Omnisend reviews

Best Email Marketing Software for our Ecommerce Brand!

Opmerkingen: It was a nice experience with the Omnisend. We overall loved this tool for our automations and customer engagement.

Pluspunten:

Omnisend is the best email marketing tool for our fashion brand. We have used this tool a lot for our automations and campaigns, on a daily basis.

Minpunten:

It's kind of a complete tool in the email marketing industry, and we loved this tool a lot.

Easy newsletter for shopify customers and not only

Pluspunten:

Omnisend allows you to define complex automatic communication workflow with different channels: email, SMS, push, facebook, you name it. The template editing is not the best, but still quite powerful and intuitive.

Minpunten:

The signup workflow from Shopify works only for customers signed up via the form, not for customers that signed up during an order. This cause quite a lot of friction, I hope they will add the order as a trigger in the future. To use the more advanced channels like SMS, push notification and Facebook messages, you need to pay a more expensive plan. For a small business, it may be not possible.

Very Useful for Various Needs on Run a Businesses

Opmerkingen: My experience with Omnisend has been positive, its recommend itby me even with minor issues.

Pluspunten:

Omnisend offers a wide range of features including email campaigns, SMS marketing, push notifications, and more. It has nicely user friendly interface, its easy to use. Drag-and-drop editor, and segmentation and automation capabilities really benefit.

Minpunten:

Omnisends features can be buggy or slow to load. And its absoluetly lacks of great customer support.

Many features

Opmerkingen: Overall I am satisfied!

Pluspunten:

It helps us with people who sign up for our mobile app - they are added to our contact list and then receive a welcome email.

Minpunten:

The email content builder is glitchy. Fonts, colors, etc.

Great software with some quirks

Opmerkingen: My overall experience has been very good. My account manager is one of the best I have ever had from any service I have used. I think for the price it offers so many people a really good platform for their needs.

Pluspunten:

Omnisend is very user friendly. I believe that anyone with little knowledge of sending email campaigns will not have much of a learning curve. Unfortunately, that means that some of the things in the email builder do not have as advanced of functionally as I would like.

Minpunten:

I think that there needs to be more customization ability in the email editor. Some competitors offer a much more robust email builder (for more advanced emails).

Useful software

Opmerkingen: I realized that cold emails (email lists) doesn't bring any benefits. So, using Omnisend to email only to our customers improved our interaction with our customers. We receive often business requests using our weekly emails.

Pluspunten:

It does the same or even better work than more expensive software

Minpunten:

I don't have any cons for this software. I wish I could have more time to use all its features.

My opinion about Omnisend

Opmerkingen: "Omnisend has dramatically changed how I go about marketing my company. I've been able to streamline my campaigns and connect with customers through a variety of touchpoints because to the platform's automation and multi-channel marketing features. Additionally, managing my online store and boosting sales is now simpler than ever thanks to the eCommerce administration tools. Overall, Omnisend has exceeded my expectations, and I heartily suggest it to any company trying to step up its marketing efforts.

Pluspunten:

Marketing campaigns may be created and managed across a variety of channels with the help of Omnisend, including social media, SMS, push notifications, email, and more. Businesses now have a unified platform to handle all of their marketing initiatives and connect with clients through several touchpoints.Automation: Businesses can design targeted, tailored campaigns that engage customers and increase conversions thanks to Omnisend's automation features. Businesses can use automation to save time and money while still producing successful marketing campaigns.eCommerce management: With the help of a variety of solutions provided by Omnisend, companies can easily manage their online storefronts. This provides functions like product suggestions, cart recovery, and other things. Businesses may enhance sales and streamline their eCommerce operations with the help of these technologies.

Minpunten:

Limited customizability: While Omnisend does include a number of editable email and messaging campaign templates, some users might find the customization choices to be fairly constrained in comparison to those offered by competing platforms. This can make it more difficult for firms to fully tailor their ads to go along with their branding and aesthetic.Complexity: Although Omnisend provides a large number of features and capabilities, some users could find the platform to be a little confusing and challenging to use. Users who are new to marketing automation or eCommerce administration may find this to be especially true.Pricing: For certain companies, Omnisend's pricing may be a deterrent. Although there is a free plan available on the platform, many of the more sophisticated features and tools require a premium subscription.

Seems very well build, has a lot of options

Pluspunten:

I have used Onmisend for a too small amount of time, unfortunately. From my short experience with it, it's a very complete software and now that I review it, I realize that I should probably give it a second chance in another project. The only reason that I didn't get to use it more is because my team was already used to MailChimp and we didn't have too much time to switch tools. But I have a new project in the next 2 months, that will start from 0, and will be giving the software a try for sure. They have SMS campaigns, which is why I was drawn to it in the first place.

Minpunten:

Nothing to dislike, to be honest. It seems like a very complete set of software, priced decently and all.

Easy to use

Pluspunten:

I like the simple Integration with Meta and Google Ads

Minpunten:

If you want to see the design of a marketing automation email, there is not a preview button.

it's a great email marketing tool with a lot of useful features.

