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Over Mailchimp

Het alles-in-één marketingplatform van Mailchimps helpt kleine bedrijven met slimmere marketing, zodat je sneller kunt groeien.

Meer informatie over Mailchimp

Pluspunten:

It is one of the most known and used so tons of community support. It has tons of great features almost as good as any of the others.

Minpunten:

They have a really strange billing system that is designed in such a way that it sucks money out of you.

Beoordelingen van Mailchimp

Gemiddelde score

Gebruiksgemak
4,4
Klantenservice
4,2
Functies
4,4
Waar voor je geld
4,4

Waarschijnlijkheid van aanbeveling

8,4/ 10

Mailchimp heeft een totaalscore van 4,5 van 5 sterren op basis van 17.405 gebruikersreviews op Capterra.

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Reviews filteren (17.405)

Tanner
Tanner
Account Executive
Geverifieerde LinkedIn-gebruiker
Marketing en reclame, 11-50 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Great for a small business

4,0 3 jaar geleden
Bijschriften in het Nederlands beschikbaar in de videospeler
Indra
CEO in Nederland
Sport, 2-10 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Mailchimp: Eenvoudigweg Geweldig!

5,0 2 jaar geleden

Opmerkingen: Met Mailchimp heb ik een uitstekende ervaring gehad. De eenvoudige interface stelde me in staat moeiteloos aantrekkelijke e-mailcampagnes op te zetten met hun diverse sjablonen. De automatiseringsfuncties bespaarden me tijd en verbeterden de betrokkenheid van mijn publiek. Het gedetailleerde analysesysteem bood waardevol inzicht, wat resulteerde in effectievere marketingstrategieën. Over het algemeen een krachtige tool voor succesvolle e-mailmarketing

Pluspunten:

Mailchimp heeft indruk op me gemaakt. De gebruiksvriendelijke interface, uitgebreide sjablonen en krachtige automatiseringstools hebben mijn e-mailmarketing naar een hoger niveau getild. Het rapportage-dashboard gaf me diepgaand inzicht. Een onmisbare tool voor elk bedrijf, groot of klein.

Minpunten:

Mailchimp's prijsstijgingen na verloop van tijd kunnen ontmoedigend zijn voor kleine bedrijven met beperkte budgetten. Ook lijkt de klantenondersteuning soms traag en onvoldoende responsief bij technische problemen, wat frustratie kan veroorzaken tijdens kritieke momenten.

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Marketing en reclame, 2-10 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Maandelijks mooie nieuwsbrieven op een simpele manier naar abonnees!

4,0 2 jaar geleden

Opmerkingen: Fijn ook om de statistieken terug te zien, overzichtelijk!

Pluspunten:

alle contacten op 1 plek, gegevens verwerken, groepen maken, nieuwsbrief simpel vormgeven in huisstijl, leuke details bij gebruik van Mailchimp. Integreerbaar met bijna al onze andere programma's, koppelen vaak simpel en snel.

Minpunten:

Kan er op geen komen op dit moment, ben erg tevreden met hoe en waarvoor wij het gebruiken.

Erica
User Researcher in België
Computersoftware, 11-50 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Hopeloos omslachtige tool

1,0 4 jaar geleden

Pluspunten:

+ Veel mogelijkheden om mailflows te maken

Minpunten:

- Ongelofelijk omslachtig: alle belangrijke acties zitten onlogisch verstopt achter allerlei onnodige kliks - Traag - Onduidelijke userflow, het is heel makkelijk om een campagne per ongeluk inactief te laten staan - Infantiele restricties op email-adressen toevoegen: als ze al in een lijst zitten, kun je ze niet opnieuw toevoegen, want dat is niet "GDPR" - gaat compleet voorbij aan het feit dat je adressen alleen wil verwijderen en opnieuw wil toevoegen omdat de tool zelf zo hopeloos ineffectief is.

ABDUR
ABDUR
Transaction Analyst in India
Geverifieerde LinkedIn-gebruiker
Bankwezen, 501-1.000 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

One of the best email marketing tool

5,0 2 maanden geleden

Opmerkingen: My overall experience with this product is it offers a solid and User-Friendly experience, especially for a small to medium sized businesses.

