--- description: Ontdek de plus- en minpunten van Mailchimp en leer meer over de functies, de prijs en het gebruiksgemak van de software. Lees nuttige beoordelingen van geverifieerde gebruikers en ontdek vergelijkbare programma's op Capterra België. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Mailchimp - Bekijk prijzen, reviews en scores - Capterra België 2026 --- Breadcrumb: [Startpagina](/) > [E-mail marketing software](/directory/30013/email-marketing/software) > [Mailchimp](/software/110228/mailchimp) # Mailchimp Canonical: https://www.capterra.be/software/110228/mailchimp Pagina: 1 / 707\ Volgende: [Volgende pagina](https://www.capterra.be/software/110228/mailchimp?page=2) > Het alles-in-één marketingplatform van Mailchimps helpt kleine bedrijven met slimmere marketing, zodat je sneller kunt groeien. > > Oordeel: score van **4.5/5** door 17643 gebruikers. Hoge score voor **Waarschijnlijkheid van aanbeveling**. ----- ## Overzicht ### Wie gebruikt Mailchimp? Cloudgebaseerde e-mailmarketingoplossing die bedrijven van elke omvang helpt bij het ontwerpen, automatiseren en beheren van marketingcampagnes op verschillende e-mailplatforms, advertentiekanalen en meer, via een uniform dashboard. ## Snelle statistieken en scores | Metriek | Beoordelen | Details | | **In totaal** | **4.5/5** | 17643 Reviews | | Gebruiksgemak | 4.4/5 | Gebaseerd op alle reviews | | Klantenondersteuning | 4.2/5 | Gebaseerd op alle reviews | | Prijs-kwaliteitverhouding | 4.4/5 | Gebaseerd op alle reviews | | Functies | 4.4/5 | Gebaseerd op alle reviews | | Aanbevelingspercentage | 80% | (8/10 Waarschijnlijkheid van aanbeveling) | ## Over de leverancier - **Bedrijf**: Intuit - **Opgericht**: 1983 ## Commerciële context - **Beginprijs**: US$ 13,00 - **Prijsmodel**: (Gratis versie beschikbaar) (Gratis proefversie) - **Doelgroep**: Zelfstandig ondernemer, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementatie en platforms**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Android (mobiel), iPhone (mobiel), iPad (mobiel) - **Ondersteunde talen**: Duits, Engels, Frans, Italiaans, Portugees, Spaans - **Beschikbare landen**: Australië, Brazilië, Canada, Duitsland, Frankrijk, India, Italië, Portugal, Singapore, Spanje, Verenigd Koninkrijk, Verenigde Staten ## Functies - AI/machine learning - API - Aanbevelingen - Abonneebeheer - Activiteitendashboard - Behavioral targeting - Beheer van meerdere accounts - Beheer van verkooppipeline - Bestemmingspagina's en webformulieren - Bewaking van sociale media - CAN-SPAM Compliance - Campagneanalytics - Campagnebeheer - Campagneplanning - Campagneplanning - Campaign tracking - Contactenbeheer - Contentbeheer - Conversies bijhouden - Dashboard - Door gebeurtenissen geactiveerde acties - E-mailbeheer - E-mails bijhouden - E-mailsjablonen - Geautomatiseerd publiceren - Geautomatiseerde antwoorden - Geplande berichtgeving - Integratie van sociale media - Interactie bijhouden - Kanaalbeheer - Klantensegmenten - Klikken bijhouden - Leads beheren - Leads genereren - Leads vastleggen - Marketingautomatisering - Massa-sms - Mobile Optimization - Multichannel campagnes - Prestatiemeetwaarden - Real-Time Notifications - Realtime bewerken - Responsive Web Design - Samenwerkingstools - Simple Mail Transfer Protocol (SMTP) - Slepen en neerzetten - Voor de verzekeringsbranche - Voorgedefinieerde sjablonen - Waarschuwingen/Meldingen - Workflowbeheer ... en 49 meer functies ## Integraties (210 in totaal) - 123FormBuilder - 40Nuggets - AWeber - Accelo - Accumulus - ActiveCampaign - Acuity Scheduling - AdRoll - Administrate Training Management - Adobe Commerce - Agile CRM - Aircall - Airtable - AlertBot - AllClients ... en 195 meer integraties ## Ondersteuningsopties - E-mail/helpdesk - Veelgestelde vragen/forum - Kennisbank - Telefonische ondersteuning - 24/7 (contact met medewerker) - Chatten ## Categorie - [E-mail marketing software](https://www.capterra.be/directory/30013/email-marketing/software) ## Gerelateerde categorieën - [E-mail marketing software](https://www.capterra.be/directory/30013/email-marketing/software) - [Marketing automation software](https://www.capterra.be/directory/6/marketing-automation/software) - [CRM-software](https://www.capterra.be/directory/2/customer-relationship-management/software) - [Campagne management software](https://www.capterra.be/directory/30012/campaign-management/software) - [Social media marketing tools](https://www.capterra.be/directory/30781/social-media-marketing/software) ## Alternatieven 1. [HubSpot Marketing Hub](https://www.capterra.be/software/171840/hubspot-marketing) — 4.5/5 (6243 reviews) 2. [Brevo](https://www.capterra.be/software/132996/brevo) — 4.6/5 (3489 reviews) 3. [ActiveCampaign](https://www.capterra.be/software/79367/activecampaign) — 4.6/5 (2565 reviews) 4. [MailerLite](https://www.capterra.be/software/136603/mailerlite) — 4.7/5 (2318 reviews) 5. [Constant Contact](https://www.capterra.be/software/31898/constant-contact) — 4.3/5 (2934 reviews) ## Reviews ### "Powerful and User-Friendly Email Marketing Platform" — 5.0/5 > **Palash** | *26 mei 2026* | Design en ontwerp | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: What I like most about Mailchimp is its user-friendly drag-and-drop email builder and robust automation capabilities. It makes