Act-On

door Act-On Software

Wie gebruikt Act-On?

Act-On bedient wereldwijd meer dan 4800 klanten, variërend in grootte (kleine en middelgrote bedrijven, afdelingen van grote ondernemingen) en sector (financiële dienstverlening, gezondheidszorg, productie, onderwijs, technologie).

Wat is Act-On?

Act-On is een uitgebreide tool voor marketing automation die een compleet pakket aan toepassingen biedt, waaronder e-mailmarketing, tracking van websitebezoekers, leadbeheer, beheer van sociale media, rapportage en analyses, evenals integraties met webinar- en evenementenplanning.

Act-On biedt tools om campagnes te bouwen en te optimaliseren, leads te genereren, en prospects te scoren en prioriteren. De oplossing is in staat om te integreren met bijna elke leidende CRM die op de markt beschikbaar is.

Act-On - Details

Act-On Software

https://www.act-on.com

Opgericht in 2008

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Act-On - prijsoverzicht

Act-On heeft geen gratis versie en biedt geen gratis proefperiode. Act-On betaalde versie vanaf US$ 900,00/maand.


Beginprijs

US$ 900,00/maand

Gratis versie

Nee

Gratis proef

Nee

Act-On deployment and support

Ondersteuning

  • 24/7 (contact met medewerker)
  • Kantooruren
  • Online

Implementatie

  • Cloud, SaaS, Web

Training

  • Persoonlijk
  • Live online
  • Webinars
  • Documentatie

Functies van Act-On

  • Analyse
  • Campagnepersonalisati
  • Doelaccountidentificatie
  • Engagementbewaking
  • Klantensegmenten
  • Lead nurturing
  • Leadscoring
  • Tools voor exploratie
  • Voortgang bijhouden

Bekijk de volledige lijst van Account-based marketing software

  • Contactendatabase
  • Door gebeurtenissen geactiveerde acties
  • E-mailmarketing
  • Kanaalbeheer
  • Leads beheren
  • Meerdere campagnes

Bekijk de volledige lijst van Campagne management software

  • A/B-tests
  • Abonneebeheer
  • Afbeeldingenbibliotheek
  • Autoresponders
  • Bestemmingspagina's en webformulieren
  • CAN SPAM-compliance
  • Door gebeurtenissen geactiveerde e-mail
  • Drip -campagnes
  • Dynamische inhoud
  • Klantenonderzoeken
  • Lijstbeheer
  • Rapportage en analyse
  • Sjabloonbeheer
  • Voor mobiel geoptimaliseerde e-mails
  • WYSIWYG-e-maileditor

Bekijk de volledige lijst van E-mail marketing software

  • A/B-tests
  • Aanpasbare sjablonen
  • Analyse
  • Formuliergenerator
  • Realtime bewerken
  • Responsief
  • SEO-beheer
  • Slepen en neerzetten

Bekijk de volledige lijst van Landingpage software

  • A/B-tests
  • Campagnebehee
  • Drip -campagnes
  • Leadmeldingen
  • Leads vastleggen
  • Leadscoring
  • Leadsegmentering
  • Personalisatie
  • Pipelinebeheer
  • Prestatiemeetwaarden

Bekijk de volledige lijst van Lead Nurturing Software

  • Dashboard
  • Gegevensextractie
  • Lead nurturing
  • Leaddistributie
  • Leadkwalificatie
  • Leadmeldingen
  • Leadscoring
  • Online formulieren
  • Scannen van vistekaartjes/-badges

Bekijk de volledige lijst van Lead capture software

  • Contactendatabase
  • Gegevens importeren en exporteren
  • Integratie van leaddatabase
  • Lead nurturing
  • Leads vastleggen
  • Leadscoring
  • Leadsegmentering
  • Pipelinebeheer
  • Tools voor exploratie
  • Verificatie/validatie van leads

Bekijk de volledige lijst van Lead generation software

  • Bronnen bijhouden
  • Campagnebehee
  • Interactie bijhouden
  • Lead nurturing
  • Leaddistributie
  • Leads vastleggen
  • Leadscoring
  • Leadsegmentering
  • Pipelinebeheer
  • Tools voor exploratie