Pluspunten:

Mailchimp stands out for its user-friendly interfaces, Making it easy for both beginners and advanced users to create, send and analyze email campaigns.

Minpunten:

One of the drawback of mailchimp is it's pricing structure, especially as your subscriber list grows. Also, it harder to gain deep insights into user behavior and campaign performance.

Susie
Brand Strategist in VS
Marketing en reclame, Zelfstandig ondernemer
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Overwogen alternatieven:

Easy to use and often recommended

4,0 2 maanden geleden Nieuw

Opmerkingen: I've been using Mailchimp on and off for about 6 years. As a brand strategist, I use it for my personal brand use and often interact with it for my clients. It is easy to use and set up; I like the user-friendliness of it and often recommend it to brands that want a visually engaging, easy-to-use email service.

Pluspunten:

Mailchimp is easy to use and set up. They also make it easy to customize your branding, I don't often find this on other email platforms.

Minpunten:

It seems better suited for e-commerce than for newsletters, which is a shame because newsletters could be a lot more attractive and engaging with Mailchimp's branding features.

Annie-Claude
PR Agent in Canada
Public relations en communicatie, 2-10 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

A classic!

3,0 2 maanden geleden Nieuw

Opmerkingen: We are doing good with Mailchimp, proof is we came back after leaving.

Pluspunten:

- The software is intuitive and userfriendly - Reports are useful and clear - A lots of options regardind audiences

Minpunten:

- Templates are not that flexible - It's not THAT mobile device responsive - It is kinda pricy for what you get

Shella
Marketing Specialist in Canada
Marketing en reclame, Zelfstandig ondernemer
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Overwogen alternatieven:

Full-featured email, landing pages, groups and automations

4,0 4 maanden geleden

Opmerkingen: As Mailchimp is usually used by companies, this is the first software I gained experience with as an in-house marketer. It's easy to set up and import subscribers. While the interface can be a bit confusing, it's not hard to figure out how to do things.

Pluspunten:

It's easy to use and provides a wide variety of tools to help you grow and manage your email list. I like that I can create landing pages and filter signups into groups based on their interests.

Minpunten:

Because Mailchimp has so many features it can be a bit hard to find what you are looking for sometimes. However, there are a lot of articles in the knowledge database. I don't find their site builder to be as simple to use as what is offered by other email providers.

Brandi
Owner and Hairstylist in VS
Consumentendiensten, Zelfstandig ondernemer
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Overwogen alternatieven:

Easy and quick to create basic email marketing.

5,0 vorige maand Nieuw

Opmerkingen: Easy and quick to create basic email marketing.

Pluspunten:

Easy and quick to create email marketing.

Minpunten:

It felt like the platform wasn’t as up to date with new features.

ANDREW
Owner in VS
Levensmiddelen- en drankenindustrie, 2-10 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Great all around communication option

5,0 2 maanden geleden Nieuw

Opmerkingen: We used them for email for a bit but now use them through EZ text

Pluspunten:

free option and they make it easy to use

Minpunten:

They have integrated text software the work together well

Andrew
Just me in VS
Gezondheid, wellness en fitness, Zelfstandig ondernemer
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Overwogen alternatieven:

Decent enough, but great for newbies

4,0 2 maanden geleden

Pluspunten:

It’s very versatile and had a lot of features and options.

Minpunten:

The cost went up and also the options got less in the lower tiers

Akshay
Purchase engineer in India
Machine- en installatiebouw, 201-500 werknemers
Heeft de software gebruikt voor: Gratis proef
Bron van de reviewer

Good Email Marketing Tool

4,0 vorige maand Nieuw

Opmerkingen: This is good platform for small business or start ups since it is very easy to used. And it has also very low pricing plans along with free trial option.

Pluspunten:

Mailchimp is good for email marketing since it is very easy to used and its setup is also very simple.

Minpunten:

Mailchimp has less customization as compared to its competitors.

Kimberly
Owner in VS
Beeldende kunst, 11-50 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Overwogen alternatieven:

average automation

3,0 3 weken geleden Nieuw

Opmerkingen: okay, but I find others better and do not deter customers

Pluspunten:

I liked automating emails and a newsletter with mailchimp

Minpunten:

Customers were quick to unsibscribe because they felt it was spam

Reactie Intuit

3 weken geleden

Hi Kimberly. Thank you for your feedback. We appreciate you sharing your experience with Mailchimp automation and your suggestions for improvement. Our Support team is always there to help if you need anymore moving forward.

