--- description: Ontdek de plus- en minpunten van Similarweb en leer meer over de functies, de prijs en het gebruiksgemak van de software. Lees nuttige beoordelingen van geverifieerde gebruikers en ontdek vergelijkbare programma's op Capterra België. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Similarweb - Bekijk prijzen, reviews en scores - Capterra België 2026 --- Breadcrumb: [Startpagina](/) > [Website analyse tools](/directory/30073/web-analytics/software) > [Similarweb](/software/148472/similarweb-pro) # Similarweb Canonical: https://www.capterra.be/software/148472/similarweb-pro Pagina: 1 / 12\ Volgende: [Volgende pagina](https://www.capterra.be/software/148472/similarweb-pro?page=2) > Digitale-marktinformatiebedrijf dat door 100.000 bedrijven wordt gebruikt voor wereldwijde strategische inzichten tussen apparaten. > > Oordeel: score van **4.6/5** door 256 gebruikers. Hoge score voor **Waarschijnlijkheid van aanbeveling**. ----- ## Overzicht ### Wie gebruikt Similarweb? SimilarWeb is een wereldwijd marktinformatiebedrijf voor verschillende apparaten dat door 100.000 bedrijven wereldwijd wordt gebruikt om hun digitale strategie te ontdekken, te bepalen en te implementeren. ## Snelle statistieken en scores | Metriek | Beoordelen | Details | | **In totaal** | **4.6/5** | 256 Reviews | | Gebruiksgemak | 4.6/5 | Gebaseerd op alle reviews | | Klantenondersteuning | 4.4/5 | Gebaseerd op alle reviews | | Prijs-kwaliteitverhouding | 4.2/5 | Gebaseerd op alle reviews | | Functies | 4.5/5 | Gebaseerd op alle reviews | | Aanbevelingspercentage | 90% | (9/10 Waarschijnlijkheid van aanbeveling) | ## Over de leverancier - **Bedrijf**: Similarweb - **Opgericht**: 2007 ## Commerciële context - **Beginprijs**: US$ 125,00 - **Prijsmodel**: (Gratis versie beschikbaar) (Gratis proefversie) - **Doelgroep**: Zelfstandig ondernemer, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementatie en platforms**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Linux (desktop) - **Ondersteunde talen**: Chinees, Duits, Engels, Frans, Italiaans, Japans, Nederlands, Portugees, Russisch, Spaans, Tsjechisch, Zweeds - **Beschikbare landen**: Australië, Brazilië, Canada, China, Duitsland, Frankrijk, India, Japan, Mexico, Nederland, Singapore, Spanje, Taiwan, Verenigd Koninkrijk, Verenigde Arabische Emiraten, Verenigde Staten, Zuid-Korea ## Functies - Aanpasbare rapporten - Aanpasbare sjablonen - Auditbeheer - Beheer van klantervaringen - Bestemmingspagina's en webformulieren - Bewaking - Bezoekers bijhouden - Campagneanalytics - Campagnebeheer - Campagneplanning - Campaign tracking - Communicatiebeheer - Concurrentieanalyse - Contactenbeheer - Contactendatabase - Conversies bijhouden - Dashboard - Distributie via meerdere kanalen - Engagement bijhouden - Gegevens importeren en exporteren - Gegevensverzameling via meerdere kanalen - Gegevensvisualisatie - Interactie bijhouden - Kanaalbeheer - Klantensegmenten - Marketing via meerdere kanalen - Meerdere campagnes - Meerdere gegevensbronnen - Personalisatie - Portfolioboekhouding - Prestatiemeetwaarden - Prognose - Publishing/Sharing - ROI Tracking - Rapportage en analyse - Rapportage en statistieken - Real-Time Analytics - SEO Audit - SEO-beheer - Tijd op site bijhouden - Tools voor onderzoek naar trefwoorden - Trefwoorden bijhouden - Visuele analyse - Voor meerdere talen - Waarschuwingen/Meldingen - Websiteanalyse - Websitecontrole - Webverkeerrapportage - Zoeken/filteren - Zoekwoordposities bijhouden ... en 22 meer functies ## Integraties (7 in totaal) - Amazon S3 - Google Analytics 360 - Google Sheets - HubSpot CRM - Salesforce Marketing Cloud - Salesforce Sales Cloud - Snowflake ## Ondersteuningsopties - E-mail/helpdesk - Veelgestelde vragen/forum - Kennisbank - 24/7 (contact met medewerker) - Chatten ## Categorie - [Website analyse tools](https://www.capterra.be/directory/30073/web-analytics/software) ## Gerelateerde categorieën - [Website analyse tools](https://www.capterra.be/directory/30073/web-analytics/software) - [AI-software](https://www.capterra.be/directory/30938/artificial-intelligence/software) - [Website optimalisatie software](https://www.capterra.be/directory/31557/website-optimization-tools/software) - [PPC-software](https://www.capterra.be/directory/30967/ppc/software) - [Social media analyse tools](https://www.capterra.be/directory/31655/social-media-analytics-tools/software) ## Alternatieven 1. [Lucky Orange](https://www.capterra.be/software/150695/lucky-orange) — 4.7/5 (260 reviews) 2. [SEO PowerSuite](https://www.capterra.be/software/127616/seo-powersuite) — 4.5/5 (382 reviews) 3. [Semrush](https://www.capterra.be/software/151962/semrush) — 4.6/5 (2316 reviews) 4. [Looker](https://www.capterra.be/software/169053/looker) — 