--- description: Ontdek de plus- en minpunten van Mailchimp en leer meer over de functies, de prijs en het gebruiksgemak van de software. Lees nuttige beoordelingen van geverifieerde gebruikers en ontdek vergelijkbare programma's op Capterra België. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Mailchimp - Bekijk prijzen, reviews en scores - Capterra België 2026 --- Breadcrumb: [Startpagina](/) > [E-mail marketing software](/directory/30013/email-marketing/software) > [Mailchimp](/software/110228/mailchimp) # Mailchimp Canonical: https://www.capterra.be/software/110228/mailchimp Pagina: 1 / 706\ Volgende: [Volgende pagina](https://www.capterra.be/software/110228/mailchimp?page=2) > Het alles-in-één marketingplatform van Mailchimps helpt kleine bedrijven met slimmere marketing, zodat je sneller kunt groeien. > > Oordeel: score van **4.5/5** door 17624 gebruikers. Hoge score voor **Waarschijnlijkheid van aanbeveling**. ----- ## Overzicht ### Wie gebruikt Mailchimp? Cloudgebaseerde e-mailmarketingoplossing die bedrijven van elke omvang helpt bij het ontwerpen, automatiseren en beheren van marketingcampagnes op verschillende e-mailplatforms, advertentiekanalen en meer, via een uniform dashboard. ## Snelle statistieken en scores | Metriek | Beoordelen | Details | | **In totaal** | **4.5/5** | 17624 Reviews | | Gebruiksgemak | 4.4/5 | Gebaseerd op alle reviews | | Klantenondersteuning | 4.2/5 | Gebaseerd op alle reviews | | Prijs-kwaliteitverhouding | 4.4/5 | Gebaseerd op alle reviews | | Functies | 4.4/5 | Gebaseerd op alle reviews | | Aanbevelingspercentage | 80% | (8/10 Waarschijnlijkheid van aanbeveling) | ## Over de leverancier - **Bedrijf**: Intuit - **Opgericht**: 1983 ## Commerciële context - **Beginprijs**: US$ 13,00 - **Prijsmodel**: (Gratis versie beschikbaar) (Gratis proefversie) - **Doelgroep**: Zelfstandig ondernemer, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementatie en platforms**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Android (mobiel), iPhone (mobiel), iPad (mobiel) - **Ondersteunde talen**: Duits, Engels, Frans, Italiaans, Portugees, Spaans - **Beschikbare landen**: Australië, Brazilië, Canada, Duitsland, Frankrijk, India, Italië, Portugal, Singapore, Spanje, Verenigd Koninkrijk, Verenigde Staten ## Functies - AI/machine learning - API - Aanbevelingen - Abonneebeheer - Activiteiten volgen - Activiteitendashboard - Behavioral targeting - Beheer van meerdere accounts - Bestemmingspagina's en webformulieren - Campagneanalytics - Campagnebeheer - Campagneplanning - Campagneplanning - Campaign tracking - Contactenbeheer - Contentbeheer - Conversies bijhouden - Dashboard - Door gebeurtenissen geactiveerde acties - E-mailbeheer - E-mails bijhouden - Geautomatiseerd publiceren - Geautomatiseerde antwoorden - Gedragsanalyse - Geplande berichtgeving - Integratie van sociale media - Interactie bijhouden - Kanaalbeheer - Klantensegmenten - Klantprofielen - Klikken bijhouden - Leads beheren - Leads genereren - Marketingautomatisering - Massa-sms - Mobile Optimization - Multichannel campagnes - Prestatiemeetwaarden - Real-Time Analytics - Real-Time Notifications - Realtime bewerken - Responsive Web Design - Samenwerkingstools - Simple Mail Transfer Protocol (SMTP) - Teammanagement - Voor de verzekeringsbranche - Voorgedefinieerde sjablonen - Waarschuwingen/Meldingen - Websiteanalyse - Websites personaliseren ... en 49 meer functies ## Integraties (210 in totaal) - 123FormBuilder - 40Nuggets - AWeber - Accelo - Accumulus - ActiveCampaign - Acuity Scheduling - AdRoll - Administrate Training Management - Adobe Commerce - Agile CRM - Aircall - Airtable - AlertBot - AllClients ... en 195 meer integraties ## Ondersteuningsopties - E-mail/helpdesk - Veelgestelde vragen/forum - Kennisbank - Telefonische ondersteuning - 24/7 (contact met medewerker) - Chatten ## Categorie - [E-mail marketing software](https://www.capterra.be/directory/30013/email-marketing/software) ## Gerelateerde categorieën - [E-mail marketing software](https://www.capterra.be/directory/30013/email-marketing/software) - [Marketing automation software](https://www.capterra.be/directory/6/marketing-automation/software) - [CRM-software](https://www.capterra.be/directory/2/customer-relationship-management/software) - [Campagne