Ortto reviews

Solid tool

Pluspunten:

I love the email automation and how "complex" it can get if you want it to! The support is great.

Minpunten:

Still waiting to get transferred from the old version they had with the new one - to be done by end of year I hope.

A must have app for your business

Opmerkingen: Autopilot is one of those apps that you spend many hours trying to find on Google, something that takes away the hard work in your business, and automates the important stuff. The support provided is world class and with the constant innovation offered, you can expect great things in the future from Autopilot. I'm a massive fan!

Pluspunten:

Easy to use, affordable to everyone, and world class support.

Minpunten:

I really can't find a fault in the service Autopilot delivers, if they add any additional features the only thing I would suggest is they beef up the CRM functions. But as a service offered, its the best!

Don't be fooled by the visual feel. Very basic and lots of issues.

Opmerkingen: This product really is JUST above batch and blast products out there. It has a lot of limitations and caused a lot of frustrations.

Pluspunten:

The only thing I like about this platform is its ability to directly integrate with Slack, which allows us to easily incorporate internal alerts in our nurture programmes.

Minpunten:

- Autopilot has poor usability experience that makes tasks longer to do despite the visual feel of the UI. - You cannot copy email module HTMLs so email modules always have to be built from scratch. - Inefficient folder structure. - Segment criteria and names cannot be edited. - No auto-populate / picklist on fields so field values need to be memorised by the user. - No automated a/b testing. - Does not have a global dynamic content feature which allows you to edit common content like email footers in one place. - VERY basic report -only shows numbers like email engagement, and journey ejects. There is no ability to customise reporting by users / cohorts, which limits performance analysis. - Reporting is inaccurate (ie. If you’d like to see open and click rates in a specific date range, it will also pick up the opens and clicks outside that date range which pushes the rates up). - No built-in journey membership fields. - There are issues with data timings. It makes data update really slow, delaying the lead to reach the sales team. - You can’t combine ‘AND’ and ‘OR’ operators on segments / triggers logic. - Does not have any advanced features that can be really useful (like sandbox, marketing calendar, webinars, web personalisation, predictive content etc). - Slow pace of innovation (if any). Their email manager has been on 'beta' for two years. - We've encountered several serious bugs caused on their end.

Helped make email marketing easier!

Pluspunten:

We implemented Autopilot when we got serious about following up on internet based leads for our clients. I loved that I could create a "journey" for a potential customer that was not only automatic, but, as personalized as it could be for an email marketing campaign. The visual way that these journeys are mapped out makes total sense to me, and I appreciate how concrete it is.

Minpunten:

As a novice, at best, I found that creating "journeys" took me a lot of time to understand. Once I did, it definitely got easier, but, it required some time and attention. I think that there are probably still features of this software that I am unsure how to use; and haven't been confident enough to explore.

The most powerful and modern marketing automation software

Opmerkingen: Autopilot allows us to schedule complex marketing automation sequences with ease.

Pluspunten:

Autopilot allows my team to do everything we need. We can setup complex customer journeys quickly, and with confidence. The ability to automatically attach to an HTML form and make it functional saves a lot of time and allows us to insert complex forms anywhere without needing to have a separate form submission database.

Minpunten:

While there are some organization features like folders, I feel that journeys can get a little crowded quickly.

Beware: Ludicrous Pricing Model

Pluspunten:

As a concept, AutoPilot is great. We believed in it so much that we spent weeks building out a 100 day journey that included emails, audiences and lists...

Minpunten:

But then we encountered something extremely absurd... AutoPilot syncs and bills for any and all contacts you have in PipeDrive—*even deleted contacts* 😑 Said differently, whether or not your contacts have ever been on a journey in AutoPilot, they charge you for them; and they continue to sync deleted contacts from PipeDrive as if they are equivalent to active contacts. After contacting AutoPilot multiple times, they refused to acknowledge how ridiculous this was. Instead they recommended to 1) not keep our past 14,000 customers in PipeDrive 🙄 2) remove the PipeDrive integration and add/remove all contacts via Zapier 😖 or 3) contact PipeDrive engineers every single time we delete a contact and have them “really delete” the contact. AutoPilot, if you are reading this, you’ve simply got to stop the freaking madness. You’ve lost us as customers, because it’s utterly absurd how much of our time and money you wasted over such a short-sighted pricing policy. The only thing we should be billed for are contacts who are on an actual journey through your software.

Great Visual Marketing Automation Software

Pluspunten:

Autopilot's Visual Journey Builder is super simple and easy to use. The triggers and conditions are well differentiated making it easy to explain to others too. The team has also been very helpful in solving critical challenges.

Minpunten:

The software needs more integrations to be built. Right now they integrate with very limited number of applications which can be a challenge syncing data across platforms.