4.5/5 (282 reviews) 5. [AccuRanker](https://www.capterra.be/software/149278/accuranker) — 4.9/5 (330 reviews) ## Reviews ### "A Powerful Platform for Traffic Intelligence, Market Research, and Competitive Benchmarking" — 5.0/5 > **Caterina** | *23 april 2026* | Marktonderzoek | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: We rely on Similarweb on a regular basis in our market research work to estimate website traffic, benchmark competitors in specific industries, and gain a clearer understanding of traffic acquisition trends. It is an extremely useful platform for comparing companies operating in the same market and highlighting differences in channel mix, growth trajectories, and overall digital performance. One of the aspects we value most is the level of detail the platform provides. The Industries section is particularly helpful because it enables us to analyze several websites within the same category at once, making it easier to identify leading players, detect up-and-coming competitors, and build a more complete picture of the competitive landscape. The platform also offers many ways to explore the data in depth, and the introduction of AI traffic insights is a very welcome addition that makes the analysis even more relevant in today’s context. From a usability standpoint, the interface is clear and user-friendly, even though there is a bit of a learning curve at the beginning due to the breadth of features available. Because the platform includes so many data points and sections, it takes some time to learn where everything is. Once that familiarity is built, however, it becomes a very efficient and powerful tool. Integration is another major strength. The option to export data into Excel is very practical for everyday work, while the APIs offer significant value for more advanced applications. We use them both to feed data into Looker Studio and to support integration with an internal software solution we are currently developing, which makes Similarweb even more important within our workflow. In terms of performance, Similarweb is currently the strongest solution we use for traffic analysis. It combines broad coverage, ease of use, and analytical depth, making it highly effective for competitive benchmarking and market intelligence activities. Pricing is certainly a factor, as it is a premium platform, but this is aligned with its professional positioning. For organizations that depend heavily on traffic intelligence and competitor analysis, the value delivered can justify the investment. Lastly, our experience with support and onboarding has been very positive. We have a dedicated contact person who is consistently available and helpful, and we stay in regular contact. This ongoing support makes it easier to take full advantage of the platform and contributes to a smoother overall experience. Overall, Similarweb is an excellent solution for market research and competitive benchmarking, especially for teams that need dependable traffic data, strong comparison capabilities, and flexible integration options. > > **Minpunten**: On the downside, some areas of Similarweb provide more depth than others. For instance, sections like Industries are extremely helpful for obtaining a high-level view of the market and comparing several players at the same time, but they do not always offer the same level of detail available when analyzing individual websites or conducting direct comparisons between a smaller group of up to five sites. Another point to consider is that the user experience evolves quite often. Although the platform remains highly capable, frequent interface updates can require users to spend time readjusting and locating features or data again, which may temporarily reduce efficiency. Lastly, while many datasets can be exported easily, not every insight is equally accessible in a structured format. In some cases, the most practical way to capture certain information is through screenshots rather than downloadable files, which can be a limitation when that data needs to be reused in reports or integrated into internal tools. > > Overall, our experience with Similarweb has been very positive. We use it extensively for market research and competitive analysis, as it provides reliable traffic estimates, strong benchmarking capabilities, and valuable insights into digital performance and acquisition channels. The platform stands out for the depth of its analysis, especially when comparing competitors and understanding market dynamics. Features like the Industries section already offer a broad and useful view of the competitive landscape, and the addition of AI-related traffic insights has further increased the platform’s