--- description: Ontdek de plus- en minpunten van Similarweb en leer meer over de functies, de prijs en het gebruiksgemak van de software. Lees nuttige beoordelingen van geverifieerde gebruikers en ontdek vergelijkbare programma's op Capterra België. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Similarweb - Bekijk prijzen, reviews en scores - Capterra België 2026 --- Breadcrumb: [Startpagina](/) > [Website analyse tools](/directory/30073/web-analytics/software) > [Similarweb](/software/148472/similarweb-pro) # Similarweb Canonical: https://www.capterra.be/software/148472/similarweb-pro Pagina: 1 / 12\ Volgende: [Volgende pagina](https://www.capterra.be/software/148472/similarweb-pro?page=2) > Digitale-marktinformatiebedrijf dat door 100.000 bedrijven wordt gebruikt voor wereldwijde strategische inzichten tussen apparaten. > > Oordeel: score van **4.6/5** door 261 gebruikers. Hoge score voor **Waarschijnlijkheid van aanbeveling**. ----- ## Overzicht ### Wie gebruikt Similarweb? SimilarWeb is een wereldwijd marktinformatiebedrijf voor verschillende apparaten dat door 100.000 bedrijven wereldwijd wordt gebruikt om hun digitale strategie te ontdekken, te bepalen en te implementeren. ## Snelle statistieken en scores | Metriek | Beoordelen | Details | | **In totaal** | **4.6/5** | 261 Reviews | | Gebruiksgemak | 4.6/5 | Gebaseerd op alle reviews | | Klantenondersteuning | 4.4/5 | Gebaseerd op alle reviews | | Prijs-kwaliteitverhouding | 4.2/5 | Gebaseerd op alle reviews | | Functies | 4.5/5 | Gebaseerd op alle reviews | | Aanbevelingspercentage | 90% | (9/10 Waarschijnlijkheid van aanbeveling) | ## Over de leverancier - **Bedrijf**: Similarweb - **Opgericht**: 2007 ## Commerciële context - **Beginprijs**: US$ 125,00 - **Prijsmodel**: (Gratis versie beschikbaar) (Gratis proefversie) - **Doelgroep**: Zelfstandig ondernemer, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementatie en platforms**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Linux (desktop) - **Ondersteunde talen**: Chinees, Duits, Engels, Frans, Italiaans, Japans, Nederlands, Portugees, Russisch, Spaans, Tsjechisch, Zweeds - **Beschikbare landen**: Australië, Brazilië, Canada, China, Duitsland, Frankrijk, India, Japan, Mexico, Nederland, Singapore, Spanje, Taiwan, Verenigd Koninkrijk, Verenigde Arabische Emiraten, Verenigde Staten, Zuid-Korea ## Functies - Aanpasbare sjablonen - Auditbeheer - Beheer van klantervaringen - Bestemmingspagina's en webformulieren - Bewaking - Bezoekers bijhouden - Campagneanalytics - Campagnebeheer - Campagneplanning - Campaign tracking - Communicatiebeheer - Concurrentieanalyse - Contactenbeheer - Contactendatabase - Conversies bijhouden - Dashboard - Dataconnectors - Distributie via meerdere kanalen - Engagement bijhouden - Funnelanalyse - Gegevens importeren en exporteren - Gegevensvisualisatie - Interactie bijhouden - Kanaalbeheer - Leads beheren - Leads genereren - Leads vastleggen - Marketing via meerdere kanalen - Meerdere campagnes - Meerdere gegevensbronnen - Metadatabeheer - Portfolioboekhouding - Prestatiemeetwaarden - Prognose - Publishing/Sharing - ROI Tracking - Rapportage en statistieken - Real-Time Analytics - SEO Audit - Tijd op site bijhouden - Tools voor onderzoek naar trefwoorden - Trefwoorden bijhouden - Visuele analyse - Voor meerdere talen - Waarschuwingen/Meldingen - Websiteanalyse - Websitecontrole - Webverkeerrapportage - Zoeken/filteren - Zoekwoordposities bijhouden ... en 22 meer functies ## Integraties (7 in totaal) - Amazon S3 - Google Analytics 360 - Google Sheets - HubSpot CRM - Salesforce Marketing Cloud - Salesforce Sales Cloud - Snowflake ## Ondersteuningsopties - E-mail/helpdesk - Veelgestelde vragen/forum - Kennisbank - 24/7 (contact met medewerker) - Chatten ## Categorie - [Website analyse tools](https://www.capterra.be/directory/30073/web-analytics/software) ## Gerelateerde categorieën - [Website analyse tools](https://www.capterra.be/directory/30073/web-analytics/software) - [AI-software](https://www.capterra.be/directory/30938/artificial-intelligence/software) - [Website optimalisatie software](https://www.capterra.be/directory/31557/website-optimization-tools/software) - [PPC-software](https://www.capterra.be/directory/30967/ppc/software) - [Social media analyse tools](https://www.capterra.be/directory/31655/social-media-analytics-tools/software) ## Alternatieven 1. [Lucky Orange](https://www.capterra.be/software/150695/lucky-orange) — 4.7/5 (262 reviews) 2. [Semrush](https://www.capterra.be/software/151962/semrush) — 4.6/5 (2319 reviews) 3. [SEO PowerSuite](https://www.capterra.be/software/127616/seo-powersuite) — 