I'm in LOVE with this software

Pluspunten:

Very easy to use, great automation, good heads up feature. Love the postcard integration. From a workflow and automation perspective, it's really effective.

Minpunten:

Email templates are lacking. Some functionality leaves a bit to be desired. I'd love to see them improve their more basic email functionality.

Superb

Pluspunten:

- Super easy to use - Comes with many prompts to creativity built-in, including pre-built (and tested) customer journeys designed for various outcomes - The email component: I don't wind up with any of the myriad deliverability issues/questions/headaches that I get with ESPs. (Why do I need an ESP?) - Super-high open + click through rates (as high as 84% open rate). - Messages "feel" authentic and personalized to recipients: I get warm engagement with recipients via replies. - Has just what you need: no unnecessary features that can complicate and bog down deployment and use. - Having SMS, in-app messaging, email, and on-demand print built in, helps support an integrated approach to marketing.

Minpunten:

Can't think of anything at the moment. Autopilot has a means for you to submit ideas for future functionality.

Great Entry Level Marketing Tool

Pluspunten:

The easy to use interface with the drag and drop journey builder. The heads up message are great and the api is easy to use.

Minpunten:

Support is limited on the lower level accounts they will only speak with you on the phone if you spend a certain level of money.

Quality automation that organizes and attracts new customers

Opmerkingen: As a result of Ortto's automation, we've been able to build advertising campaigns and develop our customer base with ease, and we've always been thinking about increasing our database and targeting new customers. Our ability to respond quickly to changes is bolstered by the quality of the reports we get.

Pluspunten:

Ortto offers a wide range of tools and templates to help you design a workflow and keep track of every aspect of it. In addition to the Ortto analytics that indicate how many customers reply and interact with messages, I love the ready-made templates that allow me to design campaigns and send them to lists of contacts. When it comes to reporting to management, the reporting system and dashboard are quite efficient. It's also great to have Ortto's automated functionality for adding new consumers and iteratively replicating prior campaigns while also updating target lists. Using automation, we can arrange our email sending dates so that we may target clients with our messages at specific times and dates. To me, Ortto's most appealing feature is the fact that it brings together a wide range of marketing tools into one platform where I can analyze and report on all of these elements at once. When it comes to reworking the subject lines, a copywriting helper can be an excellent solution to overcome writer's block. In addition, I greatly appreciate the Ortto team's responsiveness to clients' needs, since they are always ready to reply to any questions or requests.

Minpunten:

Because Ortto is so user-friendly and has so many resources for learning how everything works, there aren't any drawbacks worth mentioning. Additionally, the system's ease of use makes it easy for new employees to learn how the system works and to integrate it with other systems that the business uses.

Improving on improvement

Opmerkingen: The cost per additional mobile app user is a bit annoying, but when we run the numbers, it still makes it a good investment to have most of our employees on the app.

Pluspunten:

I love the fact that it tracks my whole business from lead generation (that helps me fill in routes based on a map) to setting up the contract (with recurring services and pre-scheduled packages) to crew management (with photo uploads and clock-in/clock-out of jobs and contacting customers) to invoicing (which can be automatic) to receiving payment (even by credit card on the mobile app!). Keeping records on paper and trying to run schedules for weekly, bi-weekly and tri-weekly services would be a nightmare! This really is an AutoPilot software. It is a complete solution that tracks everything which allows it to be the ultimate solution for reporting. I can look at sales close ratios, revenue per lead source, job completion times against budgeted hours, past-due invoices and so much more! I have worked with the system from Property Maintenance Technician to Sales Rep to General Manager and have not been disappointed.

Minpunten:

Their asset management portion is in its beginning stages and is not incredibly useful at the moment, but they continue to build on their system and I suspect that they will soon have a robust equipment and vehicle management system.

Great Tool For Those Looking For Ultimate Flexibility

Opmerkingen: We have integrated every data point from our site to custom Autoplit fields and then uses custom segments and journeys to automate our email sequences, Google ad Audiences, and Hubspot lead assignment. The price is great for small companies looking for flexibility without having to dish out the money for Pardot etc..

Pluspunten:

If your creative and are or have access to developers you can make Autopilot handle just about anything you want. Unlike Pardot, Marketo and other marketing automation systems, Autopilot has allowed me to create, send, and sync customer data across platforms. If it exists you can connect and send data to it - just maybe not right out of the box.

Minpunten:

Where Autopilot excels at creating amazing journeys and automation, its reporting and contact management isn't quite as robust.

One of the best marketing automation tools

Opmerkingen: We are using Autopilot for marketing automations to onboard our new trial users. It has worked pretty well for our use case.