creating, scheduling, and managing email marketing campaigns incredibly simple. The platform also offers detailed audience segmentation and clear analytics, which are essential for tracking open rates and boosting campaign performance efficiently. > > **Minpunten**: The pricing escalates quite quickly as your contact list or subscriber count grows, which can be tough for small businesses or individual users. Additionally, managing and cleaning up duplicate contacts inside the audience dashboard can sometimes feel a bit tricky. > > My overall experience with Mailchimp has been highly positive and seamless. It is a fantastic all-in-one marketing platform that reliable handles newsletter distribution and automated customer journeys. It saves a lot of time by integrating smoothly with other marketing platforms, making audience growth much easier to manage. ----- ### "Easy to Use and Great for Managing Campaigns" — 4.0/5 > **Khyan** | *18 mei 2026* | Computersoftware | Aanbevelingsscore: 8.0/10 > > **Pluspunten**: Mailchimp is very easy to use, especially for managing email campaigns and keeping marketing activity organised without needing a highly technical skillset. Great for beginners. The user interface is clean, modern, and fairly intuitive, which makes building campaigns, managing contact lists, and reviewing reporting pretty straightforward. From an SDR and SaaS perspective, that ease of use helps teams move quickly without spending too much time figuring out the platform itself. Team collaboration is also solid because marketing content, campaigns, and reporting can all sit centrally rather than being spread across multiple systems. Access and connectivity have been reliable as well. It integrates nicely into broader SaaS workflows and connects well with CRM and marketing tools, which helps keep campaign activity aligned with sales efforts. From a value perspective, it feels like a strong platform for businesses wanting a practical and scalable email marketing solution without overcomplicating things. Easy to lean and fairly robust. > > **Minpunten**: While the interface is generally good, some areas of the UI can start to feel a bit cluttered once campaigns, automations, and audience lists grow over time. Certain settings and workflows can also take a few extra clicks to find compared to newer platforms. List management and audience segmentation can become confusing as the database scales, particularly when multiple teams are working in the platform. There are also some limitations around deeper automation and reporting compared to more enterprise-focused marketing platforms. I haven’t really experienced major bugs or platform issues personally, although some pages and reporting dashboards can occasionally feel a little slow. Customer support isn’t something I can comment too heavily on because I haven’t needed to use it much due to not having any major problems with the platform. Spam filtering and deliverability tools are generally good, but like most email platforms, campaign quality and database hygiene still play a big role in results. > > Overall, my experience with Mailchimp has been positive. It’s a practical, reliable platform that makes campaign management and email communication fairly easy without adding unnecessary complexity. From a SaaS and SDR perspective, it works well for managing campaigns, tracking engagement, and keeping marketing activity connected with broader sales workflows. Ease of use is probably the biggest strength. The platform is easy to pick up, accessible across devices, and doesn’t require extensive training to start getting value from it. I can’t comment too deeply on value for money since I’m not directly involved in the commercial side, and I haven’t needed customer support due to not experiencing any major issues personally. Overall, it’s a solid marketing platform that works well for growing teams wanting something scalable, easy to manage, and reliable day to day. ----- ### "Unsolved Tech Support, No REFUND for product not working as promised." — 1.0/5 > **Brandi** | *17 juni 2026* | Consumentengoederen | Aanbevelingsscore: 0.0/10 > > **Pluspunten**: I liked the idea of having email and sms marketing abilities in one platfrom. However, I have yet to get them to work sucessfully. > > **Minpunten**: Customer Support, Billing Support, Tech Support - all chat, no actual help. No real live person to help, no real answers when their product does not work as promised. No support when their product fails. > > I would not recommend Mailchimp based on our experience with their SMS automation product, technical support, and customer service. We paid for Mailchimp because we needed a working SMS keyword automation for a major giveaway promotion. The basic function we needed was simple: a customer texts a keyword to the Mailchimp SMS number, receives the automated SMS response, and completes the entry process. Unfortunately, the product did not work consistently. Multiple test phone numbers texted the assigned keyword, but the entries did not reliably show in the dashboard, did not appear in the queue, and did not receive the automated SMS response. Out of several attempts, only a small number completed successfully, which made the product unusable for the promotion we were trying to launch. The bigger