---
description: Ontdek de plus- en minpunten van Adobe Analytics en leer meer over de functies, de prijs en het gebruiksgemak van de software. Lees nuttige beoordelingen van geverifieerde gebruikers en ontdek vergelijkbare programma's  op Capterra België.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Adobe Analytics - Bekijk prijzen, reviews en scores - Capterra België 2026
---

Breadcrumb: [Startpagina](/) > [Datavisualisatie software](/directory/30696/data-visualization/software) > [Adobe Analytics](/software/169942/adobe-analytics)

# Adobe Analytics

Canonical: https://www.capterra.be/software/169942/adobe-analytics

Pagina: 1 / 11\
Volgende: [Volgende pagina](https://www.capterra.be/software/169942/adobe-analytics?page=2)

> Software voor marketingattributie die bedrijven de impact laat zien van elke klantinteractie waaraan ze deelnemen.
> 
> Oordeel: score van **4.5/5** door 237 gebruikers. Hoge score voor **Waarschijnlijkheid van aanbeveling**.

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## Overzicht

### Wie gebruikt Adobe Analytics?

Cloudgebaseerde oplossing die bedrijven van elke omvang helpt bij het verzamelen, meten en verkennen van marketingactiviteiten om de impact op klanten te begrijpen.

## Snelle statistieken en scores

| Metriek | Beoordelen | Details |
| **In totaal** | **4.5/5** | 237 Reviews |
| Gebruiksgemak | 3.9/5 | Gebaseerd op alle reviews |
| Klantenondersteuning | 4.1/5 | Gebaseerd op alle reviews |
| Prijs-kwaliteitverhouding | 4.0/5 | Gebaseerd op alle reviews |
| Functies | 4.4/5 | Gebaseerd op alle reviews |
| Aanbevelingspercentage | 80% | (8/10 Waarschijnlijkheid van aanbeveling) |

## Over de leverancier

- **Bedrijf**: Adobe
- **Opgericht**: 1982

## Commerciële context

- **Prijsmodel**:  (Gratis proefversie)
- **Doelgroep**: Zelfstandig ondernemer, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Implementatie en platforms**: Cloud, SaaS, Web
- **Ondersteunde talen**: Arabisch, Bulgaars, Chinees, Chinees, Deens, Duits, Engels, Frans, Hebreeuws, Hongaars, Italiaans, Japans, Koreaans, Kroatisch, Lets, Litouws, Nederlands, Noors, Oekraïens, Pools, Portugees, Roemeens, Russisch, Servisch, Sloveens, Slowaaks, Spaans, Tsjechisch, Turks, Zweeds
- **Beschikbare landen**: Afghanistan, Albanië, Algerije, Amerikaans-Samoa, Andorra, Angola, Argentinië, Armenië, Australië, Azerbeidzjan, Bahrein, Bangladesh, België, Benin, Bhutan, Bolivia, Bosnië en Herzegovina, Botswana, Brazilië, Brunei en 171 meer

## Functies

- API
- Aanpasbaar dashboard
- Aanpasbare rapporten
- Aanpasbare sjablonen
- Activiteitendashboard
- Ad-hocrapportage
- Campagneanalytics
- Campaign tracking
- Conversies bijhouden
- Customer journey mapping
- Dashboard
- Dashboards maken
- Dataconnectors
- Doelgroeptargeting
- Gegevens importeren en exporteren
- Gegevens vastleggen en overdragen
- Gegevensbeheer
- Gegevensdetectie
- Gegevensvisualisatie
- Multi-Channel Attribution
- Multi-Touch Attribution (MTA)
- Predictieve analyse
- Prestatiemeetwaarden
- ROI Tracking
- Rapportage en analyse
- Rapportage en statistieken
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Scheduled/Automated Reports
- Slepen en neerzetten
- Third-Party Integrations
- Toegangsopties/machtigingen
- Toewijzing via meerdere kanalen
- Toewijzingsmodellering
- Trendanalyse
- Websiteanalyse
- Zoeken/filteren

## Integraties (9 in totaal)

- AB Tasty
- Adobe Audience Manager
- Adobe Campaign
- Adobe Commerce
- Adobe Target
- Google Ads
- Microsoft Advertising
- Microsoft Power BI
- SessionCam

## Ondersteuningsopties

- E-mail/helpdesk
- Veelgestelde vragen/forum
- Kennisbank

## Categorie

- [Datavisualisatie software](https://www.capterra.be/directory/30696/data-visualization/software)