Sam
Photographer in VK
Fotografie, Zelfstandig ondernemer
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer

Overwogen alternatieven:

Ok but not the best.

3,0 2 maanden geleden Nieuw

Pluspunten:

Simple interface, good templates and generally user friendly.

Minpunten:

Some frustrations about pricing and mailouts.

Karel
CEO in Frankrijk
Kunst en nijverheid, Zelfstandig ondernemer
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Overwogen alternatieven:

Incredible tools

5,0 4 maanden geleden

Pluspunten:

I've found this software incredibly easy to use and quick to set up. Even with the free version, there’s so much you can do—managing contacts, organizing email campaigns, and customizing templates are all seamless processes. The interface is intuitive, allowing you to track key data such as email opens, link clicks, and any delivery issues without hassle. With the paid version, the software goes even further, offering advanced features that help elevate your marketing campaigns. The templates are especially useful for creating visually engaging content, making it easier to capture your audience's attention. Overall, it's a robust tool that provides real value at every level.

Minpunten:

I haven’t found many downsides. Perhaps the interface could feel a bit more modern, but this doesn’t affect usability in any way.

Sasha
Junior Digital Marketing Manager in Spanje
Consumentengoederen, 10.000+ werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Mailchimp: Email Marketing Made Awesome

4,0 4 maanden geleden

Opmerkingen: Since our email marketing efforts, we use Mailchimp, which proved invaluable. From analytics provided by the robust platform through to the mobile UI, we’ve leveraged the platform to build and implement compelling tactics. For the advantage of simplicity, we used Mailchimp for the amount of features it offers and its scalability. Delivery rates here were good, and the platform had a good reputation for reliable delivery and also good customer support. In terms of the integrated marketing tools and automation capabilities, it all fit perfectly into what we required.

Pluspunten:

Its convenient drag and drop email builder and full analytics dashboard make it stand out. Through the behavioral targeting capabilities and advanced segmentation options, you enjoy unmatched control over campaign personalization.

Minpunten:

Better duplicate handling is needed in the contact management system. More complex flag branching would be great for the automation builder.

Joe
Director of Operations in VS
Informatietechnologie en -diensten, 11-50 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Overwogen alternatieven:

Modern solution for the constant battle of bulk emails

5,0 4 maanden geleden

Opmerkingen: Has made our ability to send bulk emails extremely reliable and simple where before it was a constant battle and never really new how successful we were

Pluspunten:

Its very easy to navigate, does not have a steep learning curve and is reliable. You dont have to hope that your emails were sent and received.

Minpunten:

It can get pricey when you have a large volume so its wise to make sure you are not wasting resources sending to the wrong audience

Joy
Communications and Events Officer in VK
Management non-profit organisaties, Zelfstandig ondernemer
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Great industry standard but sometimes overly complicated and expensive

4,0 5 maanden geleden

Opmerkingen: I've used Mailchimp at two organisations and it makes it easy to send professional-looking emails to a large number of contacts. I only used the more basic functions as my organisation was very small, but there were a lot of other features I could have used if I needed to. It was generally easy to use their email editor but there were some funny quirks about it that made it more complicated than necessary in my opinion. I really liked the link checker function which saved me a number of times from using the wrong links!

Pluspunten:

It's really easy to make a great looking email and send it to a large database of contacts

Minpunten:

If you only need basic email functions then Mailchimp can be overly complicated and expensive

Heather
Digital Marketing Specialist in Nieuw-Zeeland
Schoolleiding, 5.001-10.000 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Large business on Mailchimp

4,0 2 maanden geleden

Opmerkingen: So far support has been fantastic. We do have a large data base with multiple users and we have had very few issues with the interface and seems relatively user friendly for people new to the platform.

Pluspunten:

The ability to have a vast amount of audiences.

Minpunten:

No being able to manage users and their audiences more effectively. It would be nice to be able to view a users audiences and manage them as an owner of an account.