Bekijk de volledige lijst van Lead management software

  • A/B-tests
  • Aanpasbare CTA's
  • Analyse/ROI volgen
  • Bestemmingspagina's en webformulieren
  • Drip -campagnes
  • Dynamische inhoud
  • Leadscoring
  • Sales Intelligence
  • Segmentering
  • Social marketing
  • Websitebezoekers bijhouden
  • Zoekmachinemarketing

Bekijk de volledige lijst van Marketing automation software

Reviews van Act-On

Read all reviews

Overall rating

4,3/5

Average score

Gebruiksgemak 4,1
Klantenservice 4,3
Functies 4,1
Waar voor je geld 3,9

Review software

Share your experiences with other software buyers.

Schrijf een review!
Scott S.
Director of Marketing Operations and Technology
Publiceren, 11-50 werknemers
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    5 /5
  • Gebruiksgemak
    4 /5
  • Functies en functionaliteit
    5 /5
  • Klantenondersteuning
    5 /5
  • Waar voor je geld
    5 /5
  • Waarschijnlijkheid van aanbeveling
    9/10
  • Bron van de reviewer 
  • Beoordeeld op 10/9/2018

"A Solid Marketing Automation Platform"

Opmerkingen: We are a media publisher that used Act-On primarily for sending out marketing emails — about 20+ a month, supporting a white paper site, and hosting 2 webinars a month. Act-On made it super easy to set up and market webinars from the initial thought, through sending a copy of the webinar to attendees when done and every step along the way. I've used about 4 different marketing automation platforms and I can tell you that Act-On was by far the easiest to send email campaigns in, from initial email creation to sending.

Pluspunten: I liked that over the past four years I have worked with the product I have seen it grow leaps and bounds. They have a team that is dedicated to making smart improvements with the product.

Minpunten: Like all products this isn't perfect. I had the most problems with our sales rep kept changing. Also, once in a blue moon a feature would change without proper notification.

Antwoord van de leverancier

van Act-On Software op 21/9/2018

Great to hear your feedback, Scott! Thanks for sharing. Please be sure to check out the Act-On User Community as another great resource for Act-On customers. https://community.act-on.com/home

  • Bron van de reviewer 
  • Beoordeeld op 10/9/2018
Catherine H.
Sr. Marketing Manager
Marketing en reclame, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    5 /5
  • Gebruiksgemak
    5 /5
  • Functies en functionaliteit
    5 /5
  • Klantenondersteuning
    5 /5
  • Waar voor je geld
    5 /5
  • Waarschijnlijkheid van aanbeveling
    10/10
  • Bron van de reviewer 
  • Beoordeeld op 7/5/2019

"Wonderful Product. Great Value, Amazing Results!"

Opmerkingen: I've used Act-On for many years and enjoy the ease of use, their great metrics and the intuitive interface. This is a product I can't recommend enough. I use it daily and enjoy the automation as much as I enjoy the social publishing and email marketing abilities.

Pluspunten: Act-On is easy to use and great metrics!

Minpunten: Nothing I'd change about this software!

Antwoord van de leverancier

van Act-On Software op 22/5/2019

Thanks for the great review, Catherine! We appreciate your feedback and are so happy you're a fan of Act-On.

Cheers!
Sarah

  • Bron van de reviewer 
  • Beoordeeld op 7/5/2019
Abbie D.
Director of Marketing
Computersoftware, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    1 /5
  • Gebruiksgemak
    1 /5
  • Functies en functionaliteit
    1 /5
  • Klantenondersteuning
    1 /5
  • Waar voor je geld
    1 /5
  • Waarschijnlijkheid van aanbeveling
    0/10
  • Bron van de reviewer 
  • Beoordeeld op 18/10/2018

"Buyer Beware!! Not a sophisticated system in the least"

Opmerkingen: The worst. Beware - do NOT fall for this "automation" system. Go with something that actually supports the workflow of marketers in 2018.

Pluspunten: Absolutely nothing. I came from using Pardot at my previous company and then was stuck with this poor excuse for an automation system for two years. Luckily we're in the process of switching back to Pardot at the moment.

