--- description: Ontdek de plus- en minpunten van Omnisend en leer meer over de functies, de prijs en het gebruiksgemak van de software. Lees nuttige beoordelingen van geverifieerde gebruikers en ontdek vergelijkbare programma's op Capterra België. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Omnisend - Bekijk prijzen, reviews en scores - Capterra België 2026 --- Breadcrumb: [Startpagina](/) > [E-mail marketing software](/directory/30013/email-marketing/software) > [Omnisend](/software/153508/omnisend) # Omnisend Canonical: https://www.capterra.be/software/153508/omnisend Pagina: 1 / 35\ Volgende: [Volgende pagina](https://www.capterra.be/software/153508/omnisend?page=2) > Marketing automation in e-commerce voor slimme verkoopgestuurde marketeers die de generieke e-mailmarketingplatforms zijn ontgroeid. > > Oordeel: score van **4.7/5** door 836 gebruikers. Hoge score voor **Waarschijnlijkheid van aanbeveling**. ----- ## Overzicht ### Wie gebruikt Omnisend? Omnisend biedt geavanceerde tools voor marketing automation voor verkoopgestuurde marketeers in e-commerce die de generieke e-mailmarketingplatformen zijn ontgroeid. ## Snelle statistieken en scores | Metriek | Beoordelen | Details | | **In totaal** | **4.7/5** | 836 Reviews | | Gebruiksgemak | 4.6/5 | Gebaseerd op alle reviews | | Klantenondersteuning | 4.6/5 | Gebaseerd op alle reviews | | Prijs-kwaliteitverhouding | 4.5/5 | Gebaseerd op alle reviews | | Functies | 4.5/5 | Gebaseerd op alle reviews | | Aanbevelingspercentage | 90% | (9/10 Waarschijnlijkheid van aanbeveling) | ## Over de leverancier - **Bedrijf**: Omnisend - **Locatie**: Western Gateway, VK - **Opgericht**: 2014 ## Commerciële context - **Beginprijs**: US$ 16,00 - **Prijsmodel**: (Gratis versie beschikbaar) - **Doelgroep**: Zelfstandig ondernemer, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementatie en platforms**: Cloud, SaaS, Web - **Ondersteunde talen**: Engels - **Beschikbare landen**: Albanië, Algerije, Amerikaanse Maagdeneilanden, Andorra, Angola, Argentinië, Australië, Azerbeidzjan, Bahama’s, Bangladesh, Belarus, België, Bosnië en Herzegovina, Brazilië, Britse Maagdeneilanden, Bulgarije, Canada, Centraal-Afrikaanse Republiek, Chili, China en 88 meer ## Functies - API - Aanpasbare sjablonen - Abonneebeheer - Activiteitendashboard - Behavioral targeting - Bestemmingspagina's en webformulieren - CAN-SPAM Compliance - Campagneanalytics - Campagnebeheer - Campagneplanning - Campagneplanning - Campaign tracking - Contactenbeheer - Contactendatabase - Contentbeheer - Conversies bijhouden - Dashboard - Door gebeurtenissen geactiveerde acties - E-mails bijhouden - E-mailsjablonen - Formulieren maken en ontwerpen - Geautomatiseerde antwoorden - Geplande berichtgeving - Integratie van sociale media - Kanaalbeheer - Klantensegmenten - Klantprofielen - Klikken bijhouden - Leads beheren - Leads genereren - Leads vastleggen - Leadsegmentering - Marketingautomatisering - Massa-sms - Meerdere campagnes - Messaging in twee richtingen - Mobile Optimization - Multichannel campagnes - Personalisatie - Personalisatie van berichten - Prestatiemeetwaarden - ROI Tracking - Real-Time Analytics - Real-Time Notifications - Real-Time Reporting - Sjabloonbeheer - Social marketing - WYSIWYG-editor - Workflowbeheer - Zoeken/filteren ... en 21 meer functies ## Integraties (102 in totaal) - 29 Next - 99minds - Adobe Commerce - AfterShip - Alloy - Appy Pie - Argoid - BigCommerce - CartHook - ConvertFlow - Digioh - EComposer - Easyship - Ekoma - Elink.io ... en 87 meer integraties ## Ondersteuningsopties - E-mail/helpdesk - Veelgestelde vragen/forum - Kennisbank - 24/7 (contact met medewerker) - Chatten ## Categorie - [E-mail marketing software](https://www.capterra.be/directory/30013/email-marketing/software) ## Gerelateerde categorieën - [E-mail marketing software](https://www.capterra.be/directory/30013/email-marketing/software) - [Marketing automation software](https://www.capterra.be/directory/6/marketing-automation/software) - [SMS-marketing software](https://www.capterra.be/directory/30842/sms-marketing/software) - [Content marketing tools](https://www.capterra.be/directory/30796/content-marketing/software) - [Campagne management software](https://www.capterra.be/directory/30012/campaign-management/software) ## Alternatieven 1. [HubSpot Marketing Hub](https://www.capterra.be/software/171840/hubspot-marketing) — 4.5/5 (6221 reviews) 2. [Brevo](https://www.capterra.be/software/132996/brevo) — 4.6/5 (3413 reviews) 3. [Mailchimp](https://www.capterra.be/software/110228/mailchimp) — 4.5/5 (17576 reviews) 4. [MailerLite](https://www.capterra.be/software/136603/mailerlite) — 4.7/5 (2256 reviews) 5. [Constant Contact](https://www.capterra.be/software/31898/constant-contact) — 4.3/5 (2915 reviews) ## Reviews ### "worth the investment" — 5.0/5 > **Geverifieerde reviewer** | *4 oktober 2024* | Kleding en mode | Aanbevelingsscore: 8.0/10 > > **Pluspunten**: higher sales thanks to automated emails > > **Minpunten**: no way to filter the mails you have send or to see who received the automated mails > > its a sales boost worth the investment ----- ### "Omnisend For The Win" — 5.0/5 > **Olivia** | *17 oktober 2024* | Kleding en mode | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: The interface is very intuitive and easy to use. Being able to schedule email campaigns and automations with various rules has been such a beneficial aspect of Omnisend for running my small business. The amount of features included with their plans also eliminates the need for other apps, such as sign up forms or reviews. They really do provide an all encompassing service to their customers. > > **Minpunten**: There have been glitches with scheduled SMS campaigns not sending, but this has been a rare occurrence. > > Overall, my experience has been great with Omnisend and I would highly recommend them to other business owners. ----- ### "Powerful Ecommerce Email Marketing Without the Klaviyo Price Tag" — 5.0/5 > **Frank** | *21 maart 2026* | Kantoorbenodigdheden | Aanbevelingsscore: 9.0/10 > > **Pluspunten**: Omnisend delivers a lot of capability for the price, especially since billing is based on active subscribers only. The email builder is excellent—great templates, plenty of design flexibility, and strong tools for keeping everything on‑brand, including branded link tracking, which is better for both branding and deliverability. We also find its segmentation useful beyond email; syncing those segments into Google and Meta ad audiences helps keep our targeting current without manual exporting or relying on extra tools. Integration with BigCommerce is clean, and the back‑in‑stock automation works reliably at the variant level with clear visibility into requests and recovered sales. Documentation is thorough, support has always been good, and the new AI‑powered help widget is surprisingly effective at answering nuanced questions quickly. > > **Minpunten**: The push notification feature feels too basic for real use because the permission prompt appears immediately when someone visits the site, which can come across as intrusive and not in line with the brand experience we want to create. Without any way to trigger it later in the customer journey, we avoid enabling it. SMS for back‑in‑stock alerts is also limited; while the email version links directly to the specific product a customer requested, the SMS can only send a generic message with no link, which makes it less practical for that workflow. > > Our overall experience with Omnisend has been consistently positive. It’s a tool that’s easy to pick up when we need to build a campaign, adjust a segment, or check on an automation, and nothing feels convoluted. The platform has remained stable and predictable, and the updates they’ve released over time have directly made the product easier and more effective to use. It’s become a straightforward part of our workflow without adding unnecessary complexity. ----- ### "Too buggy, but keeps costs down" — 2.0/5 > **Geverifieerde reviewer** | *14 januari 2025* | Informatietechnologie en -diensten | Aanbevelingsscore: 3.0/10 > > **Pluspunten**: I liked chat was quickly available. It has a lot of features, except reporting they make you pay for proper reporting > > **Minpunten**: Very buggy -\> Doesn't use best practices. For example a long time, when we made a copy of live to staging site (which we have to do regularly for WooCommerce) they would override our URL in our email to our staging site and start sending that out. They claimed to fix it, made me jump through all these hoops to reconnect, and it still broke. So they don't even know how their product works. You need the 24/7 chat support because there are bugs after bugs. And they demand you keep everything in one long thread so it is very hard to find issues if you need to refer back to them. > > Overall, I regret choosing Omnisend instead of Klaviyo. It was close, Klaviyo was a bit more expensive but I liked the support option of Omnisend. In the end, I regretted it and after a year we are switching ----- ### "Good email marketing platform" — 5.0/5 > **Diana** | *24 maart 2026* | Detailhandel | Aanbevelingsscore: 7.0/10 > > **Pluspunten**: Easy to use yourself and many integrations. Easy to make customer segments and flows/automations. Overall good email platform. > > **Minpunten**: Seemed more features and integrations were available with klaviyo. Not sure why but that’s the only reason I switched. ----- Pagina: 1 / 35\ Volgende: [Volgende pagina](https://www.capterra.be/software/153508/omnisend?page=2) ## Links - [Bekijk op Capterra](https://www.capterra.be/software/153508/omnisend) ## Deze pagina is beschikbaar in de volgende talen | Locatie | URL | | da | | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | | tr | | ----- ## Gestructureerde gegevens