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Landbouw, 2-10 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer
Bron: GetApp

**"Mailchimp: A Reliable Choice for Versatile Email Marketing with Room for Improvement"**

5,0 7 maanden geleden

Opmerkingen: Mailchimp offers a very user-friendly experience with many features and email marketing capabilities.It's intuitively designed, and very strong in automation and analytics, but a little limited on the pricing and deeper customization ends.Very suitable for most users; it may require alternatives for complex needs, though.

Pluspunten:

I liked Mailchimp for its user-friendly interface, large library of templates, and fine automation features. Advanced segmentation, detailed analytics, and seamless integrations—are just a few things that turn it into a versatile tool for running and optimizing email marketing campaigns efficiently

Minpunten:

I liked least in Mailchimp the higher pricing for advanced features and larger lists. Moreover, it has basic AI content creation tools, and sometimes customization can be quite limiting compared to some more specific niche email marketing platforms.

Steven
Marketing Director in VK
Mediaproductie, 201-500 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Great first ESP when moving your business forward

4,0 vorige maand Nieuw

Opmerkingen: For an entry level ESP and for small businesses I think it’s a great solution. It is less robust at enterprise level.

Pluspunten:

Used it prior to current ESP and it was a quality product at a sensible proce

Minpunten:

Data import could sometimes be a little challenging

Jessica
Customer Service in VS
Logistiek en toeleveringsketen, 2-10 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Help me reaching the potential customer and interact with them.

5,0 3 maanden geleden

Opmerkingen: Mailchimp allowed me to personalize communications leading to a more united group of customers. With their extensive features, data-driven insights, and ability to measure campaigns' impact, email marketing has become an integral part of my business thanks to the platform.

Pluspunten:

For a beginner like me, email marketing is simple with Mailchimp. This is a boon for many small businesses with no formal training in design as the drag-and-drop email builder is super intuitive and the large number of templates on it make it a cinch to create campaigns that look pro. I love the robust automation features the platform provides enabling me to send targeted campaigns based on how a subscriber has engaged with the messages and they likes.

Minpunten:

Although Mailchimp provides a free plan, there are limits on the number of subscriber counts and features as your email list expands.

Stephanie
Stephanie
Pastor of NextGen and Communications in VS
Geverifieerde LinkedIn-gebruiker
Religieuze instellingen, 2-10 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Mailchimp is your go-to for engaging audiences!

5,0 12 maanden geleden

Opmerkingen: I have been with Mailchimp for quite awhile and have loved being able to use their services to reach our audience! Definitely recommend to anyone who is trying to connect with a larger audience.

Pluspunten:

Mailchimp is incredibly easy to set up and use. Being able to connect with our audience in meaningful ways is essential to the growth of our business.

Minpunten:

There are a lot of features that we don’t pay for or use, but they are on our dashboard anyway.

Michael
Founder in VS
Marketing en reclame, Zelfstandig ondernemer
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

A good overall platform, but there are better values out there

4,0 7 maanden geleden

Opmerkingen: I use Mailchimp for a few of my clients (I run a marketing agency). I've used Mailchimp to create monthly newsletter-style emails as well as automated welcome campaigns to nurture new leads. It has served my needs and the needs of my clients well.

Pluspunten:

Mailchimp is pretty user-friendly (especially the new email builder), easy to get set-up and has all of the features you'd want in an email marketing system.

Minpunten:

Mailchimp used to have a VERY generous free plan, but have recently changed their structure for the free plan as well as raised their prices. While it is a good service, I think there are better values in the market.

Mike
Digital Content Manager in VK
Kantoorbenodigdheden, 11-50 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Mailchimp For Easy Email Marketing

5,0 7 maanden geleden

Pluspunten:

Mailchimp is a great addition to our marketing channels. Integrates with our website, allowing for effortless data capture. Mailing lists can be easily created and managed, and there are a robust selection of tools and templates available. We also make use of the messaging plug in.

Minpunten:

Subscriber based billing system - the more subscribers you have, the more you'll pay, which is par for the course, but it does encourage you to regularly cleanse your data and keep records up to date.

Carleton
Admin in VS
Detailhandel, 2-10 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Industry-Standard Email Marketing

5,0 4 maanden geleden

Opmerkingen: It's the standard to use for email marketing, as far as I'm concerned.

Pluspunten:

It's the easiest to use for creating funnels that are specific to the type of person who you're contacting.

Minpunten:

The sheer amount of available options can be overwhelming.