Minpunten: Pricing Model Not Built to Scale: They think that the "pay for contacts" pricing model is a pro, but it is not! For any marketer with a growing database this is a pure nightmare given that they are basically unresponsive when you need to add more contacts. We are actually currently in a situation where we can't get ANYONE to respond to help us add more contacts, which means that I cannot execute on a very large campaign that we were set to launch yesterday. Customer Service: As mentioned above, good luck getting anybody to actually call you back or fix your issues. If you have any level of sophistication in your marketing programs and automation, it's just a matter of when you're going to run into issues with Act-On, and half the time, they don't even know why the system doesn't work. I just got a call back a few days ago about a support ticket I submitted in JULY (it's October 18 right now). Product: Act-On does not have a contacts database. So if you need to look up a contact and see every list that they are on, every automation program they are in, or to manage their subscriptions or lists, you cannot. That's right - there is no way to globally search for a contact in Act-On. This is absurd. There is no way that you can call yourself an automation system in 2018 and not have this most basic of capabilities.

  • Bron van de reviewer 
  • Beoordeeld op 18/10/2018
Bethany D.
Marketing Automation Manager
Schoolleiding, 201-500 werknemers
Heeft de software gebruikt voor: 6-12 maanden
  • Totaalscore
    5 /5
  • Gebruiksgemak
    5 /5
  • Functies en functionaliteit
    4 /5
  • Klantenondersteuning
    3 /5
  • Waar voor je geld
    5 /5
  • Waarschijnlijkheid van aanbeveling
    9/10
  • Bron van de reviewer 
  • Beoordeeld op 20/6/2019

"Act-on is an easy to use and robust marketing tool."

Opmerkingen: Our sales team is massively impressed with the capabilities and insights that Act-on provides through the integration with our CRM tool. We have been able to message leads with the right message at the right time easily and are able to have a hands off approach when it comes to funneling leads to our sales team. The value Act-on has added has been worth it.

Pluspunten: Most actions are very intuitive and the tool is easy to navigate.

Minpunten: Our onboarding experience wasn't the best, but Act-on has since implemented a new onboarding process that involves thorough training and set-up. We went to the bootcamp later and we are pleased that Act-on now offers that at the kickoff for other customers.

Antwoord van de leverancier

van Act-On Software op 26/6/2019

Hi Bethany,
Thank you for posting your review! We appreciate your feedback and love that you're a fan of Act-On!
Cheers,
Sarah

  • Bron van de reviewer 
  • Beoordeeld op 20/6/2019
Kelsey D.
Ecommerce Specialist
Financiële dienstverlening, 201-500 werknemers
Heeft de software gebruikt voor: 6-12 maanden
  • Totaalscore
    5 /5
  • Gebruiksgemak
    4 /5
  • Functies en functionaliteit
    5 /5
  • Klantenondersteuning
    5 /5
  • Waar voor je geld
    4 /5
  • Waarschijnlijkheid van aanbeveling
    6/10
  • Bron van de reviewer 
  • Beoordeeld op 6/8/2018

"If you take advantage of all of its features, you will succeed."

Pluspunten: We chose Act-on as our marketing automation software because of its native integration with Salesforce, our CRM at the time. We made the move from Marketo, and Act-on has a much easier user interface. There were so many things we could track and do. We had great customer service, including weekly calls with a customer experience rep.

Minpunten: Like most marketing automation software, the key to success is learning all of the ins and outs of the system, then create a strategy surrounding it. If you don't have someone on your team willing to take advantage of all of the features, the price might outweigh the benefit. Our customer experience rep could have helped more in overall strategy and campaign building, but they were incredibly busy, too busy to go in depth on those items. The team ended up moving to a simpler and cheaper product because they weren't taking advantage of everything Act-on had to offer.

Antwoord van de leverancier

van Act-On Software op 8/8/2018

Hi Kelsey,
Thanks so much for posting your review. We're seeing a huge uptick in Credit Union customers as they're realizing what a game-changer marketing automation can be in their efforts to compete against big banks.

We hope you'll reconsider Act-On in the future when your team is ready to take its marketing to the next level. We've got awesome boot camp trainings that can get users up to speed quickly.

Good luck!
Sarah

  • Bron van de reviewer 
  • Beoordeeld op 6/8/2018