issue was the support experience. I spent days trying to troubleshoot this. I rebuilt flows, archived contacts, tested multiple phone numbers, used different browsers, cleared history, tried incognito, and attempted to provide screenshots and documentation. Instead of getting clear help, I received confusing and conflicting answers. One support interaction suggested the problem was a trigger setting. Another response said the SMS action needed to be placed immediately after the trigger. Another said contacts needed to already be in the audience before texting the keyword, which defeats the entire purpose of a text-to-join keyword campaign. At one point, the Mailchimp chat window itself became part of the problem. The live chat would not close, and because it would not disconnect, I could not access support normally. I repeatedly tried to close the chat and even sent multiple messages asking for help because I was stuck in the chat window. Mailchimp later acknowledged this as a known behavior their development team was addressing, but that did not help me when I was actively trying to solve a time-sensitive campaign issue. The file-sharing process was also frustrating. Mailchimp asked me to upload screenshots through a portal, but the portal would not let me upload anything. Attachments I tried to send by email were apparently redacted by their system, which meant I was being asked to provide proof and documentation but was not given a working way to do so. After all of this, we asked about canceling and receiving a refund because the product was not working for the purpose we purchased it for. The response we received was that the only way to cancel was by downgrading to the free plan, but we were told the account could not downgrade again because it had already been downgraded before. That was extremely frustrating because the prior downgrade was not us canceling after using a paid account successfully; it was the account moving from a trial/previous plan situation. Instead of resolving the issue or refunding us for a product that was not working, Mailchimp offered pausing the account as an alternative. Overall, this was one of the most frustrating software and support experiences I have had. We paid for a service that did not perform reliably, spent days trying to troubleshoot it, were unable to get timely or effective technical support, were denied meaningful cancellation/refund help, and lost valuable time on a promotion that depended on this feature working. Based on this experience, I would be very cautious about relying on Mailchimp for SMS keyword campaigns or any time-sensitive marketing automation. ----- ### "User-Friendly Interface with Strong Value, Support, and Marketing Performance" — 5.0/5 > **Elton Takudzwa** | *28 april 2026* | Kapitaalmarkten | Aanbevelingsscore: 9.0/10 > > **Pluspunten**: Mailchimp stands out for its ease of use and intuitive user interface. Compared to other email marketing tools, the platform is relatively simple to navigate and not overly complicated making it accessible even for beginners. The layout is clean and well-organized, allowing users to quickly find key features such as campaign creation, audience management, and analytics. Overally the user experience is smooth and efficient which makes managing email marketing tasks far less overwhelming. > > **Minpunten**: What I liked least about mailchimp is that the HTML codes for email capture landing pages can be quite long and a bit overwhelming especially for beginners who may not be familiar with code. Additionally while the platform generally handles spam filtering well, there can still be occasional challenges with emails being flagged or needing extra setup to ensure optimal deliverability. > > Mailchimp has been a valuable addition to my website particularly in helping me capture email leads and convert them into sales. The platform makes marketing straightforward and efficient, even for someone without advanced technical skills. In terms of value for money, the paid plan offers strong returns, especially considering the range of tools available for email marketing and automation. I found it to be a worthwhile investment for growing my business. Customer support was also impressive. The team was responsive and helpful, assisting me promptly when I had issues logging into my account. Overall, my experience has been positive across marketing effectiveness, support quality, and overall value. ----- ### "A Bare-Bones CRM" — 4.0/5 > **Geverifieerde reviewer** | *31 mei 2026* | Bankwezen | Aanbevelingsscore: 7.0/10 > > **Pluspunten**: I think it's an easy CRM\! I can easily build campaigns, push messages, and track clicks\! For the price it is a no brainer. > > **Minpunten**: I don't think it gets through a lot of email filters. I have had issues with my group actually receiving my communications. > > The experience is positive, but leaves room for improvement. At the price we pay it's a great partnership. ----- Pagina: 1 / 707\ Volgende: [Volgende pagina](https://www.capterra.be/software/110228/mailchimp?page=2) ## Links - [Bekijk op Capterra](https://www.capterra.be/software/110228/mailchimp) ## Deze pagina is beschikbaar in de volgende talen | Locatie | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Gestructureerde gegevens