--- description: Ontdek de plus- en minpunten van Mailchimp en leer meer over de functies, de prijs en het gebruiksgemak van de software. Lees nuttige beoordelingen van geverifieerde gebruikers en ontdek vergelijkbare programma's op Capterra België. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Mailchimp - Bekijk prijzen, reviews en scores - Capterra België 2026 --- Breadcrumb: [Startpagina](/) > [E-mail marketing software](/directory/30013/email-marketing/software) > [Mailchimp](/software/110228/mailchimp) # Mailchimp Canonical: https://www.capterra.be/software/110228/mailchimp Pagina: 1 / 708\ Volgende: [Volgende pagina](https://www.capterra.be/software/110228/mailchimp?page=2) > Het alles-in-één marketingplatform van Mailchimps helpt kleine bedrijven met slimmere marketing, zodat je sneller kunt groeien. > > Oordeel: score van **4.5/5** door 17677 gebruikers. Hoge score voor **Waarschijnlijkheid van aanbeveling**. ----- ## Overzicht ### Wie gebruikt Mailchimp? Cloudgebaseerde e-mailmarketingoplossing die bedrijven van elke omvang helpt bij het ontwerpen, automatiseren en beheren van marketingcampagnes op verschillende e-mailplatforms, advertentiekanalen en meer, via een uniform dashboard. ## Snelle statistieken en scores | Metriek | Beoordelen | Details | | **In totaal** | **4.5/5** | 17677 Reviews | | Gebruiksgemak | 4.4/5 | Gebaseerd op alle reviews | | Klantenondersteuning | 4.2/5 | Gebaseerd op alle reviews | | Prijs-kwaliteitverhouding | 4.4/5 | Gebaseerd op alle reviews | | Functies | 4.4/5 | Gebaseerd op alle reviews | | Aanbevelingspercentage | 80% | (8/10 Waarschijnlijkheid van aanbeveling) | ## Over de leverancier - **Bedrijf**: Intuit - **Opgericht**: 1983 ## Commerciële context - **Beginprijs**: US$ 13,00 - **Prijsmodel**: (Gratis versie beschikbaar) (Gratis proefversie) - **Doelgroep**: Zelfstandig ondernemer, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementatie en platforms**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Android (mobiel), iPhone (mobiel), iPad (mobiel) - **Ondersteunde talen**: Duits, Engels, Frans, Italiaans, Portugees, Spaans - **Beschikbare landen**: Australië, Brazilië, Canada, Duitsland, Frankrijk, India, Italië, Portugal, Singapore, Spanje, Verenigd Koninkrijk, Verenigde Staten ## Functies - AI/machine learning - API - Aanbevelingen - Abonneebeheer - Activiteiten volgen - Activiteitendashboard - Behavioral targeting - Beheer van meerdere accounts - Bestemmingspagina's en webformulieren - Bewaking van sociale media - Campagneanalytics - Campagnebeheer - Campagneplanning - Campagneplanning - Campaign tracking - Contactenbeheer - Contentbeheer - Conversies bijhouden - Dashboard - Door gebeurtenissen geactiveerde acties - E-mailbeheer - E-mails bijhouden - E-mailsjablonen - Geautomatiseerd publiceren - Geautomatiseerde antwoorden - Gedragsanalyse - Geplande berichtgeving - Integratie van sociale media - Interactie bijhouden - Kanaalbeheer - Klantensegmenten - Klikken bijhouden - Leads genereren - Marketingautomatisering - Massa-sms - Meerdere campagnes - Mobile Optimization - Multichannel campagnes - Prestatiemeetwaarden - Real-Time Notifications - Realtime bewerken - Samenwerkingstools - Simple Mail Transfer Protocol (SMTP) - Slepen en neerzetten - Voor de verzekeringsbranche - Voorgedefinieerde sjablonen - Waarschuwingen/Meldingen - Websiteanalyse - Websites personaliseren - Workflowbeheer ... en 49 meer functies ## Integraties (210 in totaal) - 123FormBuilder - 40Nuggets - AWeber - Accelo - Accumulus - ActiveCampaign - Acuity Scheduling - AdRoll - Administrate Training Management - Adobe Commerce - Agile CRM - Aircall - Airtable - AlertBot - AllClients ... en 195 meer integraties ## Ondersteuningsopties - E-mail/helpdesk - Veelgestelde vragen/forum - Kennisbank - Telefonische ondersteuning - 24/7 (contact met medewerker) - Chatten ## Categorie - [E-mail marketing software](https://www.capterra.be/directory/30013/email-marketing/software) ## Gerelateerde categorieën - [E-mail marketing software](https://www.capterra.be/directory/30013/email-marketing/software) - [Marketing automation software](https://www.capterra.be/directory/6/marketing-automation/software) - [CRM-software](https://www.capterra.be/directory/2/customer-relationship-management/software) - [Campagne management software](https://www.capterra.be/directory/30012/campaign-management/software) - [Social media marketing tools](https://www.capterra.be/directory/30781/social-media-marketing/software) ## Alternatieven 1. [HubSpot Marketing Hub](https://www.capterra.be/software/171840/hubspot-marketing) — 4.5/5 (6251 reviews) 2. [Brevo](https://www.capterra.be/software/132996/brevo) — 4.6/5 (3512 reviews) 3. [ActiveCampaign](https://www.capterra.be/software/79367/activecampaign) — 4.6/5 (2568 reviews) 4. [MailerLite](https://www.capterra.be/software/136603/mailerlite) — 4.7/5 (2322 reviews) 5. [Constant Contact](https://www.capterra.be/software/31898/constant-contact) — 4.3/5 (2943 reviews) ## Reviews ### "An amazing email marketing and marketing automation platform" — 5.0/5 > **Bruno** | *22 juli 2026* | Automotive | Aanbevelingsscore: 9.0/10 > > **Pluspunten**: I had an opportunity to use Mailchimp as a Sales Executive at Hackett \& Hackett International Group Limited. In this company, we are tasked with developing