4.5/5 (382 reviews) 4. [Ahrefs](https://www.capterra.be/software/176340/ahrefs) — 4.7/5 (583 reviews) 5. [Looker](https://www.capterra.be/software/169053/looker) — 4.5/5 (282 reviews) ## Reviews ### "A Powerful Platform for Traffic Intelligence, Market Research, and Competitive Benchmarking" — 5.0/5 > **Caterina** | *23 april 2026* | Marktonderzoek | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: We rely on Similarweb on a regular basis in our market research work to estimate website traffic, benchmark competitors in specific industries, and gain a clearer understanding of traffic acquisition trends. It is an extremely useful platform for comparing companies operating in the same market and highlighting differences in channel mix, growth trajectories, and overall digital performance. One of the aspects we value most is the level of detail the platform provides. The Industries section is particularly helpful because it enables us to analyze several websites within the same category at once, making it easier to identify leading players, detect up-and-coming competitors, and build a more complete picture of the competitive landscape. The platform also offers many ways to explore the data in depth, and the introduction of AI traffic insights is a very welcome addition that makes the analysis even more relevant in today’s context. From a usability standpoint, the interface is clear and user-friendly, even though there is a bit of a learning curve at the beginning due to the breadth of features available. Because the platform includes so many data points and sections, it takes some time to learn where everything is. Once that familiarity is built, however, it becomes a very efficient and powerful tool. Integration is another major strength. The option to export data into Excel is very practical for everyday work, while the APIs offer significant value for more advanced applications. We use them both to feed data into Looker Studio and to support integration with an internal software solution we are currently developing, which makes Similarweb even more important within our workflow. In terms of performance, Similarweb is currently the strongest solution we use for traffic analysis. It combines broad coverage, ease of use, and analytical depth, making it highly effective for competitive benchmarking and market intelligence activities. Pricing is certainly a factor, as it is a premium platform, but this is aligned with its professional positioning. For organizations that depend heavily on traffic intelligence and competitor analysis, the value delivered can justify the investment. Lastly, our experience with support and onboarding has been very positive. We have a dedicated contact person who is consistently available and helpful, and we stay in regular contact. This ongoing support makes it easier to take full advantage of the platform and contributes to a smoother overall experience. Overall, Similarweb is an excellent solution for market research and competitive benchmarking, especially for teams that need dependable traffic data, strong comparison capabilities, and flexible integration options. > > **Minpunten**: On the downside, some areas of Similarweb provide more depth than others. For instance, sections like Industries are extremely helpful for obtaining a high-level view of the market and comparing several players at the same time, but they do not always offer the same level of detail available when analyzing individual websites or conducting direct comparisons between a smaller group of up to five sites. Another point to consider is that the user experience evolves quite often. Although the platform remains highly capable, frequent interface updates can require users to spend time readjusting and locating features or data again, which may temporarily reduce efficiency. Lastly, while many datasets can be exported easily, not every insight is equally accessible in a structured format. In some cases, the most practical way to capture certain information is through screenshots rather than downloadable files, which can be a limitation when that data needs to be reused in reports or integrated into internal tools. > > Overall, our experience with Similarweb has been very positive. We use it extensively for market research and competitive analysis, as it provides reliable traffic estimates, strong benchmarking capabilities, and valuable insights into digital performance and acquisition channels. The platform stands out for the depth of its analysis, especially when comparing competitors and understanding market dynamics. Features like the Industries