Pluspunten:

Its a very easy to use solution and has a robust feature set. Their journey creator is flawless and even a non-techinical person can use it with ease. The have very robust APIs and you can confirgure autopilot pretty easily with their APIs.

Minpunten:

It would be great we can use our custom mail server to send the mails, like Mailgun or SendGrid.

Automate your Customer journeys like never before!

Opmerkingen: Just in the short time of implementing Auotpilot on our website and various places our capturing of customer's information has more than tripled. This has allowed us to track where they are, where they've been and helps us figure out and track where we want them to go. If you want to take your tracking of customers to the next level be sure to check out Autopilot. It's been a game changer.

Pluspunten:

Automation, of everything you can imagine for where your customers/clients are in the journey of your organization.

Minpunten:

Cost is a little inhibiting for smaller orginizations.

We used Autopilot for sending emails and managing our database and found it user-friendly.

Pluspunten:

Setting up email journeys has never been easier than with Autopilot. It's really easy to visualize and customize email actions based on the recipient's actions.

Minpunten:

It was not easily integrated with other softwares. This is why we eventually switched to Mailchimp because we needed it to work with a number of different softwares.

Good in theory but not a solid longterm solution

Opmerkingen: We used Autopilot for two+ years and now we're looking to move it off.

Pluspunten:

Autopilot is really good to get you thinking about user journeys and how your customers should be getting information through your funnel.

Minpunten:

The user thresholds are frustrating and they will move up in costs very quickly. The most frustrating is the lack of customer support.

It is very good because its tools are functional

Opmerkingen: a great help and good benefits obtained

Pluspunten:

Pros: offers a large amount of reports, functionality and value on our tool and basically avoids having to repeatedly perform the same marketing tasks. You can send email or SMS campaigns instantly.

Minpunten:

Cons: It's not as intuitive as it should be; However, once it is understood, it is much easier to set up campaigns. You must be an advanced user to understand how to do almost anything in the tool. In the same way, the tasks you perform are not simple, so I understand that simplifying it is something to admire.

Great modern automation tool

Opmerkingen: As far as messaging automation tools go, this is easily one of the best. I've used others before, including Infusionsoft, MailChimp, and Intercom - Autopilot is a great product, with an attractive price point, that offers just the right amount of features, in my opinion.

Pluspunten:

Great journey design interface. Bi-directional Salesforce sync. Better-than-most API exposure.

Minpunten:

UI navigation can be a bit burdensome - it would be nice to be able to quickly launch new screens in new tabs (Alt+click doesn't work). Also, additional triggers would be useful, such as time-based (before an event)

Easy to use, flexible tool, great customer support

Pluspunten:

Extremely easy product to set up and collaborate within my team. The tool is flexible and scalable to accommodate for personalized user journeys. Support has been top-notch from day one, super helpful and responsive whenever an issue arises.

Minpunten:

UI can be difficult to navigate between journeys. Statistics page is nice, but also difficult to get the whole picture when running multiple journeys. Difficult to measure a A/B split.

Easy to set up, powerful software

Opmerkingen: Well worth the money

Pluspunten:

Thanks to the integration with Segment, Autopilot was very easy to integrate using our existing triggers. Set up was also smooth and out of all of the marketing automation tools, Autopilot has the best onboarding and set up experience. Their unique ui/ux make it very easy to set up campaigns that not only include email and SMS triggers, but unique integrations with companies such as Lob that let you programmatically send postcards.

Minpunten:

There is room for improvement with people/user tracking. Currently we're using GoSquared to fill in the gaps.

Best marketing automation software on the market

Pluspunten:

The visual journey builder is amazing. I tried all of the different marketing automation tools and AutoPilot was the clear winner.

Minpunten:

The integrations are great but I wish they had even more! A Drift integration and Stripe integration would be huge.

it's easy to use

Pluspunten:

I like how it facilitates the marketing work and also improves the campaigns, they are sent quickly by SMS and mail.

Minpunten:

software is somewhat slow, for beginners it is somewhat difficult to understand its use at the beginning. but it really is worth it to improve your projects a lot.

Top Marks For Customer Service

Pluspunten:

I'm a visual person and I really enjoy seeing the blueprint of my email automation journey laid out in the format offered by Autopilot, They also demonstrate the incredible capability of their platform by using features to offer an incredible customer service experience. They saw I was searching their knowledge base, reached out to me as a courtesy, and answered a question I couldn't find the answer to. That saved me a lot of time.

Minpunten:

It's fairly new, so it doesn't have all the plugins and features that more mature platforms like Mailchimp offer. I anticipate that they'll catch up relatively quickly.

A game changer for us

Pluspunten:

Autopilot is an integral part of our new customer acquisition strategy . We love the fact that it is not overly complicated and very visual.