentie-retargeting - Behavioral targeting - Beheer van advertentievoorraad - Campagneanalytics - Campagnebeheer - Conversies bijhouden - Doelgroeptargeting - Dynamische inhoud - Gegevensdetectie - Klantensegmenten - Marketing via meerdere kanalen - Meerdere campagnes - Personalisatie - Toewijzing via meerdere kanalen ## Integrations (16 total) - Adobe Audience Manager - Adobe Commerce - Amperity - Bluecore - Blueshift - Emarsys - Epsilon - Eulerian - Klaviyo - LiveRamp - Mediarithmics - PrestaShop - Raptor - Shopify - Tealium Customer Data Hub ... and 1 more integrations ## Ondersteuningsopties - E-mail/helpdesk - Veelgestelde vragen/forum - Telefonische ondersteuning - Chatten ## Categorie - [Retargeting software](https://www.capterra.be/directory/31456/retargeting/software) ## Gerelateerde categorieën - [Retargeting software](https://www.capterra.be/directory/31456/retargeting/software) - [Campagne management software](https://www.capterra.be/directory/30012/campaign-management/software) - [Social media marketing tools](https://www.capterra.be/directory/30781/social-media-marketing/software) - [Display advertising software](https://www.capterra.be/directory/32335/display-advertising/software) - [Reclamebureau software](https://www.capterra.be/directory/30736/advertising-agency/software) ## Alternatieven 1. [Mailchimp](https://www.capterra.be/software/110228/mailchimp) — 4.5/5 (17549 reviews) 2. [Omnisend](https://www.capterra.be/software/153508/omnisend) — 4.7/5 (834 reviews) 3. [AdRoll](https://www.capterra.be/software/179140/adroll) — 4.0/5 (74 reviews) 4. [Madgicx](https://www.capterra.be/software/182983/madgicx) — 4.3/5 (58 reviews) 5. [Taboola](https://www.capterra.be/software/156009/taboola) — 4.4/5 (67 reviews) ## Reviews ### "Powerful Retargeting, with a Few Downfalls" — 4.0/5 > **Cameron** | *4 juni 2019* | Consumentengoederen | Recommendation rating: 8.0/10 > > **Pluspunten**: The dynamic retargeting options that Criteo offers are vast and effective - we've been seeing around 2.0 ROAS since implementation with a limited budget. > > **Minpunten**: Unfortunately, customization options for the creatives themselves are a bit limited. For example, we've been running into issues of having the same product show four separate times in the same creative - not a professional look. > > Overall, we're happy with the results our e-commerce campaigns have experienced with the addition of Criteo. Revenue and overall web traffic have increased. ----- ### "A great complement to Google and social media retargeting" — 4.0/5 > **Artur** | *17 juli 2021* | Detailhandel | Recommendation rating: 9.0/10 > > **Pluspunten**: Easy budget management and a transparent way to define the target result. Very high efficiency. Great support. > > **Minpunten**: The administration panel after the changes is less transparent and convenient to use (although it looks better). Large, unpredictable fluctuations in effectiveness (though this is a question of market behavior rather than of the software itself). > > An easy-to-manage, effective tool for retargeting on the basis of RTB. ----- ### "Good results but difficult to use" — 3.0/5 > **Josh** | *10 april 2025* | Detailhandel | Recommendation rating: 6.0/10 > > **Pluspunten**: Criteo produces nice looking dynamic interactive remarketing ads that produce a good return on ad spend. > > **Minpunten**: Difficult interface to create ads and limited controls over where/how the ads serve as well as what they look like. > > The results are good which is the mean thing, but so difficult to use. ----- ### "Convert Traffic to Customers Using Criteo" — 5.0/5 > **Chitta Ranjan** | *18 december 2018* | Gezondheid, wellness en fitness | Recommendation rating: 8.0/10 > > **Pluspunten**: One of the best, easy to use industry top leader in retargeting. Retarget your traffic simply by adding Criteo script to your website. Excellent customer support with a dedicated account manager who will guide you with bid optimization techniques. In addition to multiple other websites, it also shows ads on Facebook. With its dashboard report, one can get a clear idea on the number of impressions, clicks, conversion and revenue details every day to track the performance. > > **Minpunten**: For an E-commerce website, it's not that easy to implement the Criteo script. > > I am using Criteo for one of our E-commerce clients from last two years. The conversion rate and average order value are always good. Overall my experience with Criteo is excellent. ----- ### "Great targeting and retargeting tool" — 4.0/5 > **Nikita** | *22 november 2023* | Machinebouw | Recommendation rating: 7.0/10 > > **Pluspunten**: How easy it was to integrate with some of tools we use, and how easy it is to work with campaigns and audiences. > > **Minpunten**: Not everything was easy to set up and we needed to analyze externally for things that Criteo lacks. ----- Page: 1 / 2\ Volgende: [Next page](https://www.capterra.be/software/162594/criteo?page=2) ## Links - [View on Capterra](https://www.capterra.be/software/162594/criteo) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data