value. In particular, these new capabilities make Similarweb even more relevant today for understanding how visibility is evolving in areas connected to AI-driven discovery, including AEO and GEO. Integration options, including Excel exports and APIs, add significant value to our workflow, allowing us to incorporate data into reports and internal tools. While there is an initial learning curve, and some sections are more detailed than others, the platform remains highly effective once fully adopted. Although pricing is on the higher side, it is consistent with the platform’s professional positioning and the value it delivers. Overall, Similarweb is a key tool in our daily activities, helping us provide more accurate, data-driven insights to our clients and support better strategic decisions. ----- ### "Similarweb is the leading industry market intelligence tool" — 5.0/5 > **Ben** | *9 september 2025* | Marketing en reclame | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: By segmenting website traffic in Similarweb, we can now precisely measure website traffic to specific pages and folders across competitor domains. The new "All Traffic" view for marketing channel sources also allows us to determine which channel sources are driving traffic to the relevant page/folder being analysed. > > **Minpunten**: I genuinely can't think of anything I dislike about Similarweb. They're consistently innovating with new features, such as their AI Intelligence tools, which have provided us with valuable insights into our clients' competitors and enabled us to learn more about new categories in global markets as well. > > Similarweb is a market intelligence platform that provides meaningful insights to brands and agencies. Similarweb offers a number of key features including Search, Gen AI and Ad Intelligence, as well as website and app research. Similarweb enables us to provide our clients with detailed competitor benchmarking and understand the market landscape as well, both through the platform and their API offering, which is the most advanced API available compared to other relatable tools. ----- ### "Review of Similarweb" — 3.0/5 > **Sahib** | *9 juli 2024* | Marketing en reclame | Aanbevelingsscore: 3.0/10 > > **Pluspunten**: Has tons of information shown on the platform > > **Minpunten**: Not the most intuitive product out there ----- ### "A wikepedia extension, for Digital marketing" — 5.0/5 > **Yuri** | *15 april 2026* | Marketing en reclame | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: Similar Web is like that "Trending Teacher" at school, who's everyone's friend. It's easy to communicate with it, even easier to learn, and gather insights. All wrapped in a young framework, and great UI \& UX > > **Minpunten**: The lack of a mobile App/Web View is pretty uncomfortable. In many cases, I encounter the need for a "quick view" or to quickly fetch a user's details. Due to limited Viewability format (Desktop), it requires opening a PC for a simple need. > > Overall, very satisfied. Great functionality, intuitive workflow, and lots of data to leverage. Personally, I think it's the best tool for people who work in the Digital Marketing Industry. ----- ### "A Go-To Platform for Competitive Intelligence" — 5.0/5 > **Daniel** | *9 september 2025* | Marketing en reclame | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: Similarweb is an easy-to-use SEO tool that helps me deliver value and competitor insights to my clients. I use it to track how ads, audiences, and traffic shift over time, and I can quickly compare data across periods without waiting for the insights I need > > **Minpunten**: No software is perfect, and I do have a few wish-list items I’m looking forward to. I’d like to see more creative examples across display, video, and social advertising, as I often have to rely on LinkedIn’s Ads Library to fill the gaps in creative reporting. I’d also like broader coverage of display networks, as well as estimated budgets for display, so I don’t need to turn to another tool like AdBeat. > > Overall, my experience with Similarweb has been very positive. It’s an easy-to-use platform that gives me the competitive insights I need quickly, without the long waits I’ve experienced with other tools. Similarweb has beta programs that help me think of new solutions for my clients and help me effectively tell a story. ----- Pagina: 1 / 12\ Volgende: [Volgende pagina](https://www.capterra.be/software/148472/similarweb-pro?page=2) ## Links - [Bekijk op Capterra](https://www.capterra.be/software/148472/similarweb-pro) ## Deze pagina is beschikbaar in de volgende talen | Locatie | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | tr | | ----- ## Gestructureerde gegevens