--- description: Ontdek de plus- en minpunten van Hotjar en leer meer over de functies, de prijs en het gebruiksgemak van de software. Lees nuttige beoordelingen van geverifieerde gebruikers en ontdek vergelijkbare programma's op Capterra België. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Hotjar - Bekijk prijzen, reviews en scores - Capterra België 2026 --- Breadcrumb: [Startpagina](/) > [Heatmap software](/directory/30977/heatmap/software) > [Hotjar](/software/163516/hotjar) # Hotjar Canonical: https://www.capterra.be/software/163516/hotjar Pagina: 1 / 23\ Volgende: [Volgende pagina](https://www.capterra.be/software/163516/hotjar?page=2) > Feedback- en analysetools die zijn ontworpen om de ervaring van je websitebezoeker te verbeteren. Levert heatmaps, feedbackvragen, enquêtes en nog veel meer. > > Oordeel: score van **4.6/5** door 539 gebruikers. Hoge score voor **Waarschijnlijkheid van aanbeveling**. ----- ## Overzicht ### Wie gebruikt Hotjar? Voor start-ups, het MKB - digitale marketeers, CRO-specialisten, webontwerpers, webontwikkelaars, UX-specialisten ## Snelle statistieken en scores | Metriek | Beoordelen | Details | | **In totaal** | **4.6/5** | 539 Reviews | | Gebruiksgemak | 4.6/5 | Gebaseerd op alle reviews | | Klantenondersteuning | 4.5/5 | Gebaseerd op alle reviews | | Prijs-kwaliteitverhouding | 4.4/5 | Gebaseerd op alle reviews | | Functies | 4.5/5 | Gebaseerd op alle reviews | | Aanbevelingspercentage | 90% | (9/10 Waarschijnlijkheid van aanbeveling) | ## Over de leverancier - **Bedrijf**: ContentSquare - **Opgericht**: 2012 ## Commerciële context - **Beginprijs**: US$ 39,00 - **Prijsmodel**: (Gratis versie beschikbaar) (Gratis proefversie) - **Doelgroep**: Zelfstandig ondernemer, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementatie en platforms**: Cloud, SaaS, Web - **Ondersteunde talen**: Duits, Engels, Frans, Portugees, Spaans - **Beschikbare landen**: Afghanistan, Albanië, Algerije, Amerikaans-Samoa, Amerikaanse Maagdeneilanden, Andorra, Angola, Anguilla, Antigua en Barbuda, Argentinië, Armenië, Aruba, Australië, Azerbeidzjan, Bahama’s, Bahrein, Bangladesh, Barbados, Belarus, België en 208 meer ## Functies - A/B Testing - Aanpasbare formulieren - Aanpasbare sjablonen - Aanpasbare vragen - Analyse van gebruikersonderzoek - Annotaties - Beheer van enquêtes/peilingen - Beheer van klantervaringen - Beheer van negatieve feedback - Bruikbaarheidstests - CSAT-enquêtestructuur - Campaign tracking - Communicatie via meerdere kanalen - Communicatiebeheer - Conversies bijhouden - Engagement bijhouden - Enquêtes en feedback - Feedbackbeheer - Funnelanalyse - Gebruikersinteractie bijhouden - Gebruikerstrajecten - Gedragsanalyse - Gegevensverzameling via meerdere kanalen - Gegevensvisualisatie - Heatmaps - KPI-controle - Klantensegmenten - Klantgeschiedenis - Kwantitatieve metrics - Logica voor overslaan - NPS-enquêtestructuur - Prestatiemeetwaarden - Prototypen maken - Rapportage en analyse - Rapportage en statistieken - Real-Time Analytics - Real-Time Monitoring - Samenwerkingstools - Sentimentanalyse - Tekstanalyse - Third-Party Integrations - Trendanalyse - Video-opnames/-transcripties - Visuele analyse - Vraagstructuren - Vragenbibliotheek - Waarschuwingen/Meldingen - Websiteanalyse - Webverkeerrapportage - Zoeken/filteren ... en 14 meer functies ## Integraties (72 in totaal) - AB Tasty - Aha\! - Airtable - Amplitude - Appcues - Asana - Basecamp - BigCommerce - ClickFunnels - ClickUp - Contentsquare - Drip - Drupal - Firebase - Freshdesk ... en 57 meer integraties ## Ondersteuningsopties - E-mail/helpdesk - Veelgestelde vragen/forum - Kennisbank - Chatten ## Categorie - [Heatmap software](https://www.capterra.be/directory/30977/heatmap/software) ## Gerelateerde categorieën - [Heatmap software](https://www.capterra.be/directory/30977/heatmap/software) - [Website analyse tools](https://www.capterra.be/directory/30073/web-analytics/software) - [Enquête software](https://www.capterra.be/directory/30092/survey/software) - [Customer satisfaction software](https://www.capterra.be/directory/30541/customer-satisfaction/software) - [Customer experience software](https://www.capterra.be/directory/30671/customer-experience/software) ## Alternatieven 1. [Lucky Orange](https://www.capterra.be/software/150695/lucky-orange) — 4.7/5 (260 reviews) 2. [Tableau](https://www.capterra.be/software/77260/tableau) — 4.6/5 (2348 reviews) 3. [Mouseflow](https://www.capterra.be/software/163517/mouseflow) — 4.7/5 (122 reviews) 4. [Fullstory](https://www.capterra.be/software/153721/fullstory) — 4.6/5 (67 reviews) 5. [Smartlook](https://www.capterra.be/software/164713/smartlook) — 4.7/5 (136 reviews) ## Reviews ### "Hotjar is very helpful and easy to use tool." — 4.0/5 > **Dandu** | *15 februari 2026* | Marketing en reclame | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: User behaviour analysis and security while showing PII, And also I like the features to filter based on any event and skip inactivity , speed, etc., feature, and