Opmerkingen: Overall though, if you're looking for a powerful email marketing tool with strong automation capabilities, Omnisend is definitely worth checking out.

Pluspunten:

One of its standout features is the ability to automate campaigns based on customer behavior and data, which has helped me save a lot of time and effort. Additionally, its drag-and-drop email builder makes it easy to create visually appealing emails, and the reporting dashboard gives me insights into how my campaigns are performing.

Minpunten:

One downside of Omnisend is that its pricing can be a bit high for businesses on a tight budget. Additionally, while it offers integrations with a variety of e-commerce platforms, it may not be as versatile as some other email marketing tools when it comes to integrations with other types of software.

seamless marketing platform with Affordable pricing

Opmerkingen: Great experience and enjoy the consistent and reliable automated email marketing that frees up my time

Pluspunten:

The seamless experience and its simplicity in the to design and automate email campaigns, and forms.

Minpunten:

The email templates that you build do not always look the same when you open them on mobile devices. Specifically, I noticed the mail app on Apple Iphone's do not display the email in the same way that the gmail app would display it.

OmniSend, is a god send!

Pluspunten:

There is a lot that OmniSend does extremely well, we used to use Klaviyo in the past and it was an absolute nightmare, the interface was disgusting and so clunky to use. When we swapped to OmniSend, we honestly will never go back to anything else. OmniSend's interface and ease of use are insane for the price that you pay. Would 100% recommend it to any of my colleagues and continually do!

Minpunten:

As a company with a very strong focus on how things look, there are a few design additions I think that could be added, along with some pre-created templates that are filled with content. Something similar to how MailChimp does it? Just a suggestion!

Omnisend HELPED our online revenue

Opmerkingen: Our overall online revenue has really skyrocketed since using Omnisend. Before we were just relying on social media posts when it came to online marketing. With Omnisend we are now GURANTEED to hit the inbox of everyone who has purchased from us and wants updates. This is the exact audience who will purchase from us again all due to our Omnisend e-blasts!

Pluspunten:

I find that Omnisend works really great for our small company! I love that we can track our sales from our campaigns and show that the cost of Omnisend is really paying for itself from the revenue we receive from our e-blasts! Overall it is a pretty simple interface and we choose to use it over other larger email marketing programs.

Minpunten:

I'm not extremely knowledgeable about coding. I find that when I use the "Featured Items" template on mobile devices it stacks the items rather than keeping them in a row as displayed on desktop. I would really like if this feature kept my elements in a row because otherwise it makes my email very lengthy.

Screen Print Direct - Review

Opmerkingen: Again having email, sms and push notifications all in one platform is huge plus. That alone is why we have stuck with omnisend along with the amazing customer service and constant improvement of the platform

Pluspunten:

Ease of use, saved templates, a/b content testing, audience segmenting and the ability to send email, sms and push notifications from one platform.

Minpunten:

The only complaint I have is landing pages. I wish there was an option to build a more robust landing pages where we can send customers to buy a single or few products.

Keeping connected...

Opmerkingen: As mentioned in my review the most important aspect of Omnisend is keeping connected! Whether I use it once a week, once a month or once a quarter, it is an old friend waiting for me to reach out to those who I value in my business!

Pluspunten:

Omnisend has had a huge impact on keeping connected with my customers and potential customers. Not only does it interface with my POS, but I can also add contacts easily from a simple sign-up I have inside my shop. My patrons are excited to sign-up and receive new information regarding my classes, products, and services. I am able to get, virtually, instant feedback on interest levels by viewing my report on opens and opt-outs. The Omnisend platform gives me peace of mind and a sincere, personal way to stay connected to current and future customers in a world that is sometimes distant! thank you Omnisend. You are truly a vital part of my business.

Minpunten:

I am very pleased with all the features of this software and have no cons to list at this time.

Easy to use....easy for begginers....perfect for marketing

Opmerkingen: It has been a real help with us for email marketing

Pluspunten:

I love how we can track the sales and click through rate with your software.

Minpunten:

Price could be better. Support is good would be nice to talk in person to someone that could save time that going back and forth with messages.

Best email marketing software that I've used!

Opmerkingen: My overall experience with Omnisend has been amazing. This software has allowed me to automate my email marketing and start building relationships with customers and everyone else who comes in contact with my brand.

Pluspunten:

I love that it gives me the ability to visualize my automated workflows before building them out. It allows me to craft our brand experience and customize it for different groups of people.

Minpunten:

Honestly, nothing. So far it has all of the features that I need and more.

Works fine but still needs improvement

Opmerkingen: I think it works fine for the price.

Pluspunten:

Pricing is decent + overall basic features work fine as well. Still need a lot more interesting templates and optimizing on both mobile + desktop so so

Minpunten:

would love to be able to speak to a person live if needed if chat gets frustrating. Also need a lot more templates

Amazing Email Mkt Tool!

