--- description: Ontdek de plus- en minpunten van Klaviyo en leer meer over de functies, de prijs en het gebruiksgemak van de software. Lees nuttige beoordelingen van geverifieerde gebruikers en ontdek vergelijkbare programma's op Capterra België. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Klaviyo - Bekijk prijzen, reviews en scores - Capterra België 2026 --- Breadcrumb: [Startpagina](/) > [E-mail marketing software](/directory/30013/email-marketing/software) > [Klaviyo](/software/156699/klaviyo) # Klaviyo Canonical: https://www.capterra.be/software/156699/klaviyo Pagina: 1 / 22\ Volgende: [Volgende pagina](https://www.capterra.be/software/156699/klaviyo?page=2) > Klaviyo is een modern marketingplatform dat e-commercemerken in staat stelt om onbeperkte hoogwaardige relaties op te bouwen via e-mail en sociale media. > > Oordeel: score van **4.6/5** door 530 gebruikers. Hoge score voor **Waarschijnlijkheid van aanbeveling**. ----- ## Overzicht ### Wie gebruikt Klaviyo? Klaviyo bedient voornamelijk e-commercewinkels vanwege de naadloze integratie met platforms zoals Magento, Shopify en WooCommerce. Klaviyo kan ook worden geïntegreerd met B2C- en B2B-bedrijven die op maat gemaakte websites gebruiken. ## Snelle statistieken en scores | Metriek | Beoordelen | Details | | **In totaal** | **4.6/5** | 530 Reviews | | Gebruiksgemak | 4.5/5 | Gebaseerd op alle reviews | | Klantenondersteuning | 4.3/5 | Gebaseerd op alle reviews | | Prijs-kwaliteitverhouding | 4.3/5 | Gebaseerd op alle reviews | | Functies | 4.6/5 | Gebaseerd op alle reviews | | Aanbevelingspercentage | 80% | (8/10 Waarschijnlijkheid van aanbeveling) | ## Over de leverancier - **Bedrijf**: Klaviyo - **Locatie**: Boston, VS - **Opgericht**: 2012 ## Commerciële context - **Beginprijs**: US$ 20,00 - **Prijsmodel**: (Gratis versie beschikbaar) (Gratis proefversie) - **Doelgroep**: Zelfstandig ondernemer, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementatie en platforms**: Cloud, SaaS, Web - **Ondersteunde talen**: Duits, Engels, Frans, Italiaans, Koreaans, Nederlands, Pools, Portugees, Spaans, Zweeds - **Beschikbare landen**: Afghanistan, Amerikaanse Maagdeneilanden, Anguilla, Antigua en Barbuda, Argentinië, Armenië, Aruba, Australië, Azerbeidzjan, Bahama’s, Bahrein, Bangladesh, Barbados, België, Belize, Bermuda, Bhutan, Bolivia, Brazilië, Britse Maagdeneilanden en 98 meer ## Functies - A/B Testing - Abonneebeheer - Activiteitendashboard - Beheer van digitale assets - Bestemmingspagina's en webformulieren - CAN-SPAM Compliance - CRM - Campagneanalytics - Campagnebeheer - Campagneplanning - Campagneplanning - Contactenbeheer - Contactendatabase - Contentbeheer - Conversies bijhouden - Door gebeurtenissen geactiveerde acties - E-mailbeheer - E-mailmarketing - E-mails bijhouden - Geautomatiseerde antwoorden - Gedeelde inboxes - Gedragsanalyse - Gegevens importeren en exporteren - Geplande berichtgeving - Interactie bijhouden - Kanaalbeheer - Klantensegmenten - Klantprofielen - Leads beheren - Marketingautomatisering - Massa-sms - Merken volgen - Merkrichtlijnen - Messaging in twee richtingen - Mobiele coupons - Mobile Optimization - Personalisatie - Personalisatie van berichten - ROI Tracking - Rapportage en analyse - Rapportage en statistieken - Segmentering - Sjabloonbeheer - Social marketing - Third-Party Integrations - Versiebheer - WYSIWYG-editor - Waarschuwingen/Meldingen - Websitebezoekers bijhouden - Workflowbeheer ... en 8 meer functies ## Integraties (90 in totaal) - Adobe Commerce - AfterShip - Akamai Identity Cloud - BigCommerce - Boulevard - Canva - Chargebee - Criteo - DonorPerfect - Eventbrite - Fivetran - Getsitecontrol - GoFundMe Pro - GoTab POS - Google Ads ... en 75 meer integraties ## Ondersteuningsopties - E-mail/helpdesk - Veelgestelde vragen/forum - Kennisbank - Chatten ## Categorie - [E-mail marketing software](https://www.capterra.be/directory/30013/email-marketing/software) ## Gerelateerde categorieën - [E-mail marketing software](https://www.capterra.be/directory/30013/email-marketing/software) - [Marketing automation software](https://www.capterra.be/directory/6/marketing-automation/software) - [All-in-One Marketing Platform Software](https://www.capterra.be/directory/32155/all-in-one-marketing/software) - [Lead generation software](https://www.capterra.be/directory/30963/lead-generation/software) - [CRM-software](https://www.capterra.be/directory/2/customer-relationship-management/software) ## Alternatieven 1. [Brevo](https://www.capterra.be/software/132996/brevo) — 4.6/5 (3492 reviews) 2. [Mailchimp](https://www.capterra.be/software/110228/mailchimp) — 4.5/5 (17645 reviews) 3. [Gmail](https://www.capterra.be/software/202338/gmail) — 4.8/5 (13485 reviews) 4. [MailerLite](https://www.capterra.be/software/136603/mailerlite) — 4.7/5 (2319 reviews) 5. [ActiveCampaign](https://www.capterra.be/software/79367/activecampaign) — 4.6/5 (2566 reviews) ## Reviews ### "Powerful Ecommerce Email Platform With a Learning Curve" — 5.0/5 > **Linda** | *20 april 2026* | Consumentendiensten | Aanbevelingsscore: 8.0/10 > > **Pluspunten**: What I liked most about Klaviyo is that once you get comfortable with the platform, it really stands out as one of the best email tools for ecommerce. It offers strong automation, detailed segmentation, and solid reporting, which makes it