email marketing campaigns to target new customers and leads. I can say that it has a lot of benefits, and it would be very helpful for every person working in Sales and Marketing. First of all, it has a lot of advantages, starting with being intuitive and having a good user interface. In addition, there is a wide variety of templates and an easy-to-use email builder and campaign tool. All these things make this program convenient for people of different levels. Even those who have little knowledge of marketing can use it. > > **Minpunten**: In addition, I would like to note that this program has some disadvantages, including being expensive for some users and having a limited number of features for cheaper plans. Also, the automation of this program can be described as medium, meaning that in some cases, it can be not sufficient. Furthermore, I had some issues while using Mailchimp. Firstly, sometimes emails were placed in the spam folder, meaning that there are some deliverability issues. Secondly, Contact Management can be complicated at times, and there is no intuitiveness. Finally, while there are some good email templates, the design flexibility is limited, meaning that it is hard to create letters with nice design. > > In general, my experience of using MailChimp was a positive one, as it allowed me and my colleagues to target some new customers through email marketing campaigns. I would say that it is a great product, which can be very useful in different fields and areas of work. Therefore, I would recommend it to any person working in Sales and Marketing. ----- ### "Great for Startups, maybe too expensive in the long-term" — 4.0/5 > **Adam** | *4 augustus 2026* | Evenementenbureaus | Aanbevelingsscore: 8.0/10 > > **Pluspunten**: Mailchimp's intuitive user interface makes it easy to use, even if you're not a designer. The drag-and-drop email builder and templates make it simple to create nice-looking emails fast. I also like the automation tools — things like welcome emails and follow-ups are easy to set up. It gives clear stats on opens and clicks, and it connects well with other platforms like Shopify and WordPress. > > **Minpunten**: It gets quite expensive as your contact list grows, and you can end up paying for inactive contacts if you don't clean your list often. A lot of the better features are locked behind pricier plans, so the free version feels limited. Support can be slow unless you're paying for a higher plan, and emails sometimes look different depending on the email app. > > Overall, Mailchimp is reliable and easy to get started with, especially for small businesses. It covers the basics well, but costs add up as you grow, and some useful features cost extra. Still, it's a solid choice if you keep your list tidy and don't need advanced enterprise tools. ----- ### "Great for POC's and Real Prod application" — 3.0/5 > **Edwin** | *25 juli 2026* | Financiële dienstverlening | Aanbevelingsscore: 8.0/10 > > **Pluspunten**: What I liked most about Mailchimp is how easy it is to create and manage email marketing campaigns without needing advanced technical skills. The drag-and-drop editor makes it simple to design professional-looking emails, and there are many templates available to get started quickly. The contact management features are useful for organizing subscribers, creating audience groups, and sending more targeted campaigns. I also liked the reporting tools because they provide helpful information about opens, clicks, and customer engagement. The platform connects well with other tools and makes it easier to manage marketing activities in one place. Overall, Mailchimp saves time and helps businesses communicate better with their customers. > > **Minpunten**: The main thing I liked least about Mailchimp is that some useful features can become expensive as your contact list grows. Small businesses or individuals with a limited budget may find the pricing difficult to manage over time. Some advanced automation and marketing features are only available on higher-tier plans, which can feel restrictive. I also found that the interface can sometimes feel overwhelming because there are many options and settings available. The email template customization is good, but users who want more design flexibility may need extra work. Customer support options could also be improved, especially for users on lower plans who need faster assistance. > > My overall experience with Mailchimp has been positive. It is a reliable marketing platform that makes it easier to create email campaigns, manage contacts, and track customer engagement. The platform is suitable for beginners while still offering useful tools for more experienced marketers. I appreciated the automation features and analytics because they helped understand what content performs better with an audience. However, the pricing structure can become a concern as a business grows, and some features require upgrading plans. Despite these limitations, Mailchimp remains a strong choice for email marketing because it is easy to use, stable, and provides many helpful features for managing customer communication. ----- ### "Unsolved Tech Support, No REFUND for product not working as promised." — 1.0/5 > **Brandi** | *17 juni 2026* | Consumentengoederen | Aanbevelingsscore: 0.0/10 > > **Pluspunten**: I liked the idea of having email and sms marketing abilities in one platfrom. However, I have yet to get them to work sucessfully. > > **Minpunten**: Customer Support, Billing Support, Tech Support - all chat, no actual help. No real live person to help, no real answers when their product does not work as promised. No support when their product fails. > > I would not recommend Mailchimp based on our experience with their SMS automation product, technical support, and customer service. We paid for Mailchimp because we needed a working SMS keyword automation for a major giveaway promotion. The basic function we needed was simple: a customer texts a keyword to the Mailchimp SMS number, receives the automated SMS response, and completes the entry process. Unfortunately, the product did not work consistently. Multiple test phone numbers texted the assigned keyword, but the entries did not reliably show in the dashboard, did not appear in the queue, and did not receive the automated SMS response. Out of several attempts, only a small number completed successfully, which made the product unusable for the promotion we were trying to launch. The bigger issue was the support experience. I spent days trying to troubleshoot this. I rebuilt flows, archived contacts, tested multiple phone numbers, used different browsers, cleared history, tried incognito, and attempted to provide screenshots and documentation. Instead of getting clear help, I received confusing and conflicting answers. One support interaction suggested the problem was a trigger setting. Another response said the SMS action needed to be placed immediately after the trigger. Another said contacts needed to already be in the audience before texting the keyword, which defeats the entire purpose of a text-to-join keyword campaign. At one point, the Mailchimp chat window itself became part of the problem. The live chat would not close, and because it would not disconnect, I could not access support normally. I repeatedly tried to close the chat and even sent multiple messages asking for help because I was stuck in the chat window. Mailchimp later acknowledged this as a known behavior their development team was addressing, but that did not help me when I was actively trying to solve a time-sensitive campaign issue. The file-sharing process was also frustrating. Mailchimp asked me to upload screenshots through a portal, but the portal would not let me upload anything. Attachments I tried to send by email were apparently redacted by their system, which meant I was being asked to provide proof and documentation but was not given a working way to do so. After all of this, we asked about canceling and receiving a refund because the product was not working for the purpose we purchased it for. The response we received was that the only way to cancel was by downgrading to the free plan, but we were told the account could not downgrade again because it had already been downgraded before. That was extremely frustrating because the prior downgrade was not us canceling after using a paid account successfully; it was the account moving from a trial/previous plan situation. Instead of resolving the issue or refunding us for a product that was not working, Mailchimp offered pausing the account as an alternative. Overall, this was one of the most frustrating software and support experiences I have had. We paid for a service that did not perform reliably, spent days trying to troubleshoot it, were unable to get timely or effective technical support, were denied meaningful cancellation/refund help, and lost valuable time on a promotion that depended on this feature working. Based on this experience, I would be very cautious about relying on Mailchimp for SMS keyword campaigns or any time-sensitive marketing automation. ----- ### "The easy starter pack for email marketing" — 4.0/5 > **Elisabetta** | *4 augustus 2026* | Marketing en reclame | Aanbevelingsscore: 2.0/10 > > **Pluspunten**: Mailchimp is very easy to set up and start using right away. Its drag-and-drop email builder lets you quickly create clean newsletters, landing pages, and sign-up forms without needing any technical skills. It also includes built-in reports to track clicks and opens, along with easy connections to standard websites and online store platforms. > > **Minpunten**: The platform becomes expensive fast as your subscriber list grows, and Mailchimp charges you for inactive or unsubscribed contacts sitting in your account. The free plan has strict send and subscriber limits, while useful tools like automated email series and advanced scheduling are locked behind higher-priced plans. > > Mailchimp is a user-friendly and reliable choice for small businesses or creators who want simple, great-looking newsletters. While the pricing jumps and feature caps can feel restrictive as your business scales, it provides a solid foundation for straightforward email marketing. ----- Pagina: 1 / 708\ Volgende: [Volgende pagina](https://www.capterra.be/software/110228/mailchimp?page=2) ## Links - [Bekijk op Capterra](https://www.capterra.be/software/110228/mailchimp) ## Deze pagina is beschikbaar in de volgende talen | Locatie | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Gestructureerde gegevens