Pluspunten:

I love how flexible is Omnisend. We can work in developing email campaigns and automations for our 4 brands, measuring results instantly, and improving our campaign constantly by analyzing metrics! Very user friendly and easy to manage for the marketing team. Omnisend has been a key in the success of our marketing plan and sales.

Minpunten:

I would love that the new email builder has a "view in browser" option.

What a find!

Opmerkingen: On-boarding was a breeze and the templates to create emails are very easy and great looking. The integration with Shopify and the capabilities in automation are very strong. I was able to replicate workflows I previously had in HubSpot (a tool that can cost $11,000+ annually) with no issue at all. Prior to Omnisend I was in MailChimp for a couple months after leaving HubSpot due to not being able to justify the cost. I'm very pleased to have found Omnisend.

Pluspunten:

I've used many tools int he past, including MailChimp and HubSpot, and Omni send is by far the the more powerful email template/creative platform.

Minpunten:

Not much to say negative. Maybe the ability to send MMS in addition to SMS messages. When talking to existing and engaged customers it would be nice to be able to include graphically based messages. Would also be nice to be able to put messaging on hold for a defined amount of time for active clients that let us know they are traveling or can't order for some reason. We are a weekly service so that request from our clients is pretty common.

You're in for some billing surprises...

Pluspunten:

The software itself is really intuitive and useful. I enjoyed it very much.

Minpunten:

This billing issue has really soured my feeling about this company. The monthly price that they show on their account page is wrong. They changed pricing over the years that I have been with them - which is absolutely fine. What isn't okay, however, is that where the pricing is shown on the account page is calculated completely wrong. That means, their website was showing that I would be billed $540 per month, and when the bill came in, it was $690. It's very upsetting to not know what to expect. I reached out to omnisend about this and spoke with [SENSITIVE CONTENT], but they showed me their pricing page, which still has a different number ($640). Their own team couldn't figure out what I should have been paying! Now they are not taking responsibility for updating their own website to match the real bill. If you value knowing how much something costs every month and transparency, I would not go with this company.

Definitely Recommend Omnisend

Opmerkingen: Overall - A++. I considered migrating to some other platforms like Drip, but the team at Omnisend is so helpful and responsive that I would never switch. I really feel that I have been growing with a small company that I am by now a part of.

Pluspunten:

The product is easy to use and set up. What I would most recommend is the excellent customer service, that I cannot compliment enough. The team is very helpful and has been with me through all issues over the years.

Minpunten:

The reports could be done better. I would like it if they were customisable, and some features are lacking for no apparent reason. For example, when reporting on Campaigns, you can see the amount of sales generated through Omnisend Campaigns and the average order value, but not the amount of orders. Conversely, when looking at the same report for Workflows, you can see the amount of orders. The UI could also be done better, as I feel there is a lot of wasted space that makes things harder to read / see than they should be.

Why You Should Consider Omnisend

Opmerkingen: Omnisend lets us build our email marketing lists, automate email communications and easily design newsletters, it works very well with Shopify and while prices have increased recently it still represents good value

Pluspunten:

Great list and email design management at a price that is more than competitive compared to some of the other big players in this area. The customer service is also very good

Minpunten:

WE have 3 ecommerce stores in different territories - when creating automations and emails it should be easier to copy existing flows and templates from one store account to another - it often feels like this was forgotten in the original build of the software. THe ability add short videos into emails would be good to

Great App

Opmerkingen: So far it's been very positive, the customer service team rocks!

Pluspunten:

Helps me easily reach my customers in each step of their purchasing journey.

Minpunten:

Integrating certain software, creating segments

Not Bad... I like some of it, but they raised priced significantly this past year....

Opmerkingen: so, so... again as I have stated, I am ok with a price increase from companies as I realize companies need to improve margins and top-line sales revenue, but as a customer of theirs for nearly 2 years and glowing recommendations to my friends/ colleagues in the industry... I no longer recommend the product as you can get more value for your dollar for what they now charge. But for me at this time, their hooks are in tight at this point, so Im stuck for the moment but will be looking for a new platform to switch to soon unless they reduce their price which I know they wont AND/ OR improve the value for what I am now having to spend.

Pluspunten:

Not Bad... I like the product and have been using it for 2 1/2 years - and I signed up originally because the price was great, but now, I don't love the platform for the price they now charge. The company raised the price significantly this past year... when I say significantly, I mean close to 400% -- and nothing really really changed for the price increase. I would have switched platforms actually because I don't like the following features, or lack thereof for the price they now charge: - Lack of themes like pre-built Black Friday, Holiday, Cyber Monday, etc themes - You have to re-fill in your social media information each/ every time you send a new email campaign - Email templates they do have are somewhat dated, and are not fresh/ modern

Minpunten:

- Lack of themes like pre-built Black Friday, Holiday, Cyber Monday, etc themes - You have to re-fill in your social media information each/ every time you send a new email campaign - Email templates they do have are somewhat dated, and are not fresh/ modern