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Omnisend
Wat is Omnisend?
Omnisend is het alles-in-één platform voor marketing automation binnen e-commerce dat je helpt meer te verkopen door je bezoekers te converteren en je klanten te behouden. Met behulp van de krachtige automatiseringsworkflows kun je je klanten bereiken met gepersonaliseerde berichten en je omzet verbeteren. Breid je lijst met abonnees uit met een groot aantal verschillende aanmeldingsformulieren en ontwerp met de gebruiksvriendelijke editor nieuwsbrieven waarmee je je leads kunt converteren. Omnisend werkt met alle e-commerceplatforms, waaronder Shopify, Bigcommerce, Magento, WooCommerce en anderen.
Wie gebruikt Omnisend?
Omnisend biedt geavanceerde tools voor marketing automation voor verkoopgestuurde marketeers in e-commerce die de generieke e-mailmarketingplatformen zijn ontgroeid.
Twijfels over Omnisend?
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Omnisend
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Omnisend reviews
Overwogen alternatieven:
Best Email Marketing Software for our Ecommerce Brand!
Opmerkingen: It was a nice experience with the Omnisend. We overall loved this tool for our automations and customer engagement.
Pluspunten:
Omnisend is the best email marketing tool for our fashion brand. We have used this tool a lot for our automations and campaigns, on a daily basis.
Minpunten:
It's kind of a complete tool in the email marketing industry, and we loved this tool a lot.
Overwogen alternatieven:
Amazing, beginner-friendly email marketing software with great customer support
Opmerkingen: Awesome! Great, friendly and quick customer support, easy to use pre-made automations and templates, free course to get started, useful contacts and segment lists. I wouldn't use any other software for my email marketing!
Pluspunten:
I am a small business and I knew how important email marketing was. However, I struggled to understand how to implement it - how to create segments, how to send out relevant emails for my target audience, how to create automations, etc. It's has truly been so easy with Omnisend! First of all, they have a free course to get you started on their software and set up your first automations (welcome, abandoned cart). This course was very helpful. They have pre-made automations which was super useful for a beginner like me. I connected Omnisend to my website and with the right set up, I now have all my contacts put in segments that are relevant to their purchases and interests, which is great to send them THE email that will make them buy my products. Bonus points for their team, who is always super quick to respond to any questions you may have and is very friendly!
Minpunten:
The only thing that I don't really care for is email templates, but it's probably because I'm a Webdesigner and I'm used to creating my own. However, you can save pre-made layouts so that's the way I do it to gain some time when I create my emails. Their automatic branding tool could be better honestly, but it's not the main aspect of the software so I don't really care that much.
Brands. Sales. Automatic.
Pluspunten:
It does help your push/force sales based off its automated system set up. It also helps towards branding your emails.
Minpunten:
As far as integration and it’s deliverability rate? It’s not the greatest. I have a huge issue about it’s ability to deliver ALL of my interactions, this is essentially what this specific software is made for.
Better than many alternatives
Opmerkingen: I've used Omnisend for email marketing for two years, but I switched to Amazon SES because it was cheaper. With the new revised free tier of SES, I believe I'll return to use Omnisend (Pro plan) again. It offers 4000 SMS too. Signup forms are available and 24/7 customer support. Essential features like Segmentation and A/B testing are also available. The only con is the pricing for the standard plan; $16/month but it doesn't serve a medium size list. Only 6000 emails/month and then pay as you go. The price, though, is higher than other alternatives.The free plan is very limited too to only 500 emails/month
Pluspunten:
Great email templates. It also offers SMS marketing which was helpful for my client beside email marketing. There's a free tier for up to 500 emails per month. Signup forms are available and 24/7 customer support. Essential features like Segmentation and A/B testing are also available.
Minpunten:
It costs $59/month for unlimited emails but not unlimited SMS. The standard plan is cheaper $16/month but it doesn't serve a medium size list. Only 6000 emails and then pay as you go. The price, though, is higher than other alternatives.The number of allowed subscribers is also tricky and doesn't match the email volume allowed forcing you to get the Pro plan.
Overwogen alternatieven:
Personalized Support & Ease of Use
Opmerkingen: Overall we have been very happy with our decision to switch to Omnisend. It gives us the ability to measure success of our campaigns and automations, create forms, and manage our contacts within one single platform. They are open to feedback and make platform changes accordingly.
Pluspunten:
Our account manager is very reliable, responsive, and helpful. Client Support is also very useful when needed. The platform overall is intuitive and easy to use. Omnisend is always seeking feedback and implementing changes to improve the platform, which I very much appreciate!
Minpunten:
There are some reporting opportunities that could increase efficiency in evaluating metrics. Small features within the platform could be improved upon for a better UX, such as editing a campaign or sending a test email once it's been scheduled, scheduling automations in advance, and customizability of the new email builder.