section already offer a broad and useful view of the competitive landscape, and the addition of AI-related traffic insights has further increased the platform’s value. In particular, these new capabilities make Similarweb even more relevant today for understanding how visibility is evolving in areas connected to AI-driven discovery, including AEO and GEO. Integration options, including Excel exports and APIs, add significant value to our workflow, allowing us to incorporate data into reports and internal tools. While there is an initial learning curve, and some sections are more detailed than others, the platform remains highly effective once fully adopted. Although pricing is on the higher side, it is consistent with the platform’s professional positioning and the value it delivers. Overall, Similarweb is a key tool in our daily activities, helping us provide more accurate, data-driven insights to our clients and support better strategic decisions. ----- ### "Top tier solution for web intelligence" — 5.0/5 > **Shawn** | *4 mei 2026* | Internet | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: Quality of the output, amount of endpoints, and it's easy to access through a variety of methods (SaaS, API, Data Exporter, etc). It's great for using across multiple team members and sharing data > > **Minpunten**: The UI can change consistently. I'd say every year there are 2-3 UI/UX changes that make you rethink through your usage flows and how you want to access data. Sometimes new data endpoints are added, sometimes removed > > Overall A++ experience. It's a great product, and offers a huge amount of value, especially for the price point. It's a stronger offering vs the regular competitors and you can combine several products into one subscription ----- ### "Web traffic analysis" — 3.0/5 > **Mateusz** | *1 maart 2024* | Managementconsulting | Aanbevelingsscore: 7.0/10 > > **Pluspunten**: Its very intuitive and easy to use. Compared to other products it provides good data, with a really good feature for quick exporting. > > **Minpunten**: The data we get needs to be crossed check with internal tools for accuracy. ----- ### "A wikepedia extension, for Digital marketing" — 5.0/5 > **Yuri** | *15 april 2026* | Marketing en reclame | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: Similar Web is like that "Trending Teacher" at school, who's everyone's friend. It's easy to communicate with it, even easier to learn, and gather insights. All wrapped in a young framework, and great UI \& UX > > **Minpunten**: The lack of a mobile App/Web View is pretty uncomfortable. In many cases, I encounter the need for a "quick view" or to quickly fetch a user's details. Due to limited Viewability format (Desktop), it requires opening a PC for a simple need. > > Overall, very satisfied. Great functionality, intuitive workflow, and lots of data to leverage. Personally, I think it's the best tool for people who work in the Digital Marketing Industry. ----- ### "Fast and Reliable Digital Insights, with AI Potential" — 4.0/5 > **Edward** | *13 april 2026* | Marketing en reclame | Aanbevelingsscore: 8.0/10 > > **Pluspunten**: What I value most is how it delivers quick, reliable data on competitor traffic across different regions, both organic and paid search. It's great for spotting trends. I also appreciate the recent addition of AI referral tracking, which provides an extra data point, even if I'm still assessing its trustworthiness. > > **Minpunten**: The main drawback right now is the uncertainty surrounding the newer AI traffic metrics. While it's a useful additional data point for tracking referrals from things like Gemini or ChatGPT, the data is still in its infancy, and I’m hesitant to base major business decisions on those figures just yet. Also, because the platform is so comprehensive, it can feel like a lot of the broader features go underutilised if you're already running a specialised suite of other SEO and search tools. > > Overall, SimilarWeb is a fast and valuable tool for regional competitive analysis in organic and paid search, offering clear insights into trends. While I find the new AI features helpful as a data point, I'm currently assessing their long term reliability. It's become a staple in my SEO toolkit. ----- Pagina: 1 / 12\ Volgende: [Volgende pagina](https://www.capterra.be/software/148472/similarweb-pro?page=2) ## Links - [Bekijk op Capterra](https://www.capterra.be/software/148472/similarweb-pro) ## Deze pagina is beschikbaar in de volgende talen | Locatie | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | tr | | ----- ## Gestructureerde gegevens