very effective for growing and managing email marketing. > > **Minpunten**: The biggest downside is the cost. It can be expensive, especially as your subscriber list grows and you scale your email program. > > Overall, my experience with Klaviyo has been very positive. I’ve been using the platform for around 8–10 years, so I have a strong understanding of how it works and what it can do. As an agency, the majority of our clients use Klaviyo, so I’ve had extensive hands-on experience with it across a wide range of ecommerce brands and use cases. ----- ### "CRM Email automation driven data platform for small business and E-shop" — 4.0/5 > **Geverifieerde reviewer** | *18 maart 2026* | Marketing en reclame | Aanbevelingsscore: 9.0/10 > > **Pluspunten**: What I love most about Klaviyo is how it turns data into actual revenue. Being Klaviyo certified, I’ve seen firsthand how their predictive analytics and behavioral "Flows" outperform basic newsletters. The ability to segment audiences based on specific purchase history or browsing habits makes every email feel personal and incredibly effective. > > **Minpunten**: The biggest hurdle is definitely the pricing structure. As your list grows, the monthly costs jump significantly, which can be a bit of a sting for scaling brands. Also, while the platform is incredibly powerful, the interface can feel cluttered, making it easy for a beginner to get lost in the weeds. > > My experience with Klaviyo across retail and agency environments has been transformative. During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized customer experiences. As a Klaviyo certified professional, I don't just see it as an email tool, but as a sophisticated engine for driving ROI. Whether it was setting up advanced influence-driven campaigns or optimizing high-volume e-commerce retail flows, the platform’s ability to handle intricate segmentation and real-time triggers has allowed me to deliver measurable growth for diverse international clients ----- ### "Fair features with scope for improvement." — 4.0/5 > **Alexandre** | *26 juni 2026* | Informatietechnologie en -diensten | Aanbevelingsscore: 9.0/10 > > **Pluspunten**: We find Klaviyo's email management system very helpful for segmented email outreach without the manual effort and the contact management is useful for organizing our client and partners database. I also like the security measures they have in place, it's great to know that our company sensitive information is well-protected. Their spam filtering is okay, and it gets rid of unnecessary spam in the inbox which is a pain for administrator's like myself. > > **Minpunten**: It could become a lot of money for us as a smaller company as we don't utilise all the advanced features. Customer support is quick, however at the peak time it is sometimes slow which is frustrating for troubleshooting. Additionally, although user-friendly, the interface might provide more customization alternatives to cater to different workflows in non-marketing teams. > > If your priority is sending targeted emails, Klaviyo is a good platform to use to send emails and keep track of contacts. It is an excellent solution for an IT related business such as ours where security and organization matter, but may not be worth the investment for smaller groups with minimal marketing needs. However, if they improve on usability and support response times, it could be a more attractive option for administrative teams that are tackling a variety of tasks. ----- ### "AI helped me" — 3.0/5 > **Lataysha** | *6 april 2025* | Detailhandel | Aanbevelingsscore: 2.0/10 > > **Pluspunten**: I like the access aspect, meaning the fact that this is available for anyone to use. > > **Minpunten**: I don’t like how hard it can be to understand how to use it. > > My overall experience has been difficult to where I’ve used it and gave up on understanding it. I’ve had to use AI to understand how to use it. ----- ### "Amazing platform but comes at a cost $$$" — 4.0/5 > **Cody** | *1 mei 2026* | Marketing en reclame | Aanbevelingsscore: 7.0/10 > > **Pluspunten**: Klaviyo is incredibly powerful. You can make an infinite number of email flows, campaigns, text campaigns, form, etc. It can be super granular, you can connect it to Facebook for creating custom audiences, it tracks everything from customer purchase frequency to when they are active on site, etc. I sent out weekly campaigns and it does a great job and allowing me to format them the exact way I want it. > > **Minpunten**: Their pricing is honestly insane. I got grandfathered in so I pay a super discounted rate but if I were a new customer looking for an email marketing platform I probably wouldn't go with Klaviyo simply because once you start to scale the cost is ridiculous. > > Overall, it has been very positive. Great platform, good support, amazing capabilities for ecommerce brands. But, if margins are tight and you don't capitalize on email marketing you probably won't be able to afford it ----- Pagina: 1 / 22\ Volgende: [Volgende pagina](https://www.capterra.be/software/156699/klaviyo?page=2) ## Links - [Bekijk op Capterra](https://www.capterra.be/software/156699/klaviyo) ## Deze pagina is beschikbaar in de volgende talen | Locatie | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Gestructureerde gegevens