## Gerelateerde categorieën

- [Conversie-attributie software](https://www.capterra.be/directory/31081/marketing-attribution/software)
- [Marketing analyse software](https://www.capterra.be/directory/31018/marketing-analytics/software)
- [Website analyse tools](https://www.capterra.be/directory/30073/web-analytics/software)
- [Rapportagetools](https://www.capterra.be/directory/30053/reporting/software)
- [Datavisualisatie software](https://www.capterra.be/directory/30696/data-visualization/software)

## Alternatieven

1. [Google Analytics 360](https://www.capterra.be/software/177042/google-analytics) — 4.7/5 (8092 reviews)
2. [Similarweb](https://www.capterra.be/software/148472/similarweb-pro) — 4.6/5 (260 reviews)
3. [Looker](https://www.capterra.be/software/169053/looker) — 4.5/5 (282 reviews)
4. [Lebesgue](https://www.capterra.be/software/1019489/lebesgue) — 4.9/5 (43 reviews)
5. [Squarespace](https://www.capterra.be/software/143461/squarespace) — 4.5/5 (3398 reviews)

## Reviews

### "The Architect’s Powerhouse: Deep-Dive Analytics for Those Who Demand Absolute Precision." — 5.0/5

> **Manisha** | *16 april 2026* | Informatietechnologie en -diensten | Aanbevelingsscore: 10.0/10
> 
> **Pluspunten**: Adobe Analytics is an industry-leading, enterprise-grade data platform that offers unparalleled depth for organizations that prioritize granular, unsampled data and complex customer journey analysis. While it is a "monster" in terms of power and flexibility, it comes with a high price tag and a "wall" of a learning curve that typically requires a dedicated implementation team.
> 
> **Minpunten**: The most common frustration with Adobe Analytics is that it is unforgivingly complex. While it is incredibly powerful, it lacks the "out-of-the-box" simplicity found in mid-market tools, often requiring a dedicated specialist just to pull basic reports.
> 
> My overall experience with Adobe Analytics is that it is a "data scientist’s playground"—it offers a level of precision and customizability that is essentially unmatched in the market, but it demands a high level of technical maturity to get any value out of it.

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### "A Complicated But Accurate Analytics Option" — 5.0/5

> **Shannon** | *29 maart 2022* | Marketing en reclame | Aanbevelingsscore: 6.0/10
> 
> **Pluspunten**: Adobe Analytics allows website owners to customize more information and data collection than mainstream competitors.
> 
> **Minpunten**: This software has a steep learning curve and it's far more complicated to use than competitors. It's also just more robust than most website owners require.
> 
> This product makes me sigh in frustration a lot when new clients share they use Adobe versus Google Analytics. It's just a lot more complicated and takes about 20% longer to access and assess the same data in Google Analytics.

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### "Adobe Analytics - Has potential" — 2.0/5

> **Duncan** | *10 juli 2025* | Marketing en reclame | Aanbevelingsscore: 2.0/10
> 
> **Pluspunten**: I like the ability to build custom reporting dashboards on Adobe quickly by just dragging and dropping data
> 
> **Minpunten**: I don't like how common media tracking terms are named differently on Adobe compared to most analytics platforms
> 
> Overall, I find Adobe Analytics a frustrating tool. It has potential, but it does feel like it speaks a different measurement language and as a result it takes time to learn the tool

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### "Best in class analytics comes at a cost" — 5.0/5

> **tim** | *7 september 2022* | Online media | Aanbevelingsscore: 9.0/10
> 
> **Pluspunten**: Adobe can track anything you think of. It's easy to use once implemented.
> 
> **Minpunten**: It's highly scalable but does require an implementation team consisting of developers.
> 
> I've used it as a user, implemented, and owned it as a product.

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### "Great Tool" — 4.0/5

> **Yavuz Selim** | *15 augustus 2023* | Consumentengoederen | Aanbevelingsscore: 9.0/10
> 
> **Pluspunten**: I like the way it showcases data in its form and provide detailed information as much as possible.
> 
> **Minpunten**: Dimensions vs Metrics, the difference between them is not clear such as the case in the Google Analytics.
> 
> We have many data sources to be employed at our disposal and we are using them to monitor country websites.

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Pagina: 1 / 11\
Volgende: [Volgende pagina](https://www.capterra.be/software/169942/adobe-analytics?page=2)

## Links

- [Bekijk op Capterra](https://www.capterra.be/software/169942/adobe-analytics)

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