management software](https://www.capterra.be/directory/30012/campaign-management/software) - [Social media marketing tools](https://www.capterra.be/directory/30781/social-media-marketing/software) ## Alternatieven 1. [HubSpot Marketing Hub](https://www.capterra.be/software/171840/hubspot-marketing) — 4.5/5 (6234 reviews) 2. [Brevo](https://www.capterra.be/software/132996/brevo) — 4.6/5 (3471 reviews) 3. [ActiveCampaign](https://www.capterra.be/software/79367/activecampaign) — 4.6/5 (2561 reviews) 4. [MailerLite](https://www.capterra.be/software/136603/mailerlite) — 4.7/5 (2281 reviews) 5. [Constant Contact](https://www.capterra.be/software/31898/constant-contact) — 4.3/5 (2925 reviews) ## Reviews ### "User-Friendly Interface with Strong Value, Support, and Marketing Performance" — 5.0/5 > **Elton Takudzwa** | *28 april 2026* | Kapitaalmarkten | Aanbevelingsscore: 9.0/10 > > **Pluspunten**: Mailchimp stands out for its ease of use and intuitive user interface. Compared to other email marketing tools, the platform is relatively simple to navigate and not overly complicated making it accessible even for beginners. The layout is clean and well-organized, allowing users to quickly find key features such as campaign creation, audience management, and analytics. Overally the user experience is smooth and efficient which makes managing email marketing tasks far less overwhelming. > > **Minpunten**: What I liked least about mailchimp is that the HTML codes for email capture landing pages can be quite long and a bit overwhelming especially for beginners who may not be familiar with code. Additionally while the platform generally handles spam filtering well, there can still be occasional challenges with emails being flagged or needing extra setup to ensure optimal deliverability. > > Mailchimp has been a valuable addition to my website particularly in helping me capture email leads and convert them into sales. The platform makes marketing straightforward and efficient, even for someone without advanced technical skills. In terms of value for money, the paid plan offers strong returns, especially considering the range of tools available for email marketing and automation. I found it to be a worthwhile investment for growing my business. Customer support was also impressive. The team was responsive and helpful, assisting me promptly when I had issues logging into my account. Overall, my experience has been positive across marketing effectiveness, support quality, and overall value. ----- ### "MailChimp is the Best Email Platform Out There" — 5.0/5 > **Valerie** | *27 april 2026* | Entertainment | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: MailChimp has an excellent user interface. It's clean, easy to use, and allows for your emails to look elevated through their native templates. You also have the ability to customize templates, which can help with branding even more. They're all responsive to mobile and look sharp. It's simple to build and maintain a contact list in there, as well, which helps with targeted marketing needs. > > **Minpunten**: Can't think of anything I really disliked about using MailChimp. It was a perfect system for all my marketing needs. > > At my last organization, we were looking for an afforadble email marketing platform that allowed for more customization to support our branding, had more mobile responsiveness, and offered more robust features in terms of marketing capabilities with targeting. It was the perfect solution for us. ----- ### "Great entry level email marketing platform but you are likely to out grow it and its expensive for what it is" — 3.0/5 > **Robert** | *23 april 2026* | Meubels | Aanbevelingsscore: 4.0/10 > > **Pluspunten**: Mail chip offers easy to use features and guides you through running email campaigns for new users. It really is a great easy access email platform. Very easy to use. > > **Minpunten**: In my view Mailchip tries to be all things to all people. As an ecommerce business we need more commercially centred email marketing tools. While Mailchimp has been a good servant to me it is expensive for what it is and a tad big brother telling you what you can and can't do and is overly intrusive regarding