save to a collection any specific scenario . > > **Minpunten**: I would like to have an automated data analysis bot which if we teach something to look it will look that behaviour and give us a report. > > I am a CRO analyst and I liked this tool very much since it allows us to analyze user behavior with each and filter any specific category of users with each and accuracy. ----- ### "Our go-to tool for heatmaps, and User behaviour recording, but it is very expensive to get all the features" — 4.0/5 > **Niccolo** | *2 mei 2025* | Automotive | Aanbevelingsscore: 8.0/10 > > **Pluspunten**: Hotjar is a great tool for insights on user behaviour. It makes you understand where's the biggest blockers in your UX, where the customers are going, what they're reading, where they're clicking etc. You can easily understand if some parts of your website are useless, or if they're good and grab attention. It also gives you insights on how much time users stay on each page, so that you know what's driving them around and for how long. > > **Minpunten**: There's no real big cons in the product itself. However, we use the free version and it does the job in a fantastic way, but it's very limited: -The basic price above free is quite expensive. -You cannot see trends and data for free. just heatmaps and recordings -You're very limited to 35 recording/day on free plan Also, in the recording sections, you can easily get overwhelmed by not-relevant recordings, where users just idle. > > We use Hotjar mainly for user experience analysis. Heatmaps and user recordings is our go to tool. We've used it on all projects, different websites etc. recordings are good, but we sometimes get overwhelmend by "useless" recordings, where users just idle on a page. Always sort by relevance. Also, free version is very limited, and first paid tier is already very expensive. ----- ### "Useful Heatmapping Tool" — 3.0/5 > **Annie** | *4 juni 2025* | Alternatieve geneeskunde | Aanbevelingsscore: 5.0/10 > > **Pluspunten**: It gave fairly accurate heat mapping and information regarding user behavior on our website. It was also easy to use. > > **Minpunten**: Limits on how many pages it would scan, would love more comprehensive data and analytics, as well as reporting. > > Overall, hotjar was a useful tool in gathering information and analysis of website performance, and perhaps there are more features I don't know about. ----- ### "Good tool to include in your CRO toolbox" — 4.0/5 > **Theresa** | *28 februari 2025* | Marketing en reclame | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: Hotjar helps to identify patterns in user behavior to uncover problems with UX and conversions. I use scrollmaps and heatmaps the most, and compare them by device since Hotjar will show the different maps on desktop, tablet, and mobile. Other features that I don't use as much but my clients and colleagues do are session recordings and polls. I rarely use session recordings as I find them time consuming, even after narrowing my choices with filters. And I use the polls sparingly when I have a specific question I need to dig into. A lot of clients don't want the intrusion to distract their site's users on a regular basis though. > > **Minpunten**: I sometimes question the accuracy of the reports. And if the page has a popup, modal, overlay, etc, that can be problematic. Mega menus also appear to be a blindspot. > > I've used hotjar for many years, along with a few of their competitors. I like that this is one more data point for creating hypotheses for A/B tests. However, I don't make changes to the website based on the Hotjar findings alone since I don't totally trust the maps. I use judgment and combine these findings with data from other other tools as well as best practices and theory. ----- ### "High quality assistant to make data-driven decisions" — 4.0/5 > **Bartosz** | *18 december 2024* | Marketing en reclame | Aanbevelingsscore: 6.0/10 > > **Pluspunten**: - easy to set up surveys to rate \& get feedback from users - weekly stats in email notifications - very helpful insights to A/B test websites\! (the most important to me, when launching mvp version of a web based application was: top pages and recordings from them; top console errors; av. session duration; top exit pages (to see when users drop off) > > **Minpunten**: pricing. Clarity from Microsoft has most of the high priority features \& it's for free (but doesn't have this awesome surveys\!) > > Very wide known tool in an advertising \& marketing market. Used as a one source of truth in our company as well. We use it almost every day to check traffic quality and make data-driven changes ----- Pagina: 1 / 23\ Volgende: [Volgende pagina](https://www.capterra.be/software/163516/hotjar?page=2) ## Links - [Bekijk op Capterra](https://www.capterra.be/software/163516/hotjar) ## Deze pagina is beschikbaar in de volgende talen | Locatie | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Gestructureerde gegevens