its abuse metrics when you are simply sending an email to previous customers about new ranges you are launching. > > so / so but we have outgrown it now and looking to move away and use another platform. We use it to take sample requests and notofy customers when items are back in stock ----- ### "Easy to Use and Great for Managing Campaigns" — 4.0/5 > **Khyan** | *18 mei 2026* | Computersoftware | Aanbevelingsscore: 8.0/10 > > **Pluspunten**: Mailchimp is very easy to use, especially for managing email campaigns and keeping marketing activity organised without needing a highly technical skillset. Great for beginners. The user interface is clean, modern, and fairly intuitive, which makes building campaigns, managing contact lists, and reviewing reporting pretty straightforward. From an SDR and SaaS perspective, that ease of use helps teams move quickly without spending too much time figuring out the platform itself. Team collaboration is also solid because marketing content, campaigns, and reporting can all sit centrally rather than being spread across multiple systems. Access and connectivity have been reliable as well. It integrates nicely into broader SaaS workflows and connects well with CRM and marketing tools, which helps keep campaign activity aligned with sales efforts. From a value perspective, it feels like a strong platform for businesses wanting a practical and scalable email marketing solution without overcomplicating things. Easy to lean and fairly robust. > > **Minpunten**: While the interface is generally good, some areas of the UI can start to feel a bit cluttered once campaigns, automations, and audience lists grow over time. Certain settings and workflows can also take a few extra clicks to find compared to newer platforms. List management and audience segmentation can become confusing as the database scales, particularly when multiple teams are working in the platform. There are also some limitations around deeper automation and reporting compared to more enterprise-focused marketing platforms. I haven’t really experienced major bugs or platform issues personally, although some pages and reporting dashboards can occasionally feel a little slow. Customer support isn’t something I can comment too heavily on because I haven’t needed to use it much due to not having any major problems with the platform. Spam filtering and deliverability tools are generally good, but like most email platforms, campaign quality and database hygiene still play a big role in results. > > Overall, my experience with Mailchimp has been positive. It’s a practical, reliable platform that makes campaign management and email communication fairly easy without adding unnecessary complexity. From a SaaS and SDR perspective, it works well for managing campaigns, tracking engagement, and keeping marketing activity connected with broader sales workflows. Ease of use is probably the biggest strength. The platform is easy to pick up, accessible across devices, and doesn’t require extensive training to start getting value from it. I can’t comment too deeply on value for money since I’m not directly involved in the commercial side, and I haven’t needed customer support due to not experiencing any major issues personally. Overall, it’s a solid marketing platform that works well for growing teams wanting something scalable, easy to manage, and reliable day to day. ----- ### "A Bare-Bones CRM" — 4.0/5 > **Geverifieerde reviewer** | *31 mei 2026* | Bankwezen | Aanbevelingsscore: 7.0/10 > > **Pluspunten**: I think it's an easy CRM\! I can easily build campaigns, push messages, and track clicks\! For the price it is a no brainer. > > **Minpunten**: I don't think it gets through a lot of email filters. I have had issues with my group actually receiving my communications. > > The experience is positive, but leaves room for improvement. At the price we pay it's a great partnership. ----- Pagina: 1 / 706\ Volgende: [Volgende pagina](https://www.capterra.be/software/110228/mailchimp?page=2) ## Links - [Bekijk op Capterra](https://www.capterra.be/software/110228/mailchimp) ## Deze pagina is beschikbaar in de volgende talen | Locatie | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Gestructureerde gegevens